About eMAG
eMAG is a Retail company based in Bucharest (Romania) founded in 2001 by Radu Apostolescu. Multi-category products are provided through an online marketplace. eMAG has raised $100 million across 1 funding round from investors including Naspers and Prosus. The company has 3,493 employees. eMAG has completed 2 acquisitions, including Extreme Digital and Fashion Days. eMAG was last valued at $1 billion in December 2018. Its chief executive, as recorded, is Iulian Stanciu. Its website emag.ro draws about 33.3 million monthly visits. eMAG offers products and services including eMAG Platform, Delivery Services, and Payment Solutions. Its focus areas include Horizontal E-Commerce and Marketplace. Its legal entity is Dante International S.A. Its competitors include RTC, Doraly and Explorado; 1 of its 3 listed competitors has raised funding.
Company details
eMAG was established in 2001 and is based in Bucharest, Romania. Operations focus on e-commerce, with a platform that lists items in categories including electronics, appliances, groceries, apparel, personal care, and sports gear. Access to the inventory is enabled via a mobile app compatible with Android and iOS systems. The service supports diverse consumer needs across these sectors.
- Annual Revenue$1.77 B (USD)as on Dec 31, 2021
- Net Profit-$43.73 M (USD)as on Dec 31, 2021
- EBITDA-$43.73 M (USD)as on Dec 31, 2021
- Total Equity Funding$100M (USD)
in 1 rounds
- Latest Funding Round$100M (USD), Series D
Nov 2017
- InvestorsNaspers
& 1 more
- Employee Count3,493
- Investments & AcquisitionsExtreme Digital
& 1 more
Products & Services of eMAG
eMAG offers a comprehensive portfolio of products and services, including eMAG Platform, Delivery Services, and Payment Solutions.
Online service for buying electronics and fashion items
Options for product shipping and returns in Romania
In-app tools for installment payments and financing
Apps and channels of eMAG
eMAG publishes 2 mobile apps with over 10M+ downloads; its YouTube channel eMAG has 55.5K subscribers and 30 videos.
Videos from eMAG
The most watched videos on eMAG's YouTube channel, eMAG (55.5K subscribers). Click a video to play it here.
More on eMAG.
Funding Insights of eMAG
eMAG has successfully raised a total of $100M through 1 strategic funding round. The most recent funding activity was a Series D round of $100 million completed in November 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $100M
- Total Rounds 1
- Last Round Series D β $100M
- First Round $100M
(Nov 2017)
- Investors Count 2
All 1 funding rounds of eMAG with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2017 | $100M | Series D | β | β |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of eMAG
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $1B (Dec 2018). 2 investors in total: 2 institutional.
Investors in eMAG
eMAG has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Naspers and Prosus.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global investments in early and growth-stage tech firms are conducted. | 1915 | naspers.com | Cape Town, South Africa | |
Tech companies are invested in by this venture capital firm. | 1997 | prosus.com | Amsterdam, Netherlands |
Investor details for eMAG
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of eMAG
22 people are tracked at eMAG (16 in leadership, 6 in team); the tracked headcount is 3,493.
| Name | Role | Group |
|---|---|---|
Iulian Stanciu | CEO | Leadership |
Radu Apostolescu | Founder | Leadership |
Bogdan Axinia | Managing Director Emag Ventures | Leadership |
Andreea Tortov | Senior Legal Director (corporate, M&a, International) | Leadership |
Bogdan Vaduva | Chief Financial Officer At Emag Group | Leadership |
Marian Cristea | Commercial Finance Director | Leadership |
Tudor Manea | Chief Executive Officer | Leadership |
Dan Marinica | Legal Director | Leadership |
Delia Rotaru | VP People & Organisation | Leadership |
Vlad Muscalu | Treasury And Macroeconomic Analysis Director | Leadership |
Tudor Mihailescu | Svp, COO | Leadership |
Mihaela Carmen Gavrila | Financial Services Director | Leadership |
Valeria Baltag | Financial Planning And Analysis Director | Leadership |
Gabriel Dobrisan | Commercial Finance Director | Leadership |
Cosmin Dodoc | VP People & Organisation Emag Group | Leadership |
Anca Loredana Stoian | HR Business Partner Finance, Legal, E-commerce Services Ro, BG & HU | Leadership |
Liviu Paliuc | Group Fp&a Finance Manager | Team |
Maria Toma | Group Treasury Manager | Team |
Oleg Roibu | Group General Counsel | Team |
Roxana Toma | Legal Counsel | Team |
2 more people are available in the full profile.
Complete people profiles for eMAG
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by eMAG
eMAG has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Extreme Digital and Fashion Days.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Application release automation software is provided for enterprise deployment. | edigital.hu | Budapest, Hungary | 2001 | Oct 2019 | β’β’β’β’ | |
Online fashion products are retailed across Central and Eastern Europe. | fashiondays.com | Zurich, Switzerland | 2009 | May 2015 | β’β’β’β’ |
Complete acquisition details for eMAG
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
- Exports
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Timeline of eMAG
5 dated milestones of eMAG across 18 years, from founding to its latest funding, stage changes and deals.
- Founded eMAG is founded.
- Acquisition Acquires Fashion Days.
- Funding First funding round of $100.0M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Extreme Digital.
Competitors of eMAG
eMAG has 3 listed competitors in our database, 1 of them funded. They include RTC, Doraly and Explorado.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rtc.ro | 2007 | Bucharest, Romania | $8.83M | Office supplies for enterprises are distributed online by RTC. | ||
| doraly.ro | 1993 | Balotesti, Romania | Functions as an online marketplace offering a wide range of multi-category products. | |||
| explorado.ro | 2020 | Bucharest, Romania | Explorado operates an online store with a wide range of multi-category products. |
Detailed competitors of eMAG
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of eMAG
The website of eMAG (emag.ro) receives about 33.3M visits a month.
- Monthly visits33.3M
▼ 8.9% vs previous month
Websites whose visitors overlap most with eMAG. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
cel.ro | cel.ro | 100% | #42,143 | β | |
okazii.ro | okazii.ro | 76% | #37,550 | β | |
| compari.ro | 74% | 4.1M | #15,381 | View details | |
olx.ro | olx.ro | 72% | #1,688 | β | |
altex.ro | altex.ro | 71% | #5,655 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for eMAG
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- 40 similar websites
- Audience overlap
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- Traffic by brand
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Related news about Emag
Complete news archive for eMAG
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- Full article archive
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Frequently Asked Questions about eMAG
eMAG was founded in 2001 and raised its 1st funding round 16 years after it was founded.
eMAG is headquartered in Bucharest, Romania. It is registered at Bucharest, Bucharest, Romania.
Iulian Stanciu is the CEO of eMAG, as recorded in our data.
eMAG is a funded company, having raised a total of $100M across 1 funding round to date. The company's 1st funding round was a Series D of $100M, raised on Nov 2017.
eMAG has 3,493 employees.
Annual revenue of eMAG is $1.77B as on Dec 31, 2021.
eMAG was established in 2001 and is based in Bucharest, Romania. Operations focus on e-commerce, with a platform that lists items in categories including electronics, appliances, groceries, apparel, personal care, and sports gear. Access to the inventory is enabled via a mobile app compatible with Android and iOS systems. The service supports diverse consumer needs across these sectors.
eMAG offers eMAG Platform, Delivery Services, and Payment Solutions.
eMAG has made 2 acquisitions, including Extreme Digital, and Fashion Days.
The valuation of eMAG is $1B as of Dec 2018.