Elo7

Sao Paulo, Brazil Founded: 2008 • Age: 18 yrs Acquired By enjoei
Handicraft products are bought and sold via an online marketplace.

About Elo7

Elo7 is a Retail company based in Sao Paulo (Brazil) founded in 2008, and was acquired by enjoei in July 2023. Handicraft products are bought and sold via an online marketplace. Elo7 has raised $18.01 million across 4 funding rounds from investors including Etsy, enjoei and Accel. Elo7 has completed 1 acquisition, including Bixti.com. Its chief executive, as recorded, is Carlos Eduardo Curioni. Its website elo7.com.br draws about 8.5 million monthly visits. Its focus areas include Horizontal E-Commerce and Marketplace. Its competitors include Brandsclub, Polishop and Tectoy; 1 of its 3 listed competitors has raised funding.

Company details

Elo7 was founded in 2008 in Sao Paulo, Brazil. An online marketplace is operated within the e-commerce sector, focusing on handicraft items. A platform is maintained for buyers and sellers to connect. Offerings include bags, furniture, jewelry, and additional categories. Mobile applications are supported on iOS and Android for user access. Operations are centered in Brazil.

Key Metrics
  • Total Equity Funding
    $18.01M (USD)

    in 4 rounds

  • Latest Funding Round
    $2.03M (USD), Series B

    Jun 2020

  • Investors
    Etsy

    & 4 more

  • Investments & Acquisitions
  • Acquired by
    enjoei

    & 1 more

    (Jul 2023)

Apps and channels of Elo7

its YouTube channel Elo7 has 49.8K subscribers and 30 videos.

Elo7
YouTube 49.8K subscribers 30 videos Howto & Style
Open channel

Videos from Elo7

The most watched videos on Elo7's YouTube channel, Elo7 (49.8K subscribers). Click a video to play it here.

Elo7: fazendo parte da sua vida
5.7M views
Pra ser do seu jeito, só pode ser aqui! | Elo7
3.8M views
Se você consegue imaginar, você consegue fazer! | Elo7
3M views
Elo7 | 12 Anos - Faça Parte dessa História
398.4K views

More on Elo7.

Funding Insights of Elo7

Elo7 has successfully raised a total of $18.01M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $2.03 million completed in June 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $18.01M
  • Total Rounds 4
  • Last Round Series B — $2.03M
  • Investors Count 3

All 4 funding rounds of Elo7 with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jun 2020$2.03MSeries B––
–
Oct 2014$11MSeries B––
–
Mar 2012$4.99MSeries A–Insight Partners
–
Oct 2011Series A––
Valuation history

5 investors in total: 5 institutional.

Investors in Elo7

Elo7 has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Etsy, enjoei and Accel.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Investment firm scaling software and technology companies from early to late stages.
insightpartners.com
Accel is recognized as a leading venture capital firm.
1983accel.comPalo Alto, United States
Sectors like ad tech, food tech, logistics, services are targeted.
monashees.comSao Paulo, Brazil
Online marketplace offering multi-category products from independent designers
2005etsy.comDublin, Ireland
Second-hand fashion items are traded via an online marketplace.
2009enjoei.com.brSao Paulo, Brazil
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Investor details for Elo7

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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  • Round participation
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People of Elo7

28 people are tracked at Elo7 (4 in leadership, 24 in team).

NameRoleGroup
Carlos Eduardo Curioni
CEOLeadership
Guto Araujo
COOLeadership
Helena Monici Cabrini
Head Of ProductsLeadership
Felipe Gonzaga
Strategica Finance DirectorLeadership
Gabriel Albano
Software EngineerTeam
Pedro Paulo Isnard Brando
Product Manager (Checkout e Shipping)Team
Jessica S Nunes Ribeiro
Search Engine Optimization SpecialistTeam
Pâmela Hanara Balbino de Almeida
Tech Recruiter l Talent AcquisitionTeam
Bárbara Rizzo Teodoro
Talent AcquisitionTeam
Allan Oliveira Costa
Engenheiro De SoftwareTeam
André Baptista
Lead Software EngineerTeam
Daniella Melo
Engenheiro De Software JúniorTeam
Daniel Yudi Ushino
Software EngineerTeam
Fabio da Silva Moreno
Site Reliability EngineerTeam
Fabio Sobottka Sarracini
Engenheiro de softwareTeam
italo patricio
Senior Software EngineerTeam
Júlio Guilherme dos Santos
Engenheiro de Software PlenoTeam
Jihad Chama
Líder TécnicoTeam
Renato Euclides da Silva
Software EngineerTeam
Clayci Oliveira
Analista de Marketing JRTeam

