About Emarsys
Emarsys is a company based in Vienna (Austria) founded in 2000 was acquired by SAP in October 2020. Emarsys has raised $55.3 million across 2 funding rounds from investors including SAP, Vector Capital and Sixth Street. Emarsys has completed 1 acquisition, including Scarab Research. Emarsys offers products and services including Customer Engagement Platform, Marketing Automation, and AI Personalization. Emarsys operates in a competitive market with competitors including Zeta Global, Braze, Nosto, Smartly.io and Insider, among others.
- Headquarter Vienna, Austria
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Technology
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Products & Services of Emarsys
Emarsys offers a comprehensive portfolio of products and services, including Customer Engagement Platform, Marketing Automation, and AI Personalization.
Platform for AI-powered personalized omnichannel marketing
Tools to execute cross-channel marketing campaigns at scale
AI features for predicting and personalizing customer interactions
People of Emarsys
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Sales and Marketing
28 people
Software Development Team
16 people
Leadership Team
11 people
Product Management Team
10 people
Human Resources and Administration
6 people
Finance and Accounting
3 people
Senior Team
2 people
Data Analysis and Operations Team
2 people
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Funding Insights of Emarsys
Emarsys has successfully raised a total of $55.3M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $22.3 million completed in October 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Emarsys
Emarsys has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include SAP, Vector Capital and Sixth Street.
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Sixth Street is engaged in global investment and asset management.
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Investments in technology companies are facilitated through private equity.
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Cloud and AI-based ERP software is offered for enterprises.
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Investor details for Emarsys
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Investments & Acquisitions by Emarsys
Emarsys has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Scarab Research.
Investment portfolio details for Emarsys
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Personalized e-commerce recommendations are generated using machine learning.
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Complete acquisition details for Emarsys
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Financial Statements - Emarsys
Detailed financials for Emarsys
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Emarsys Comparisons
Peer comparison for Emarsys
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Competitors of Emarsys
Emarsys operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zeta Global, Braze, Nosto, Smartly.io and Insider, among others.
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Zeta Global is recognized as an AI-powered marketing cloud.
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AI-based omnichannel customer engagement solutions are delivered to businesses.
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Personalized product recommendations are delivered via SaaS to online retailers.
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Social advertising is managed and optimized via a SaaS platform.
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AI-native omnichannel customer experiences are orchestrated through integrated platforms.
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AI-driven platform for unifying customer data and automating personalized marketing.
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Detailed competitors of Emarsys
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Latest news on Emarsys
Complete news archive for Emarsys
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Frequently Asked Questions about Emarsys
Emarsys was founded in 2000 and raised its 1st funding round 15 years after it was founded.
Emarsys is headquartered in Vienna, Austria.
Joanna Milliken is the current CEO of Emarsys.
Emarsys is a funded company, having raised a total of $55.3M across 2 funding rounds to date.
Founded in 2000 and headquartered in Vienna, Austria, Emarsys operates in the marketing technology sector. Data from various sources is integrated to form unified customer profiles for retailers and e-commerce businesses. A dashboard is utilized to develop engagement programs across omnichannel communications, including email, SMS, web optimization, and product recommendations, throughout the customer lifecycle.
Emarsys's top competitors include Zeta Global, Smartly.io and Blueshift.
Emarsys offers Customer Engagement Platform, Marketing Automation, and AI Personalization.
Emarsys has made 1 acquisition, including Scarab Research.
Emarsys has 3 investors. Key investors include SAP, Vector Capital, and Sixth Street.