About Equitable
Equitable is a Financial Services company based in Waterloo (Canada) founded in 1920. Mutual life insurance is provided to clients across Canada. It operates on a Subscription Services and Direct-to-Consumer (D2C) model. Its website equitable.ca draws about 603 thousand monthly visits. Equitable offers products and services including Term Life Insurance, Segregated Funds, and Group Benefits. Its focus areas include Financials, Insurance, Life Insurance and Asset Management. Its legal entity is The Equitable Life Insurance Company of Canada. Its competitors include Sun Life Financial, The Co-operators and AGA + PLUS.
Company details
Equitable, officially known as The Equitable Life Insurance Company of Canada, is involved in offering a range of financial products. Individual insurance products such as term life, whole life, universal life, and critical illness coverage are provided. Investment solutions including segregated funds, guaranteed interest accounts, and payout annuities are also offered. Group benefits covering life, accident, health, and disability management solutions are tailored for businesses. The company operates primarily in the financial sector, focusing on insurance and asset management, with services accessible to individuals, advisors, and plan members across Canada.
- Headquarters Waterloo, Canada
- SectorsFinancial Services
- Website category Finance · Insurance
- Email••••••••
- Phone•••• ••••
- Website equitable.ca
- Social LinkedIn X Facebook
- Legal Name The Equitable Life Insurance Company Of Canada
- Latest Funding Round$20M (USD), Debt – Venture
Dec 2010
- Investors
Products & Services of Equitable
Equitable offers a comprehensive portfolio of products and services, including Term Life Insurance, Segregated Funds, and Group Benefits.
Term life insurance is offered for temporary coverage needs.
Segregated funds are provided for diversified investment growth options.
Group benefits are designed for employee health and wellness.
Funding Insights of Equitable
- Total Rounds 1
- Last Round Debt – Venture — $20M
- First Round $20M
(Dec 2010)
- Investors Count 1
All 1 funding rounds of Equitable with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2010 | $20M | Debt – Venture | – | – |
1 investors in total: 1 institutional.
Investors in Equitable
Equitable has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include IAM Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Limited details are disclosed about IAM Group's core operations. | 1998 | iamgroup.ca | Toronto, Canada |
Investor details for Equitable
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Equitable
1 people are tracked at Equitable (1 in team).
| Name | Role | Group |
|---|---|---|
Douglas Alexander | Chairman Of The Board | Team |
Complete people profiles for Equitable
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Equitable
2 dated milestones of Equitable across 90 years, from founding to its latest funding, stage changes and deals.
- Founded Equitable is founded.
- Funding First funding round of $20.0M.
Competitors of Equitable
Equitable has 3 listed competitors in our database. They include Sun Life Financial, The Co-operators and AGA + PLUS.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sunlife.com | 1865 | Toronto, Canada | 32,002 | Insurance and asset management services are offered to diverse clients. | ||
| cooperators.ca | 1945 | Guelph, Canada | Diversified insurance services are offered across Canada. | |||
| aga.ca | 2000 | Westmount, Canada | Diversified insurance services are offered to various clients. |
Detailed competitors of Equitable
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Equitable
The website of Equitable (equitable.ca) receives about 603.2K visits a month and ranks #68,476 among all websites worldwide, #4,323 in Insurance.
- Monthly visits603.2K
▲ 11.8% vs previous month
- Unique visitors129.7K
per month
- Global rank#68,476
among all websites
- Category rank#4,323
Finance · Insurance
- Bounce rate25%
- Pages per visit6.5
- Average visit4 min 07 sec
- DevicesDesktop 61% · Mobile 39%
Websites whose visitors overlap most with Equitable. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
equitablehealth.ca | equitablehealth.ca | 100% | #129,336 | – | |
| empire.ca | 76% | 274.6K | #105,024 | View details | |
mywfg.com | mywfg.com | 70% | #60,538 | – | |
| ivari.ca | 62% | 188.5K | #141,518 | View details | |
| canadalife.com | 54% | #10,168 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Equitable
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Equitable
Complete news archive for Equitable
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- Older coverage
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Frequently Asked Questions about Equitable
Equitable was founded in 1920 and raised its 1st funding round 90 years after it was founded.
Equitable is headquartered in Waterloo, Canada. It is registered at Waterloo, Ontario, Canada.
Equitable, officially known as The Equitable Life Insurance Company of Canada, is involved in offering a range of financial products. Individual insurance products such as term life, whole life, universal life, and critical illness coverage are provided. Investment solutions including segregated funds, guaranteed interest accounts, and payout annuities are also offered. Group benefits covering life, accident, health, and disability management solutions are tailored for businesses. The company operates primarily in the financial sector, focusing on insurance and asset management, with services accessible to individuals, advisors, and plan members across Canada.
Equitable's top competitors include Sun Life Financial, The Co-operators and AGA + PLUS.
Equitable offers Term Life Insurance, Segregated Funds, and Group Benefits.
Equitable has 1 investor. Key investors include IAM Group.
Equitable operates through The Equitable Life Insurance Company Of Canada.
The website of Equitable receives about 603 thousand visits a month and ranks #68,476 among all websites worldwide.