About ET Money
ET Money is a Technology company based in Gurugram (India) founded in 2014 by Mukesh P Kalra, and was acquired by 360 One in June 2024. Its chief executive, as recorded, is Mukesh P Kalra. Its website etmoney.com draws about 1.4 million monthly visits. Its Indian entity Banayantree Services Limited reported revenue of ₹46.32 Cr. ET Money offers products and services including Mutual Funds App, SIP Calculator, and Portfolio Health Check. Its focus areas include FinTech, Investment Tech, Wealth Management Platforms and Financial Planners and Advisors. Its competitors include Dezerv, Wealthy and ASK Group; 3 of its 3 listed competitors have raised funding.
Company details
App-based mutual fund investment platform. It enables users to invest in direct mutual funds, earn guaranteed interest rates from fixed deposits, and get an assured pension for retirement via investing in NPS. Users can also secure their family with term life insurance and health or medical insurance policies. It also offers calculators for calculating SIP, mutual funds, fixed deposit rates, and NPS.
- Headquarters Gurugram, India
- Founders Mukesh P Kalra
- Stage Acquired
- SectorsTechnology
- Website category Finance · Investing
- Email••••••••
- Phone•••• ••••
- Website etmoney.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by 360 One (Jun 2024)
- Legal Name Banayantree Services Limited
- Date of Incorporation 06 Jun, 2016
- Jurisdiction New Delhi, Delhi, India
Associated legal entities of ET Money
ET Money is associated with 4 registered companies on The Company Check; the primary company is Banayantree Services Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Banayantree Services Limited CIN U67190DL2016PLC300962 | Active | 06 Jun 2016 | New Delhi, Delhi | ₹46.3 Cr | 10 | View details | |
| Moneygoals Solutions Limited CIN U62099DL2016PLC291833 | Active | 29 Feb 2016 | New Delhi, Delhi | ₹13.7 Cr | 5 | 9 | View details |
| Bennett Coleman And Company Limited CIN U22120MH1913PLC000391 | Active | 29 Nov 1913 | Mumbai, Maharashtra | ₹11,159 Cr | 133 | 19 | View details |
| Times Internet Limited CIN U74999DL1999PLC135531 | Active | 04 May 1999 | New Delhi, Delhi | ₹1,398 Cr | 895 | 10 | View details |
Products & Services of ET Money
ET Money offers a comprehensive portfolio of products and services, including Mutual Funds App, SIP Calculator, and Portfolio Health Check.
App for investing and managing mutual funds portfolios.
Tool to estimate returns on systematic investment plans.
Feature to evaluate and track investment portfolio performance.
Apps and channels of ET Money
its YouTube channel ET Money has 357K subscribers and 30 videos.
Videos from ET Money
The most watched videos on ET Money's YouTube channel, ET Money (357K subscribers). Click a video to play it here.
More on ET Money.
Investors in ET Money
ET Money has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include 360 One.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Asset and wealth management software is provided for businesses. | 2008 | 360.one | Mumbai, India |
Investor details for ET Money
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Banayantree Services Limited (ET Money)
Banayantree Services Limited is the primary company behind ET Money. The boards of the 4 registered companies of ET Money currently have 29 directors; the longest-serving is Samir Jain, appointed in 1985. 99 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Samir Jain DIN 00001337 | Managing Director | 01 Feb 1985 | 41 yrs 9 mo | Bennett Coleman And Company Limited |
| Vineet Jain DIN 00003962 | Managing Director | 27 Jun 1993 | 33 yrs 4 mo | Bennett Coleman And Company Limited |
