About Ethel Banking
Ethel Banking is a Consumer company based in Shelby (United States) founded in 2011. Gluten-free dessert bars and cookies are branded and offered. It operates in the Consumer and Retail sectors. Ethel Banking has raised $6.1 million across 2 funding rounds. Ethel Banking offers products and services including Best Seller Box, Pecan Dandy, Turtle Dandy, and Chocolate Brownie. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Snacks and Convenience Food. Its competitors include Mondelez International, Tiff's Treats and Campbell Soup Co; 1 of its 3 listed competitors has raised funding.
Company details
Ethel Banking was founded in 2011 in Shelby, United States. Operations focus on the food sector, where gluten-free dessert bars and cookies are developed and marketed as a specialized brand. Products are distributed through various channels, emphasizing dietary accommodations for consumers. The companys domain, ethels.com, supports online presence and product information. Activities remain centered in the United States, with no international expansions noted.
- Headquarters Shelby, United States
- SectorsConsumerRetail
- Website ethels.com
- Social X Facebook Instagram
- Total Equity Funding$6.1M (USD)
in 2 rounds
- Latest Funding Round$3.6M (USD), Series A
Sep 2025
Products & Services of Ethel Banking
Ethel Banking offers a comprehensive portfolio of products and services, including Best Seller Box, Pecan Dandy, Turtle Dandy, and Chocolate Brownie.
Assortment of gluten-free dessert bars and treats
Gluten-free pecan pie-flavored bar
Gluten-free turtle-inspired dessert bar
Gluten-free chocolate brownie treat
Funding Insights of Ethel Banking
Ethel Banking has successfully raised a total of $6.1M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $3.6 million completed in September 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.1M
- Total Rounds 2
- Last Round Series A — $3.6M
- First Round $2.5M
(Dec 2024)
All 2 funding rounds of Ethel Banking with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2025 | $3.6M | Series A | – | – | – |
| Dec 2024 | $2.5M | Seed | – | – | – |
People of Ethel Banking
1 people are tracked at Ethel Banking (1 in leadership).
| Name | Role | Group |
|---|---|---|
Jill Bommarito | CEO | Founder | Leadership |
Complete people profiles for Ethel Banking
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Timeline of Ethel Banking
3 dated milestones of Ethel Banking across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Ethel Banking is founded.
- Funding First funding round of $2.5M.
- Funding Latest funding round, Series A, of $3.6M.
Competitors of Ethel Banking
Ethel Banking has 3 listed competitors in our database, 1 of them funded. They include Mondelez International, Tiff's Treats and Campbell Soup Co.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mondelezinternational.com | 2012 | Chicago, United States | 6 | Multi-category convenience foods are produced and distributed globally. | ||
| cookiedelivery.com | 1999 | Austin, United States | $118.17M | Cookies and brownies are manufactured and sold nationwide. | ||
| campbellsoupcompany.com | 1869 | Camden, United States | 14,500 | Branded convenience food products are manufactured and marketed worldwide. |
Detailed competitors of Ethel Banking
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- Full competitor set
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Web traffic of Ethel Banking
The website of Ethel Banking (ethels.com) receives about 4.6K visits a month.
- Monthly visits4.6K
▼ 32% vs previous month
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Ethel Banking (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Ethel Banking
Complete news archive for Ethel Banking
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Frequently Asked Questions about Ethel Banking
Ethel Banking was founded in 2011 and raised its 1st funding round 13 years after it was founded.
Ethel Banking is headquartered in Shelby, United States. It is registered at Shelby, North Carolina, United States.
Ethel Banking is a funded company, having raised a total of $6.1M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.5M, raised on Dec 2024.
Ethel Banking was founded in 2011 in Shelby, United States. Operations focus on the food sector, where gluten-free dessert bars and cookies are developed and marketed as a specialized brand. Products are distributed through various channels, emphasizing dietary accommodations for consumers. The companys domain, ethels.com, supports online presence and product information. Activities remain centered in the United States, with no international expansions noted.
Ethel Banking's top competitors include Tiff's Treats, Mondelez International and Campbell Soup Co.
Ethel Banking offers Best Seller Box, Pecan Dandy, Turtle Dandy, and Chocolate Brownie.