About EMU
EMU is a Consumer company based in Perugia (Italy) founded in 1999, and was acquired by Operasgr in February 2017. Premium outdoor furniture is manufactured in Italy by Emu. It operates on a Direct-to-Consumer (D2C) and B2B2C model. Its website emu.it draws about 41 thousand monthly visits. EMU offers products and services including Garden Furniture and Shade Solutions. Its focus areas include Consumer Goods, Furniture and Outdoor Furniture. Its legal entity is EMU Group S.p.A. Its competitors include Unopiu, Ethimo and Smart Outdoor Living.
Company details
EMU is engaged in the design and production of outdoor furniture and shade solutions. The company operates in the consumer goods sector, focusing on garden and patio environments. Products such as chairs, tables, sofas, and shading systems are crafted for both residential and contract use, including hospitality and public spaces. Emphasis is placed on sustainability, with recyclable materials and responsible production processes being utilized. Innovative designs reflecting Italian craftsmanship are integrated into offerings, catering to diverse outdoor settings. Operations are based in Italy, with a commitment to environmental care being maintained throughout the product lifecycle.
- InvestorsL Catterton
& 2 more
- Acquired by
Products & Services of EMU
EMU offers a comprehensive portfolio of products and services, including Garden Furniture and Shade Solutions.
Outdoor furniture is designed for gardens and patios.
Shade solutions are provided for outdoor comfort areas.
Apps and channels of EMU
its YouTube channel EMU Group S.p.A. has 368 subscribers and 30 videos.
Videos from EMU
The most watched videos on EMU's YouTube channel, EMU Group S.p.A. (368 subscribers). Click a video to play it here.
More on EMU Group S.p.A..
Funding Insights of EMU
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of EMU with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2005 | Private Equity Round | – | L Catterton | – |
3 investors in total: 3 institutional.
Investors in EMU
EMU has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include L Catterton, L Capital and Sistemi e Integrazioni.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
L Catterton is recognized as a leading consumer-focused private equity group. | lcatterton.com | Greenwich, United States | ||
L Capital is engaged in private equity advisory and investments. | lcapitalmgmt.com | San Francisco, United States | ||
Security systems for fire, intrusion, and access control are provided. | 2019 | operasgr.it | Italy |
Investor details for EMU
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Competitors of EMU
EMU has 3 listed competitors in our database. They include Unopiu, Ethimo and Smart Outdoor Living.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| unopiu.com | 1978 | Milan, Italy | Manufacturer of manganese zinc soft ferrite cores and bobbins | |||
| ethimo.com | 2010 | Viterbo, Italy | Ethimo designs, manufactures, and sells outdoor furniture including armchairs and benches. | |||
| smartoutdoorliving.it | 1989 | Merano, Italy | Provides outdoor furniture collections and designs for home living spaces. |
Detailed competitors of EMU
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of EMU
The website of EMU (emu.it) receives about 41.1K visits a month.
- Monthly visits41.1K
▲ 14% vs previous month
Websites whose visitors overlap most with EMU. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| vitra.com | 100% | 482K | #102,809 | View details | |
unopiu.it | unopiu.it | 96% | – | ||
shop.mohd.it | shop.mohd.it | 93% | #72,511 | – | |
cattelanitalia.com | cattelanitalia.com | 90% | #312,262 | – | |
vondom.com | vondom.com | 90% | #477,842 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for EMU
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about EMU
EMU was founded in 1999 and raised its 1st funding round 6 years after it was founded.
EMU is headquartered in Perugia, Italy. It is registered at Perugia, Umbria, Italy.
EMU is engaged in the design and production of outdoor furniture and shade solutions. The company operates in the consumer goods sector, focusing on garden and patio environments. Products such as chairs, tables, sofas, and shading systems are crafted for both residential and contract use, including hospitality and public spaces. Emphasis is placed on sustainability, with recyclable materials and responsible production processes being utilized. Innovative designs reflecting Italian craftsmanship are integrated into offerings, catering to diverse outdoor settings. Operations are based in Italy, with a commitment to environmental care being maintained throughout the product lifecycle.
EMU's top competitors include Unopiu, Ethimo and Smart Outdoor Living.
EMU offers Garden Furniture and Shade Solutions.
EMU has 3 investors. Key investors include L Catterton, L Capital, and Sistemi e Integrazioni.
EMU operates through Emu Group S.P.A..
Yes. EMU was acquired by Operasgr in February 2017.