About Esah Tea
Esah Tea is a Consumer company based in Guwahati (India) founded in 2017 by Bijit Sarma. It operates as a green tea is offered online by Esah Tea brand. Esah Tea has raised $400 thousand across 2 funding rounds from investors including NVCL, Anupam De and Samrat Deka. Esah Tea was last valued at $11.24 thousand in January 2018. Its chief executive is Bijit Sarma. Its Indian entity Ruloi Tea Trading Private Limited reported revenue of ₹66.3 Lakh. Its focus areas include Food and Agriculture, Food & Beverage Products, Beverages and Coffees & Teas. Its competitors include VAHDAM, Teabox, Dorje Teas, Blue Tea and Jade Forest and 5 more; 9 of its 10 listed competitors have raised funding.
Company details
Esah Tea was founded in 2017 in Guwahati, India, as an internet-first brand focused on green tea. Products are distributed primarily through the esahtea.com domain, targeting online consumers in the beverage sector. Operations center on sourcing and retailing green tea variants, with leadership provided by Founder and CEO Bijit Sarma. The company maintains a base in Guwahati to support its e-commerce activities in the Indian market.
- Headquarters Guwahati, India
- Founders Bijit Sarma
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website esahtea.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Ruloi Tea Trading Private Limited
- Date of Incorporation 02 Jun, 2017
- Jurisdiction Mangaldai, Assam, India
- Annual Revenue₹66.3 Lakh
FY 2024 · +68% YoY
- Net Loss-₹29.2 Lakh
FY 2024 · -44% margin
- EBITDA-₹25.4 Lakh
FY 2024 · -38% margin
- Total Equity Funding$400K (USD)
in 2 rounds
- Latest Funding Round$400K (USD), Seed
Dec 2021
- InvestorsNVCL
& 3 more
Associated legal entities of Esah Tea
Esah Tea operates through Ruloi Tea Trading Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Ruloi Tea Trading Private Limited CIN U52601AS2017PTC017961 | Active | 02 Jun 2017 | Mangaldai, Assam | ₹0.7 Cr | – | 4 | View details |
Apps and channels of Esah Tea
its YouTube channel ÉSAH TEA has 107 subscribers and 5 videos.
Videos from Esah Tea
The most watched videos on Esah Tea's YouTube channel, ÉSAH TEA (107 subscribers). Click a video to play it here.
More on ÉSAH TEA.
Funding Insights of Esah Tea
Esah Tea has successfully raised a total of $400K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $400 thousand completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $400,000
- Total Rounds 2
- Last Round Seed — $400,000
- Investors Count 4
All 2 funding rounds of Esah Tea with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | $400,000 | Seed | – | NVCL | – |
| Jan 2018 | – | Angel Round | $11,236 | Anupam De, Samrat Deka |
Last known valuation $11,236 (Jan 2018). 4 investors in total: 1 institutional and 3 angel.
Investors in Esah Tea
Esah Tea has secured backing from 4 investors, including venture fund and angel investors. Prominent investors backing the company include NVCL, Anupam De and Samrat Deka.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund management and support for startups in the north-eastern region of India. | 2016 | nedfiventure.com | Guwahati, India | |
AD Anupam De | Angel investor and entrepreneur with focus on tech startups in India. | – | unknown_7620bb9fb22f44868 | - |
SD Samrat Deka | - | – | unknown_7627438eed6f40dfb | - |
SR Sagar Rai Deka | - | – | unknown_152e49cdfc2747ca9 | - |
Investor details for Esah Tea
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Board of directors of Ruloi Tea Trading Private Limited (Esah Tea)
Ruloi Tea Trading Private Limited is the primary company behind Esah Tea. The board of Ruloi Tea Trading Private Limited currently have 4 directors; the longest-serving is Bijit Sarma, appointed in 2017. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Bijit Sarma DIN 07822521 | Director | 02 Jun 2017 | 9 yrs 4 mo | Ruloi Tea Trading Private Limited |
| Sagar Rai Deka DIN 07510698 | Director | 22 Dec 2017 | 8 yrs 9 mo | Ruloi Tea Trading Private Limited |
| Samrat Deka DIN 00559110 | Director | 31 Jul 2018 | 8 yrs 2 mo | Ruloi Tea Trading Private Limited |
| Prasanta Kumar Talukdar DIN 08165733 | Director | 29 Dec 2021 | 4 yrs 9 mo | Ruloi Tea Trading Private Limited |
People of Esah Tea
1 people are tracked at Esah Tea (1 in leadership).
