About Ello
Ello is a company based in San Francisco (United States) founded in 2019 by Tom Sayer, Elizabeth Adams, and Catalin Voss. It operates as a Subscription Services, Freemium, and EduTech. Ello has raised $15.13 million across 4 funding rounds from investors including Khosla Ventures, WndrCo and Common Sense Media. The company has 24 employees as of December 31, 2024. Ello offers products and services including Ello Reading Coach App and Decodable E-Books. Ello operates in a competitive market with competitors including LePetit, Peekabook, TutorRev, VIXI AI and Surfing Animals Club, among others.
- Headquarter San Francisco, United States
- Employees 24 as on 31 Dec, 2024
- Founders Tom Sayer, Elizabeth Adams, Catalin Voss
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Sectors
Education
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Phone
*********
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Website
*********
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Social
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- Legal Name Ello Technology, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$15.13 M (USD)
in 4 rounds
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Latest Funding Round
$15 M (USD), Series A
Sep 07, 2023
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Investors
Khosla Ventures
& 11 more
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Employee Count
24
as on Dec 31, 2024
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Products & Services of Ello
Ello offers a comprehensive portfolio of products and services, including Ello Reading Coach App and Decodable E-Books. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
An app designed to assist children in reading.
Books tailored to support phonetic reading skills.
Funding Insights of Ello
Ello has successfully raised a total of $15.13M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $15 million completed in September 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series A — $15.0M
- First Round First Round
- Investors Count 12
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2023 | Amount | Series A - Ello | Valuation | Goodwater Capital , Common Sense Media | |
| Jun, 2020 | Amount | Seed - Ello | Valuation | Y Combinator |
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| Jun, 2020 | Amount | Seed - Ello | Valuation | Project A |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Ello
Ello has secured backing from 12 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Khosla Ventures, WndrCo and Common Sense Media. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investments in consumer tech sectors are managed by Goodwater Capital.
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Founded Year | Domain | Location | |
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Capital and counsel are provided to mission-driven founders by Homebrew.
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Founded Year | Domain | Location | |
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Early-stage startups are accelerated via funding and educational programs.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Ello
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Ello
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Ello Comparisons
Competitors of Ello
Ello operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LePetit, Peekabook, TutorRev, VIXI AI and Surfing Animals Club, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Offers an app-based platform with audio stories and fairy tales for children.
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| domain | founded_year | HQ Location |
Interactive app for children's education with explorer ring and books.
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| domain | founded_year | HQ Location |
An AI-powered tutoring platform for improving reading proficiency.
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| domain | founded_year | HQ Location |
Gamified app for interactive courses on skills and knowledge development.
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| domain | founded_year | HQ Location |
Operates an online platform delivering reading solutions for users.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Ello
Frequently Asked Questions about Ello
When was Ello founded?
Ello was founded in 2019.
Where is Ello located?
Ello is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of Ello?
Tom Sayer is the current CEO of Ello. They have also founded this company.
Is Ello a funded company?
Ello is a funded company, having raised a total of $15.13M across 4 funding rounds to date. The company's 1st funding round was a Seed of $125K, raised on Jun 01, 2019.
How many employees does Ello have?
As of Dec 31, 2024, the latest employee count at Ello is 24.
What does Ello do?
Ello is created as a digital reading companion for children in Kindergarten to 3rd Grade, focusing on early literacy development. It is powered by Adaptive Learn technology, an AI engine that personalizes learning by adapting to a childs reading level and interests. Solutions are offered through a subscription-based app with decodable e-books and digital coaching. The platform is grounded in the Science of Reading, ensuring effective phonics-based learning strategies. Ello operates in the education technology sector, targeting early childhood learning challenges with innovative tools.
Who are the top competitors of Ello?
What products or services does Ello offer?
Ello offers Ello Reading Coach App and Decodable E-Books.
Who are Ello's investors?
Ello has 12 investors. Key investors include Khosla Ventures, WndrCo, Common Sense Media, Goodwater Capital, and Reed Hastings.