About Ello Group
Ello Group is a company based in Manchester (United Kingdom) founded in 2015 by Matt Turner was acquired by DragonPass in January 2026. It operates as a B2B, and B2C. Ello Group offers products and services including Dining Rewards, Coffee Club, Employee Benefits, and Entertainment Benefits. Ello Group operates in a competitive market with competitors including S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.
- Headquarter Manchester, United Kingdom
- Founders Matt Turner
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
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- Legal Name Ello Group Ltd
- Date of Incorporation 07 May, 2015
- Jurisdiction HUDDERSFIELD, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Acquired by
DragonPass
(Jan 06, 2026)
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Products & Services of Ello Group
Ello Group offers a comprehensive portfolio of products and services, including Dining Rewards, Coffee Club, Employee Benefits, and Entertainment Benefits. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Offers rewards for dining experiences to boost customer retention
Provides deals for coffee lovers to enhance engagement
Delivers savings on lifestyle activities for staff motivation
Includes cinema and experiences rewards for user loyalty
Funding Insights of Ello Group
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Ello Group
Ello Group has secured backing from 1 investor. Prominent investors backing the company include DragonPass. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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An all-in-one digital platform for travel amenities is provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Ello Group
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Ello Group
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Ello Group Comparisons
Competitors of Ello Group
Ello Group operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Digital advertising and content marketing services are provided globally.
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Media Company focused on radio broadcasting, live events, marketing solutions
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Consumer packaged goods sales and digital marketing services are provided.
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Brand and marketing consulting solutions provider
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Digital marketing services including paid search and e-commerce are provided.
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| domain | founded_year | HQ Location |
Digital marketing, advertising, and IT services are provided globally.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Ello Group
Frequently Asked Questions about Ello Group
When was Ello Group founded?
Ello Group was founded in 2015.
Where is Ello Group located?
Ello Group is headquartered in Manchester, United Kingdom. It is registered at Manchester, Greater Manchester, United Kingdom.
What does Ello Group do?
Ello Group delivers loyalty schemes and employee benefits to enhance customer engagement and retention across industries like finance, insurance, and retail. They offer rewards for dining, coffee, and entertainment through partnerships with brands. Based in Huddersfield, England, they serve thousands of companies and consumers, helping businesses stand out with perks and discounts.
Who are the top competitors of Ello Group?
Ello Group's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
What products or services does Ello Group offer?
Ello Group offers Dining Rewards, Coffee Club, Employee Benefits, and Entertainment Benefits.
Who are Ello Group's investors?
Ello Group has 1 investor. Key investors include DragonPass.
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