| Name | Role | Group |
|---|---|---|
| Founder & CEO | Leadership |
Complete people profiles for Esah Tea
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Esah Tea
Figures of Ruloi Tea Trading Private Limited, the primary company behind Esah Tea, for FY 2024. Revenue was ₹66.3 Lakh (+68% year on year). Net loss was -₹29.2 Lakh (-44% margin). EBITDA was -₹25.4 Lakh (-38% margin). Revenue has grown at a compounded annual rate of +55% over three years and +118% over five years.
- ₹66.3 LakhRevenue · FY 2024 · +68% YoY
- -₹29.2 LakhNet loss · -44% margin
- -₹25.4 LakhEBITDA · -38% margin
- ₹3.7 LakhPaid-up capital
- +55%Revenue CAGR, 3 years
- +118%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Ruloi Tea Trading Private Limited are on its company page.
Detailed financial statements for Esah Tea
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Esah Tea
3 dated milestones of Esah Tea across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Esah Tea is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $400K.
Competitors of Esah Tea
Esah Tea has 10 listed competitors in our database, 9 of them funded. They include VAHDAM, Teabox, Dorje Teas, Blue Tea and Jade Forest, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vahdam.com | 2015 | Delhi, India | $43.09M | 145 | Tea powders and accessories are offered by an internet-first brand. | |
| teabox.com | 2012 | Bengaluru, India | $19M | 88 | Online platform offering tea | |
| dorjeteas.com | 2021 | Darjeeling, India | $250,347 | – | Internet first brand offering tea | |
| buybluetea.com | 2018 | Faridabad, India | $60,609 | 81 | Company offers a variety of herbal blue teas | |
| jadeforest.in | 2018 | Gurugram, India | $1.25M | – | Tonic water is branded and distributed by Jade Forest. | |
| freshleafteas.in | 2022 | Ludhiana, India | $192,439 | 16 | Freshleaf is engaged in offering premium teas and blends. | |
| brewedleaf.com | 2020 | Siliguri, India | $203,483 | – | Internet first brand offering tea | |
| chaizup.com | 2015 | Kolkata, India | – | 119 | Manufactures tea, exports globally, and retails beverages and food products. | |
| brewhousetea.com | 2017 | Delhi, India | $834,125 | 73 | Organic ice tea is offered online by Brewhouse Tea. | |
| teatrunk.in | 2013 | Bardez, India | $478,689 | 42 | Internet first brand of tea |
Detailed competitors of Esah Tea
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Esah Tea
The website of Esah Tea (esahtea.com) receives about 6.9K visits a month.
- Monthly visits6.9K
▲ 296.7% vs previous month
Websites whose visitors overlap most with Esah Tea. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| assamicaagro.in | 100% | 8.1K | #3,448,247 | View details |
Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as Esah Tea (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Related news about Esah Tea
Complete news archive for Esah Tea
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Frequently Asked Questions about Esah Tea
Esah Tea was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Esah Tea is headquartered in Guwahati, India. It is registered at Guwahati, Assam, India.
Bijit Sarma is the current CEO of Esah Tea. They have also founded this company.
Esah Tea is a funded company, having raised a total of $400K across 2 funding rounds to date.
The primary company behind Esah Tea, Ruloi Tea Trading Private Limited, reported revenue of ₹66.3 Lakh for FY 2024, up 68% year on year.
Esah Tea was founded in 2017 in Guwahati, India, as an internet-first brand focused on green tea. Products are distributed primarily through the esahtea.com domain, targeting online consumers in the beverage sector. Operations center on sourcing and retailing green tea variants, with leadership provided by Founder and CEO Bijit Sarma. The company maintains a base in Guwahati to support its e-commerce activities in the Indian market.
Esah Tea's top competitors include VAHDAM, Teabox and Dorje Teas.
Esah Tea has 4 investors. Key investors include NVCL, Anupam De, Samrat Deka, and Sagar Rai Deka.
The valuation of Esah Tea is $11.24K as of Jan 2018.
Esah Tea operates through Ruloi Tea Trading Private Limited.
The legal entities of Esah Tea currently have 4 directors, including Samrat Deka, Sagar Rai Deka, Prasanta Kumar Talukdar and others.