| Satyan Gajwani DIN 02691483 | Whole-time director | 25 Aug 2009 | 17 yrs 2 mo | Times Internet Limited, Bennett Coleman And Company Limited |
| Revati Jain DIN 07013215 | Whole-time director | 30 Jun 2017 | 9 yrs 4 mo | Bennett Coleman And Company Limited |
| Meera Jain DIN 00763337 | Whole-time director | 23 Apr 2018 | 8 yrs 6 mo | Bennett Coleman And Company Limited |
| Santosh Nirmaldas Navlani DIN 02688056 | CEO | 18 Feb 2019 | 7 yrs 8 mo | Banayantree Services Limited |
| Abhishek Kakkar DIN 07255214 | Company Secretary | 01 Aug 2019 | 7 yrs 3 mo | Times Internet Limited |
| Mohit Jain DIN 01315482 | Whole-time director | 17 Sep 2020 | 6 yrs 1 mo | Bennett Coleman And Company Limited |
| Joy Deb Kumar Basu DIN 02313980 | Whole-time director | 21 Sep 2020 | 6 yrs 1 mo | Times Internet Limited |
| Mitu Samar Nath DIN 07244627 | Director | 21 Sep 2020 | 6 yrs 1 mo | Times Internet Limited |
| Rakesh Sony DIN 00363053 | Director | 27 Oct 2021 | 5 yrs | Times Internet Limited |
| Modekurti Jaya Lakshmi DIN 10192336 | Director | 01 Jun 2023 | 3 yrs 5 mo | Moneygoals Solutions Limited, Banayantree Services Limited |
| Sivakumar Sundaram DIN 00105562 | CEO | 15 Jun 2023 | 3 yrs 4 mo | Bennett Coleman And Company Limited |
| Subramanian Narayanan DIN 03083775 | CEO | 31 Jul 2023 | 3 yrs 3 mo | Bennett Coleman And Company Limited |
| Prashant Babulal Panday DIN 02747925 | Director | 31 Oct 2023 | 3 yrs | Bennett Coleman And Company Limited |
| Amba Preetham Parigi DIN 00087586 | Director | 31 Oct 2023 | 3 yrs | Bennett Coleman And Company Limited |
| Rohit Velloli Gopakumar DIN 01832622 | CEO | 13 Dec 2023 | 2 yrs 10 mo | Bennett Coleman And Company Limited |
| Anuraag Srivastava DIN 07604457 | CFO | 22 May 2024 | 2 yrs 5 mo | Bennett Coleman And Company Limited |
| Chanda Nikhil Makhija Thadani DIN 01167837 | Company Secretary | 01 Jul 2024 | 2 yrs 4 mo | Bennett Coleman And Company Limited |
| Virendra Singh Jain DIN 00253196 | Director | 28 Aug 2024 | 2 yrs 2 mo | Bennett Coleman And Company Limited |
| Rahul Kansal DIN 01270798 | Director | 23 Sep 2024 | 2 yrs 1 mo | Bennett Coleman And Company Limited |
| Yatin Shah DIN 03231090 | Director | 07 Feb 2025 | 1 yr 8 mo | Moneygoals Solutions Limited |
| Anshuman Maheshwary DIN 09623503 | Director | 07 Feb 2025 | 1 yr 8 mo | Moneygoals Solutions Limited, Banayantree Services Limited |
| Nikunj Kedia DIN 00345014 | Director | 07 Feb 2025 | 1 yr 8 mo | Moneygoals Solutions Limited, Banayantree Services Limited |
| Sanjay Tulsio Wadhwa DIN 03329219 | Director | 21 Mar 2025 | 1 yr 7 mo | Banayantree Services Limited |
| Niraj Kumar Murarka DIN 02312454 | Director | 21 Mar 2025 | 1 yr 7 mo | Banayantree Services Limited |
| Nishith Kejriwal DIN 08631885 | CFO | 17 Apr 2025 | 1 yr 6 mo | Moneygoals Solutions Limited, Banayantree Services Limited |
| Mukesh Prabhudayal Kalra DIN 02687461 | Director | 17 Apr 2025 | 1 yr 6 mo | Moneygoals Solutions Limited |
| Rajagopalan Sundar DIN 00008764 | Director | 21 Jul 2025 | 1 yr 3 mo | Times Internet Limited |
People of ET Money
4 people are tracked at ET Money (4 in leadership).
| Name | Role | Group |
|---|---|---|
| Founder & CEO | Leadership | |
| Group Corporate Director | Leadership | |
| Board Member | Leadership | |
| Executive Director & Chief Financial Officer | Leadership |
Complete people profiles for ET Money
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of ET Money
Figures of Banayantree Services Limited, the primary company behind ET Money, for FY 2025. Revenue was ₹46.32 Cr (+62% year on year). Net loss was -₹6.47 Cr (-14% margin). EBITDA was -₹6.41 Cr (-14% margin). Revenue has grown at a compounded annual rate of +93% over three years and +83% over five years.
