About Era
Era is a Technology company based in Truckee (United States) founded in 2019 by Lindsay Brady and Alex Norcliffe. Era is focused on AI-driven personal financial management solutions. It operates on a AI-as-a-Service model. Era has raised $9.3 million across 2 funding rounds from investors including Third Kind Venture Capital, MaC Venture Capital and Protagonist. Its chief executive, as recorded, is Alex Norcliffe. Its website era.app draws about 24 thousand monthly visits. Era offers products and services including Era AI. Its focus areas include Financial Technology and Personal Finance. Its legal entity is Era Finance OÜ. Its competitors include Anaplan, Workday Adaptive Planning and Planful; 3 of its 3 listed competitors have raised funding.
Company details
Era is engaged in developing AI-based tools for personal finance. The company operates within the financial technology sector, offering solutions to help users manage and optimize their money. Its primary focus is on leveraging artificial intelligence to provide innovative financial management services.
- Total Equity Funding$9.3M (USD)
in 2 rounds
- Latest Funding Round$6.2M (USD), Seed
Feb 2025
- InvestorsThird Kind Venture Capital
& 6 more
Products & Services of Era
Era offers a comprehensive portfolio of products and services, including Era AI.
AI tool designed to optimize personal financial management.
Apps and channels of Era
Era publishes 2 mobile apps with over 50 downloads.
Funding Insights of Era
Era has successfully raised a total of $9.3M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $6.2 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.3M
- Total Rounds 2
- Last Round Seed — $6.2M
- First Round $3.1M
(Nov 2023)
- Investors Count 7
All 2 funding rounds of Era with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2025 | $6.2M | Seed | – | Third Kind Venture Capital, MaC Venture Capital | |
| Nov 2023 | $3.1M | Seed | – | Northzone |
7 investors in total: 7 institutional.
Investors in Era
Era has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Third Kind Venture Capital, MaC Venture Capital and Protagonist.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments in finance and financial services are targeted. | 3kvc.com | New York, United States | ||
A seed-stage venture capital firm | macventurecapital.com | Los Angeles, United States | ||
Venture capital investments are made in early-stage technology businesses. | protagonist.co | |||
Venture capital firm focused on financial sector | clocktowerventures.com | Santa Monica, United States | ||
Conventional venture capital fund | k5global.com | Miami Beach, United States | ||
Early-stage startups are funded by Northzone venture capital. | northzone.com | London, United Kingdom | ||
Seed-stage US tech companies receive investments from Designer Fund. | designerfund.com | San Francisco, United States |
Investor details for Era
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People of Era
4 people are tracked at Era (3 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Lindsay Brady | Co-Founder & COO | Leadership |
Alex Norcliffe | Co-Founder & CEO | Leadership |
Lindsay B. | COO & Co-founder | Leadership |
Chase McCoy | Founding Design Engineer | Team |
Complete people profiles for Era
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Timeline of Era
3 dated milestones of Era across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Era is founded.
- Funding First funding round of $3.1M.
- Funding Latest funding round, Seed, of $6.2M.
Competitors of Era
Era has 3 listed competitors in our database, 3 of them funded. They include Anaplan, Workday Adaptive Planning and Planful.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| anaplan.com | 2006 | San Francisco, United States | $300M | 834 | Operational planning and forecasting solutions are offered to businesses. | |
| adaptiveinsights.com | 2003 | Palo Alto, United States | $150.35M | 416 | Cloud-based financial planning and analytics are delivered via SaaS. | |
| planful.com | 2000 | Redwood, United States | $71.65M | 191 | Cloud-based financial planning and advisory solutions are provided for businesses. |
Detailed competitors of Era
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Web traffic of Era
The website of Era (era.app) receives about 24.3K visits a month.
- Monthly visits24.3K
▼ 42.1% vs previous month
Top companies in Finance & Accounting Applications
3 companies that operate in the same segment as Era (Finance & Accounting Applications) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based accounts payable and receivable software for businesses | 2006 | Palo Alto, California, United States | USD 325.6 M | USD 1.65 B | 3,108 | |
Corporate travel and expense management are facilitated through SaaS platform. | 2015 | Palo Alto, California, United States | USD 1.58 B | USD 3.52 M | 847 | |
Financial and accounting software is developed for businesses and individuals. | 1983 | Mountain View, California, United States | USD 49.62 M | USD 21.45 B | 18,200 |
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Related news about Era
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Frequently Asked Questions about Era
Era was founded in 2019 and raised its 1st funding round 4 years after it was founded.
Era is headquartered in Truckee, United States. It is registered at Truckee, California, United States.
Alex Norcliffe is the CEO of Era, as recorded in our data. They have also founded this company.
Era is a funded company, having raised a total of $9.3M across 2 funding rounds to date. The company's 1st funding round was a Seed of $3.1M, raised on Nov 2023.
Era is engaged in developing AI-based tools for personal finance. The company operates within the financial technology sector, offering solutions to help users manage and optimize their money. Its primary focus is on leveraging artificial intelligence to provide innovative financial management services.
Era's top competitors include Workday Adaptive Planning, Anaplan and Planful.
Era has 7 investors. Key investors include Third Kind Venture Capital, MaC Venture Capital, Protagonist, Clocktower Technology Ventures, and K5 Global.
Era operates through Era Finance Oü.
Yes. Era publishes Era - Smart Money Automation and 1 more app, with over 50 downloads.