About Emarsys
Emarsys is a Technology company based in Vienna (Austria) founded in 2000, and was acquired by SAP in October 2020. A B2C marketing personalization and automation platform is offered. Emarsys has raised $55.3 million across 2 funding rounds from investors including SAP, Vector Capital and Sixth Street. Emarsys has completed 1 acquisition, including Scarab Research. Its chief executive, as recorded, is Joanna Milliken. Its website emarsys.com draws about 143 thousand monthly visits. Emarsys offers products and services including Customer Engagement Platform, Marketing Automation, and AI Personalization. Its focus areas include Enterprise Applications, MarketingTech, Omnichannel Marketing and Personalized Marketing.
Company details
Founded in 2000 and headquartered in Vienna, Austria, Emarsys operates in the marketing technology sector. Data from various sources is integrated to form unified customer profiles for retailers and e-commerce businesses. A dashboard is utilized to develop engagement programs across omnichannel communications, including email, SMS, web optimization, and product recommendations, throughout the customer lifecycle.
Products & Services of Emarsys
Emarsys offers a comprehensive portfolio of products and services, including Customer Engagement Platform, Marketing Automation, and AI Personalization.
Platform for AI-powered personalized omnichannel marketing
Tools to execute cross-channel marketing campaigns at scale
AI features for predicting and personalizing customer interactions
Apps and channels of Emarsys
its YouTube channel SAP Emarsys has 1.25K subscribers and 30 videos.
Videos from Emarsys
The most watched videos on Emarsys's YouTube channel, SAP Emarsys (1.25K subscribers). Click a video to play it here.
More on SAP Emarsys.
Funding Insights of Emarsys
Emarsys has successfully raised a total of $55.3M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $22.3 million completed in October 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $55.3M
- Total Rounds 2
- Last Round Series B — $22.3M
- First Round $33M
(Sep 2015)
- Investors Count 2
All 2 funding rounds of Emarsys with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2016 | $22.3M | Series B | – | TPG Specialty Lending Europe | – |
| Sep 2015 | $33M | Series A | – | Vector Capital | – |
3 investors in total: 3 institutional.
Investors in Emarsys
Emarsys has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include SAP, Vector Capital and Sixth Street.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Sixth Street is engaged in global investment and asset management. | 2009 | tpgspecialtylendingeurope.com | San Francisco, United States | |
Investments in technology companies are facilitated through private equity. | 1997 | vectorcapital.com | San Francisco, United States | |
Cloud and AI-based ERP software is offered for enterprises. | 1972 | sap.com | Walldorf, Germany |
Investor details for Emarsys
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People of Emarsys
90 people are tracked at Emarsys (47 in leadership, 43 in team).
| Name | Role | Group |
|---|---|---|
Joanna Milliken | CEO | Leadership |
Katarzyna Natalia Molenda | Creative Director | Leadership |
Mo Awada | Chief Services Officer | Leadership |
Sara Richter | CMO | Leadership |
Enrico Eczko | CFO | Leadership |
Byron Pitney | CTO | Leadership |
Stefan Körner | Chief People Officer | Leadership |
Mohamad Awada | Chief Services Officer | Leadership |
Stefan Wenzel | Head of Product | Leadership |
Henrik Thiel | Sales Director MEE | Leadership |
Silvana Tagand | Managing Director And Regional Vice President, APJ | Leadership |
Wikus du Rand | Head Of Sales Development | EMEA North & South | Leadership |
Ben Rainbow | Director Channel Sales | Leadership |
Will Wilson | Regional Vice President Sales, APJ | Leadership |
Daniel Banky | VP Of Engineering | Leadership |
Gabriella Mihaly | VP Of Events&field Marketing | Leadership |
Ozgun Ozbek | Head Of Financial Controlling And Group Accounting | Leadership |
István Szénási | Head Of Application Security | Leadership |
Yaniv Kesner | VP Information Systems & IT | Leadership |
Victoria Brown | Global Head Of Marketing Operations | Leadership |
70 more people are available in the full profile.
Complete people profiles for Emarsys
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Emarsys
Emarsys has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Scarab Research.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Personalized e-commerce recommendations are generated using machine learning. | scarabresearch.com | Budapest, Hungary | 2010 | Dec 2013 | •••• |
Complete acquisition details for Emarsys
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Timeline of Emarsys
5 dated milestones of Emarsys across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Emarsys is founded.
- Acquisition Acquires Scarab Research.
- Funding First funding round of $33.0M.
- Funding Latest funding round, Series B, of $22.3M.
- Exit Acquired by SAP.
Web traffic of Emarsys
The website of Emarsys (emarsys.com) receives about 143.4K visits a month.
- Monthly visits143.4K
Websites whose visitors overlap most with Emarsys. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| socialpilot.co | 100% | 475K | #108,229 | View details | |
voluum.com | voluum.com | 95% | – | ||
| mailchimp.com | 76% | 14.7M | #2,470 | View details | |
hamburg-media.net | hamburg-media.net | 71% | – | ||
| adrom.net | 71% | 1K | #12,133,177 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Emarsys
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
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Related news about Emarsys
Complete news archive for Emarsys
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Frequently Asked Questions about Emarsys
Emarsys was founded in 2000 and raised its 1st funding round 15 years after it was founded.
Emarsys is headquartered in Vienna, Austria.
Joanna Milliken is the CEO of Emarsys, as recorded in our data.
Emarsys is a funded company, having raised a total of $55.3M across 2 funding rounds to date. The company's 1st funding round was a Series A of $33M, raised on Sep 2015.
Founded in 2000 and headquartered in Vienna, Austria, Emarsys operates in the marketing technology sector. Data from various sources is integrated to form unified customer profiles for retailers and e-commerce businesses. A dashboard is utilized to develop engagement programs across omnichannel communications, including email, SMS, web optimization, and product recommendations, throughout the customer lifecycle.
Emarsys offers Customer Engagement Platform, Marketing Automation, and AI Personalization.
Emarsys has made 1 acquisition, including Scarab Research.
Emarsys has 3 investors. Key investors include SAP, Vector Capital, and Sixth Street.
Yes. Emarsys was acquired by SAP in October 2020.
The website of Emarsys receives about 143 thousand visits a month.