About Era
Era is a company based in Truckee (United States) founded in 2019 by Lindsay Brady and Alex Norcliffe. It operates as a AI-as-a-Service. Era has raised $9.3 million across 2 funding rounds from investors including Third Kind Venture Capital, MaC Venture Capital and Protagonist. Era offers products and services including Era AI. Era operates in a competitive market with competitors including Anaplan, Workday Adaptive Planning, Vena Marketing, Planful and Pigment, among others.
- Headquarter Truckee, United States
- Founders Lindsay Brady, Alex Norcliffe
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Era Finance Oü
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$9.3 M (USD)
in 2 rounds
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Latest Funding Round
$6.2 M (USD), Seed
Feb 12, 2025
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Investors
Third Kind Venture Capital
& 6 more
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Employee Count
Employee Count
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Products & Services of Era
Era offers a comprehensive portfolio of products and services, including Era AI. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
AI tool designed to optimize personal financial management.
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Funding Insights of Era
Era has successfully raised a total of $9.3M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $6.2 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $6.2M
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First Round
First Round
(09 Nov 2023)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2025 | Amount | Seed - Era | Valuation | Third Kind Venture Capital , MaC Venture Capital | |
| Nov, 2023 | Amount | Seed - Era | Valuation | Northzone |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Era
Era has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Third Kind Venture Capital, MaC Venture Capital and Protagonist. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early-stage investments in finance and financial services are targeted.
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Founded Year | Domain | Location | |
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A seed-stage venture capital firm
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Founded Year | Domain | Location | |
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Venture capital investments are made in early-stage technology businesses.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Era
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Era
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Era Comparisons
Competitors of Era
Era operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Anaplan, Workday Adaptive Planning, Vena Marketing, Planful and Pigment, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Operational planning and forecasting solutions are offered to businesses.
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| domain | founded_year | HQ Location |
Cloud-based financial planning and analytics are delivered via SaaS.
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| domain | founded_year | HQ Location |
AI-powered financial planning and accounting software is offered.
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| domain | founded_year | HQ Location |
Cloud-based financial planning and advisory solutions are provided for businesses.
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| domain | founded_year | HQ Location |
A platform for business planning and project management is offered.
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| domain | founded_year | HQ Location |
Expense management solutions are delivered via a software platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Era
Frequently Asked Questions about Era
When was Era founded?
Era was founded in 2019 and raised its 1st funding round 4 years after it was founded.
Where is Era located?
Era is headquartered in Truckee, United States. It is registered at Truckee, California, United States.
Who is the current CEO of Era?
Alex Norcliffe is the current CEO of Era. They have also founded this company.
Is Era a funded company?
Era is a funded company, having raised a total of $9.3M across 2 funding rounds to date. The company's 1st funding round was a Seed of $3.1M, raised on Nov 09, 2023.
What does Era do?
Era is engaged in developing AI-based tools for personal finance. The company operates within the financial technology sector, offering solutions to help users manage and optimize their money. Its primary focus is on leveraging artificial intelligence to provide innovative financial management services.
Who are the top competitors of Era?
Era's top competitors include Workday Adaptive Planning, Vena Marketing and Anaplan.
What products or services does Era offer?
Era offers Era AI.
Who are Era's investors?
Era has 7 investors. Key investors include Third Kind Venture Capital, MaC Venture Capital, Protagonist, Clocktower Technology Ventures, and K5 Global.
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