- ₹46.32 CrRevenue · FY 2025 · +62% YoY
- -₹6.47 CrNet loss · -14% margin
- -₹6.41 CrEBITDA · -14% margin
- ₹148 CrPaid-up capital
- +93%Revenue CAGR, 3 years
- +83%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Banayantree Services Limited are on its company page.
Detailed financial statements for ET Money
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of ET Money
2 dated milestones of ET Money across 10 years, from founding to its latest funding, stage changes and deals.
- Founded ET Money is founded.
- Exit Acquired by 360 One.
Competitors of ET Money
ET Money has 3 listed competitors in our database, 3 of them funded. They include Dezerv, Wealthy and ASK Group.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| dezerv.in | 2021 | Mumbai, India | $100M | 513 | Investment solutions and portfolio management are provided for affluent individuals. | |
| wealthy.in | 2015 | Bengaluru, India | $22.29M | 231 | Digital wealth management platform is offered for personalized investments. | |
| askfinancials.com | 1983 | Mumbai, India | $125M | 191 | Asset & wealth management platform |
Detailed competitors of ET Money
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of ET Money
The website of ET Money (etmoney.com) receives about 1.4M visits a month and ranks #39,002 among all websites worldwide, #2,471 in Investing.
- Monthly visits1.4M
▲ 15.9% vs previous month
- Unique visitors619K
per month
- Global rank#39,002
among all websites
- Category rank#2,471
Finance · Investing
- Bounce rate54%
- Pages per visit4.0
- Average visit1 min 58 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with ET Money. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| groww.in | 100% | 60M | #754 | View details | |
| valueresearchonline.com | 100% | 4.3M | #12,646 | View details | |
| indmoney.com | 98% | 2.8M | #22,542 | View details | |
| advisorkhoj.com | 94% | 569.9K | #75,836 | View details | |
| tickertape.in | 91% | 3.3M | #17,336 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for ET Money
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- 40 similar websites
- Audience overlap
- Engagement analytics
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Verified entity values are shown only after access is granted.
Top companies in Investment & Financial Technology
2 companies that operate in the same segment as ET Money (Investment & Financial Technology) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based brokerage stock trading platform | 1996 | Mumbai, Maharashtra, India | USD 38.41 M | USD 548.9 M | 3,830 | |
Smart investment portfolios are offered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 121.05 M | USD 635.51 K | 231 |
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Related news about Et Money
Complete news archive for ET Money
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Frequently Asked Questions about ET Money
ET Money was founded in 2014.
ET Money is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Mukesh P Kalra is the CEO of ET Money, as recorded in our data. They have also founded this company.
The primary company behind ET Money, Banayantree Services Limited, reported revenue of ₹46.32 Cr for FY 2025, up 62% year on year.
App-based mutual fund investment platform. It enables users to invest in direct mutual funds, earn guaranteed interest rates from fixed deposits, and get an assured pension for retirement via investing in NPS. Users can also secure their family with term life insurance and health or medical insurance policies. It also offers calculators for calculating SIP, mutual funds, fixed deposit rates, and NPS.
ET Money offers Mutual Funds App, SIP Calculator, and Portfolio Health Check.
ET Money has 1 investor. Key investors include 360 One.
ET Money is associated with 4 legal entities: Banayantree Services Limited, Times Internet Limited, Moneygoals Solutions Limited and others.
Yes. ET Money was acquired by 360 One in June 2024.
The legal entities of ET Money currently have 32 directors, including Joy Deb Kumar Basu, Abhishek Kakkar, Satyan Gajwani and others.
The website of ET Money receives about 1.4 million visits a month and ranks #39,002 among all websites worldwide.