About Emoov
Emoov is a company based in London (United Kingdom) founded in 2010 was acquired by Griffin Property Co in May 2024. Emoov has raised $51.21 million across 8 funding rounds from investors including Barclays, Channel 4 and Seedcamp. The company has 24 employees. Emoov offers products and services including Emoov Essential, Emoov Extra, and Let Your Property. Emoov operates in a competitive market with competitors including QuintoAndar, Compass, Purplebricks, Housfy and SquareFoot, among others.
- Headquarter London, United Kingdom
- Employees 24
- Stage Minicorn
- SectorsReal Estate & Construction
- Website category Business and Consumer Services · Real Estate
- Website emoov.co.uk
- Social LinkedIn X Facebook Instagram
- Acquired by Mashroom (Jan 2019)
- Legal Name Mashroom Ltd
- Date of Incorporation 13 Jun, 2018
- Jurisdiction PRESTON, UNITED KINGDOM
- Total Equity Funding$51.21M (USD)
in 8 rounds
- Latest Funding Round$2.41M (USD), Series B
Jul 2018
- InvestorsBarclays
& 74 more
- Employee Count24
- Acquired by
Products & Services of Emoov
Emoov offers a comprehensive portfolio of products and services, including Emoov Essential, Emoov Extra, and Let Your Property.
Basic online package for property sales with listings and support.
Enhanced package including premium listings and completion management.
Service for listing and managing rental properties online.
Funding Insights of Emoov
Emoov has successfully raised a total of $51.21M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $2.41 million completed in July 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $51.21M
- Total Rounds 8
- Last Round Series B — $2.41M
- First Round $7.7M
(Jan 2015)
- Investors Count 73
All 8 funding rounds of Emoov with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2018 | $2.41M | Series B | – | – | – |
| May 2018 | $19.91M | Series B | – | – | |
| Aug 2017 | $11.59M | Series B | $52.09M | YYX Ventures, Atami Capital | |
| Apr 2017 | $4.23M | Series B | – | – | |
| Oct 2016 | $1.3M | Series A | $24.68M | – | |
| May 2016 | $734,695 | Debt – Conventional | – | – | |
| Sep 2015 | $4.07M | Series A | – | – | – |
| Jan 2015 | $7.7M | Seed | $••••• | Episode 1 Ventures |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2017 | $52.09M | •••••••• |
| Oct 2016 | $24.68M | •••••••• |
| Jan 2015 | $••••• | •••••••• |
Full valuation and stage history of Emoov
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
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Last known valuation $52.09M (Aug 2017). 75 investors in total: 16 institutional and 59 angel.
Investors in Emoov
Emoov has secured backing from 75 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Barclays, Channel 4 and Seedcamp.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed & early-stage tech-focused venture capital firm | – | episode1.com | London, United Kingdom | |
Maxfield Capital is engaged in venture capital investments for technology companies. | – | maxfield.vc | - | |
Startive Ventures is engaged in technology-focused venture capital investments. | 2009 | startive.ventures | - | |
- | – | spireventures.co.uk | - | |
- | – | yyxventures.com | - | |
PE firm investing in the UK, Germany, and the US | – | atamicapital.co.uk | London, United Kingdom | |
Venture capital fund investing in tech startups | 2007 | seedcamp.com | London, United Kingdom | |
Zerimar Ventures is engaged in seed investment and entrepreneurial support. | – | zerimarventures.com | - | |
Public service broadcaster | 1982 | channel4.com | London, United Kingdom | |
Regent House is engaged in online wholesale of home fragrance and aromatherapy products. | – | regenthouse.co.uk | Sheffield, United Kingdom |
Investor details for Emoov
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Emoov
2 people are tracked at Emoov (1 in leadership, 1 in team); the tracked headcount is 24.
| Name | Role | Group |
|---|---|---|
Alexander Badalyan | CFO | Leadership |
Sophia Hollingsworth | Valuation Executive | Team |
Complete people profiles for Emoov
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Timeline of Emoov
6 dated milestones of Emoov across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Emoov is founded.
- Funding First funding round of $7.7M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $2.4M.
- Exit Acquired by Mashroom.
- Exit Acquired by Griffin Property Co.