8 more people are available in the full profile.

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Complete people profiles for Elo7

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Investments & Acquisitions by Elo7

Elo7 has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Bixti.com.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Limited information is available regarding Bixti.com's core activities.
bixti.comBuenos Aires, Argentina2010Jul 2012••••
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Complete acquisition details for Elo7

Acquired stakes, deal sources and the complete acquisition history require an active premium plan.

  • Acquired stakes
  • Deal sources
  • Complete history
  • Exports

Verified entity values are shown only after access is granted.

Timeline of Elo7

6 dated milestones of Elo7 across 15 years, from founding to its latest funding, stage changes and deals.

  1. Founded Elo7 is founded.
  2. Funding First funding round.
  3. Acquisition Acquires Bixti.com.
  4. Funding Latest funding round, Series B, of $2.0M.
  5. Exit Acquired by Etsy.
  6. Exit Acquired by enjoei.

Competitors of Elo7

Elo7 has 3 listed competitors in our database, 1 of them funded. They include Brandsclub, Polishop and Tectoy.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
brandsclub.com.br2009Sao Paulo, Brazil$17M
Online shopping platform using flash sales
polishop.com.br1999Jundiai, Brazil
Online retail of exclusive products with discounts and secure payments.
tectoy.com.br1987Sao Paulo, Brazil
An online retail platform offering a wide range of products across multiple categories.
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Detailed competitors of Elo7

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
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Verified entity values are shown only after access is granted.

Web traffic of Elo7

The website of Elo7 (elo7.com.br) receives about 8.5M visits a month.

  • Monthly visits
    8.5M

    ▲ 5.2% vs previous month

Similar websites

Websites whose visitors overlap most with Elo7. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
shopee.com.br
shopee.com.br
100%
#157–
mercadolivre.com.br
mercadolivre.com.br
98%
#90–
etsy.com
91%
459.5M#64View details
magazineluiza.com.br
76%
50.2M#873View details
temu.com
temu.com
74%
#27–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
Premium access

All 40 similar websites and full traffic analytics for Elo7

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
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Verified entity values are shown only after access is granted.

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Related news about Elo7

Enjoei’s Acquisition of Elo7
Globallegalchronicle • 3 years ago
Etsy keeps growing with another major purchase
Bizjournals • 5 years ago
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Complete news archive for Elo7

Full article history, source details, and older brand coverage require an active premium plan.

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Verified entity values are shown only after access is granted.

Frequently Asked Questions about Elo7

Elo7 was founded in 2008 and raised its 1st funding round 3 years after it was founded.

Elo7 is headquartered in Sao Paulo, Brazil.

Carlos Eduardo Curioni is the CEO of Elo7, as recorded in our data.

Elo7 is a funded company, having raised a total of $18.01M across 4 funding rounds to date.

Elo7 was founded in 2008 in Sao Paulo, Brazil. An online marketplace is operated within the e-commerce sector, focusing on handicraft items. A platform is maintained for buyers and sellers to connect. Offerings include bags, furniture, jewelry, and additional categories. Mobile applications are supported on iOS and Android for user access. Operations are centered in Brazil.

Elo7's top competitors include Brandsclub, Polishop and Tectoy.

Elo7 has made 1 acquisition, including Bixti.com.

Elo7 has 5 investors. Key investors include Etsy, enjoei, Accel, Insight Partners, and Monashees.

Yes. Elo7 was acquired by enjoei in July 2023.

The website of Elo7 receives about 8.5 million visits a month.

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