About Emma
Emma is a Financial Services company based in Montreal (Canada) founded in 2017 by Guillaume Plante. Emma has raised $4.75 million across 2 funding rounds from investors including SVB, Tactico and Invest Quebec. Its website emma.ca draws about 64 thousand monthly visits. Emma offers products and services including Term Life Insurance and Whole Life Insurance. Its focus areas include FinTech, Internet First Insurance Platforms, Internet First Insurers and Life. Its legal entity is Emma Services Financiers inc. Its competitors include GoLife and Specialty Life Insurance.
Company details
Online life auto insurance comparison platform for individuals. It offers life insurance including child protection, term life insurance, death benefit, and more. It also offers car insurance, home insurance, pet insurance solutions, and more.
- Total Equity Funding$4.75M (USD)
in 2 rounds
- Latest Funding Round$2M (USD), Debt – Venture
Nov 2022
- InvestorsSVB
& 3 more
Products & Services of Emma
Emma offers a comprehensive portfolio of products and services, including Term Life Insurance and Whole Life Insurance.
Temporary coverage with fixed premiums for a set period.
Permanent protection with cash value accumulation over time.
Funding Insights of Emma
Emma has successfully raised a total of $4.75M across 2 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $2 million completed in November 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.75M
- Total Rounds 2
- Last Round Debt – Venture — $2M
- First Round $4.75M
(Apr 2022)
- Investors Count 4
All 2 funding rounds of Emma with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2022 | $2M | Debt – Venture | – | – | |
| Apr 2022 | $4.75M | Series A | – | Tactico, Invest Quebec | – |
4 investors in total: 4 institutional.
Investors in Emma
Emma has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include SVB, Tactico and Invest Quebec.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Canada focused early, middle & late stage VC and advisory firm | 2008 | tactico.com | Montreal, Canada | |
Luge Capital is focused on fintech venture capital investments. | luge.vc | Montreal, Canada | ||
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
Business guidance for corporate companies and startups | investquebec.com | Quebec City, Canada |
Investor details for Emma
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Emma
9 people are tracked at Emma (6 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Guillaume Plante | Co-Founder | Leadership |
Felix Deschatelets | Co-Founder & CEO | Leadership |
Jacomo Deschatelets | Co-founder & CMO | Leadership |
Stephane Rochon | Director | Leadership |
Liam Cheung | Director | Leadership |
Louis-Philippe Côté | Chief Financial Officer | Leadership |
Mathieu Brunet | Growth Marketing Manager | Team |
Rose Gagné | Coordonatrice marketing | Team |
Nathan Guedes | Manager Des Opérations | Team |
Complete people profiles for Emma
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Emma
3 dated milestones of Emma across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Emma is founded.
- Funding First funding round of $4.7M.
- Funding Latest funding round, Debt – Venture, of $2.0M.
Competitors of Emma
Emma has 2 listed competitors in our database. They include GoLife and Specialty Life Insurance.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| golife.ca | 2014 | Edmonton, Canada | Functions as an internet-first provider of life insurance. | |||
| specialtylifeinsurance.ca | 2015 | Vaughan, Canada | Operates a digital platform for non-medical life insurance services tailored to individuals. |
Detailed competitors of Emma
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Emma
The website of Emma (emma.ca) receives about 63.7K visits a month and ranks #505,962 among all websites worldwide, #2,531 in Insurance.
- Monthly visits63.7K
▲ 5.2% vs previous month
- Unique visitors29.4K
per month
- Global rank#505,962
among all websites
- Category rank#2,531
Finance · Insurance
- Bounce rate37%
- Pages per visit2.6
- Average visit1 min 15 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with Emma. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
rbcinsurance.com | rbcinsurance.com | 100% | #83,587 | – | |
| promutuelassurance.ca | 60% | 134.1K | #225,241 | View details | |
hellosafe.ca | hellosafe.ca | 60% | #568,517 | – | |
| ia.ca | 60% | 1.9M | #27,039 | View details | |
sunlife.ca | sunlife.ca | 60% | #23,340 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Emma
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- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Emma
Complete news archive for Emma
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Frequently Asked Questions about Emma
Emma was founded in 2017 and raised its 1st funding round 5 years after it was founded.
Emma is headquartered in Montreal, Canada. It is registered at Montreal, Quebec, Canada.
Emma is a funded company, having raised a total of $4.75M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4.75M, raised on Apr 2022.
Online life auto insurance comparison platform for individuals. It offers life insurance including child protection, term life insurance, death benefit, and more. It also offers car insurance, home insurance, pet insurance solutions, and more.
Emma's top competitors include GoLife and Specialty Life Insurance.
Emma offers Term Life Insurance and Whole Life Insurance.
Emma has 4 investors. Key investors include SVB, Tactico, Invest Quebec, and Luge Capital.
Emma operates through Emma Services Financiers Inc..