About ESB
ESB is a Consumer company based in Tangerang (Indonesia) founded in 2015 by Dwi Prawira, Gunawan Woen, Setiadi Prawiryo Moeljadi, and Eka Prasetya. Restaurant management software solutions are provided for FB operations. It operates on a SaaS (Software-as-a-Service) and Subscription Services model. ESB has raised $39.6 million across 4 funding rounds from investors including Northstar Group, Alpha JWC Ventures and Beenext. Its chief executive, as recorded, is Gunawan Woen. Its website esb.id draws about 315 thousand monthly visits. ESB offers products and services including ESB POSLite, ESB Order, ESB AI Assistant, and ESB ERP. Its focus areas include Technology, Software and Business Solutions. Its legal entity is PT. Esensi Solusi Buana.
Company details
ESB is established as a provider of integrated POS and ERP solutions tailored for culinary businesses, particularly restaurants, cafes, and UMKM in Indonesia. Services are offered across sectors like hospitality and food courts, with ecosystems supporting operational needs such as inventory control, financial reporting, and fraud prevention. Innovative AI tools are developed to predict sales and analyze business health, while order management systems are provided to enhance customer experience and revenue.
- Headquarters Tangerang, Indonesia
- Founders Dwi Prawira, Gunawan Woen, Setiadi Prawiryo Moeljadi, Eka Prasetya
- SectorsConsumer
- Website category Computers Electronics and Technology · Graphics Multimedia and Web Design
- Email••••••••
- Phone•••• ••••
- Website esb.id
- Social LinkedIn X Facebook Instagram
- Legal Name Pt. Esensi Solusi Buana
- Total Equity Funding$39.6M (USD)
in 4 rounds
- Latest Funding Round$29M (USD), Series B
Aug 2022
- InvestorsNorthstar Group
& 6 more
Products & Services of ESB
ESB offers a comprehensive portfolio of products and services, including ESB POSLite, ESB Order, ESB AI Assistant, and ESB ERP.
Software for managing culinary business operations efficiently.
System for simplifying customer orders and payments.
AI tool for sales prediction and fraud prevention.
ERP system for financial and operational management.
Funding Insights of ESB
ESB has successfully raised a total of $39.6M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $29 million completed in August 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $39.6M
- Total Rounds 4
- Last Round Series B — $29M
- Investors Count 7
All 4 funding rounds of ESB with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2022 | $29M | Series B | – | Northstar Group | |
| Oct 2021 | $7.6M | Series A | – | Alpha JWC Ventures | |
| Mar 2021 | $3M | Series A | – | Beenext | |
| May 2020 | Seed | – | AC Ventures | – |
7 investors in total: 7 institutional.
Investors in ESB
ESB has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Northstar Group, Alpha JWC Ventures and Beenext.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on early-stage investments | nsgroup.com | Singapore, Singapore | ||
Tech focused VC firm making investment in seed and early stage companies in the US & Asia | alphajwc.com | Jakarta, Indonesia | ||
Early-stage venture capital fund | beenext.com | Singapore, Singapore | ||
Tech-enabled businesses across Southeast Asia are supported by ACV Capital. | acv.vc | Jakarta, Indonesia | ||
Early-stage tech startups are funded by Skystar Capital venture fund. | skystar.vc | Jakarta, Indonesia | ||
| selerakapital.com | ||||
Develops real estate with focus on sustainability and community building. | 1986 | vulcan.com | Seattle, United States |
Investor details for ESB
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of ESB
4 people are tracked at ESB (4 in leadership).
| Name | Role | Group |
|---|---|---|
Dwi Prawira | Co-Founder | Leadership |
Gunawan Woen | Co-Founder & CEO | Leadership |
Setiadi Prawiryo Moeljadi | Co-Founder & CTO | Leadership |
Eka Prasetya | Co-Founder & COO | Leadership |
Complete people profiles for ESB
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of ESB
3 dated milestones of ESB across 7 years, from founding to its latest funding, stage changes and deals.
- Founded ESB is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $29.0M.
Web traffic of ESB
The website of ESB (esb.id) receives about 314.6K visits a month and ranks #172,957 among all websites worldwide, #1,659 in Graphics Multimedia and Web Design.
- Monthly visits314.6K
▲ 15% vs previous month
- Unique visitors153.3K
per month
- Global rank#172,957
among all websites
- Category rank#1,659
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate51%
- Pages per visit2.0
- Average visit20 sec
- DevicesDesktop 12% · Mobile 88%
Websites whose visitors overlap most with ESB. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| canva.com | 100% | 876.1M | #35 | View details | |
shopeefood.co.id | shopeefood.co.id | 98% | #414,311 | – | |
| jubelio.com | 96% | 949.5K | #33,638 | View details | |
juragancod.com | juragancod.com | 96% | #4,254,118 | – | |
| majoo.id | 93% | 688.1K | #61,149 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for ESB
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Esb
Complete news archive for ESB
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Frequently Asked Questions about ESB
ESB was founded in 2015 and raised its 1st funding round 5 years after it was founded.
ESB is headquartered in Tangerang, Indonesia. It is registered at Tangerang, Banten, Indonesia.
Gunawan Woen is the CEO of ESB, as recorded in our data. They have also founded this company.
ESB is a funded company, having raised a total of $39.6M across 4 funding rounds to date.
ESB is established as a provider of integrated POS and ERP solutions tailored for culinary businesses, particularly restaurants, cafes, and UMKM in Indonesia. Services are offered across sectors like hospitality and food courts, with ecosystems supporting operational needs such as inventory control, financial reporting, and fraud prevention. Innovative AI tools are developed to predict sales and analyze business health, while order management systems are provided to enhance customer experience and revenue.
ESB offers ESB POSLite, ESB Order, ESB AI Assistant, and ESB ERP.
ESB has 7 investors. Key investors include Northstar Group, Alpha JWC Ventures, Beenext, Vulcan Aerospace, and ACV Capital.
ESB operates through Pt. Esensi Solusi Buana.
The website of ESB receives about 315 thousand visits a month and ranks #172,957 among all websites worldwide.