Competitors of Emoov
Emoov operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as QuintoAndar, Compass, Purplebricks, Housfy and SquareFoot, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| quintoandar.com.br | 2012 | Sao Paulo, Brazil | $753.94M | – | Rental properties are brokered online for seekers and owners. | |
| compass.com | 2012 | New York, United States | $1.52B | 2,549 | Online brokerage for residential properties is facilitated via mobile apps. | |
| purplebricks.co.uk | 2012 | Solihull, United Kingdom | – | – | App-based brokerage services for residential property sales are offered. | |
| housfy.com | 2016 | Barcelona, Spain | $57.22M | – | Online brokerage for residential properties is provided to sellers. | |
| squarefoot.com | 2011 | New York, United States | $30.26M | – | Commercial real estate is brokered online for searches and negotiations. | |
| sundae.com | 2018 | San Francisco, United States | $132.55M | 296 | Sundae is focused on helping homeowners sell properties off-market. | |
| fangdd.com | 2011 | Shenzhen, China | $311.08M | – | Real estate platform offering services to property developers, brokerage agencies & home buyers | |
| homeday.de | 2014 | Berlin, Germany | $68.11M | 179 | Online brokerage firm for buying/selling of real estate properties | |
| funda.nl | 1900 | Amsterdam, Netherlands | – | – | Residential properties are listed and searched via an online platform. |
Detailed competitors of Emoov
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Emoov
The website of Emoov (emoov.co.uk) receives about 35K visits a month and ranks #777,061 among all websites worldwide, #5,678 in Real Estate.
- Monthly visits35K
▼ 5.9% vs previous month
- Unique visitors15K
per month
- Global rank#777,061
among all websites
- Category rank#5,678
Business and Consumer Services · Real Estate
- Bounce rate35%
- Pages per visit2.5
- Average visit49 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Emoov. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| housenetwork.co.uk | 100% | – | – | View details | |
| 99home.co.uk | 94% | 43.4K | #410,676 | View details | |
| rightmove.co.uk | 91% | 80.8M | #311 | View details | |
landsearches.co.uk | landsearches.co.uk | 91% | – | #3,153,094 | – |
| iamtheagent.com | 88% | 21.6K | #1,717,424 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Emoov
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
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- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Emoov
Complete news archive for Emoov
Full article history, source details, and older brand coverage require an active premium plan.
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- Brand-specific news history
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Similar companies to Emoov
10 companies that operate in the same segment as Emoov (Real Estate Technology Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Residential properties are listed and searched through an app-based platform. | 2005 | Seattle, Washington, United States | USD 87 M | – | – | |
Real estate properties are discovered via an online portal. | 2006 | Singapore, Singapore | USD 689.51 M | – | – | |
Residential properties are resold via an app-based platform. | 2014 | San Francisco, California, United States | USD 1.35 B | USD 2.71 M | 200 | |
Residential real estate search engine | 2005 | San Francisco, California, United States | USD 32.8 M | – | – | |
Technology platform for real estate transactions and mortgages is provided. | 2014 | Gurugram, Haryana, India | USD 194.06 M | USD 28.9 M | 3,236 | |
Online listing platform for buying and selling residential and commercial properties | 2000 | Madrid, Madrid, Spain | USD 303.81 M | – | – | |
Online platform for buying, renting, and selling residential and commercial properties | 2012 | Gurugram, Haryana, India | USD 146.45 M | USD 25.52 M | 1,188 | |
An online listing platform for residential and commercial properties | 2008 | London, England, United Kingdom | USD 10.67 M | USD 112.51 M | 456 | |
Rental properties are brokered online for seekers and owners. | 2012 | Sao Paulo, Brazil | USD 753.94 M | – | – | |
Residential properties are listed and brokered through an online platform. | 2004 | Seattle, Washington, United States | USD 166.06 M | – | – |
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Frequently Asked Questions about Emoov
Emoov was founded in 2010 and raised its 1st funding round 5 years after it was founded.
Emoov is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Emoov is a funded company, having raised a total of $51.21M across 8 funding rounds to date. The company's 1st funding round was a Seed of $7.7M, raised on Jan 2015.
Emoov has 24 employees.
Emoov was founded in 2010 in London, United Kingdom, within the real estate sector. A platform is operated for listing syndication targeted at homeowners, where technology tools are employed to support sales processes without requiring agents. Fixed fees are applied for services, which include professional photography and distribution of listings across premium websites to broaden exposure. Operations focus on streamlining property transactions through digital means.
Emoov's top competitors include QuintoAndar, Compass and Purplebricks.
Emoov offers Emoov Essential, Emoov Extra, and Let Your Property.
Emoov has 75 investors. Key investors include Barclays, Channel 4, Seedcamp, Mashroom, and Episode 1 Ventures.
The valuation of Emoov is $52.09M as of Aug 2017.
Emoov operates through Mashroom Ltd.
Yes. Emoov was acquired by Mashroom in January 2019.