About Ethical Ocean
Ethical Ocean is a Retail company based in Toronto (Canada) founded in 2008, and was acquired by Modavanti in December 2013. Eco-friendly fashion products are sold via an online multi-vendor marketplace. Ethical Ocean has raised $725 thousand across 2 funding rounds from investors including Modavanti. Ethical Ocean offers products and services including News Platform and Write for Us Service. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category.
Company details
Ethical Ocean was established in 2008 in Toronto, Canada, as an online marketplace in the sustainable fashion sector. A platform is operated where multiple vendors offer products that prioritize environmental sustainability, ethical labor practices, and animal welfare. Customers are enabled to browse and purchase these items through the domain ethicalocean.com, supporting a community focused on responsible consumption.
- Headquarters Toronto, Canada
- Stage Acquired
- SectorsRetail
- Website ethicalocean.com
- Social LinkedIn X
- Acquired by Modavanti (Dec 2013)
Products & Services of Ethical Ocean
Ethical Ocean offers a comprehensive portfolio of products and services, including News Platform and Write for Us Service.
Platform for accessing articles on technology and business topics.
Feature allowing users to contribute articles for publication.
Funding Insights of Ethical Ocean
Ethical Ocean has successfully raised a total of $725K across 2 strategic funding rounds. The most recent funding activity was a Angel Round of $665 thousand completed in March 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $725,000
- Total Rounds 2
- Last Round Angel Round — $665,000
- First Round $60,000
(May 2010)
All 2 funding rounds of Ethical Ocean with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2011 | $665,000 | Angel Round | – | – | – |
| May 2010 | $60,000 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Ethical Ocean
Ethical Ocean has secured backing from 1 investor. Prominent investors backing the company include Modavanti.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Sustainable fashion is retailed online by Modavanti for conscious consumers. | 2012 | modavanti.com | New York, United States |
Investor details for Ethical Ocean
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Ethical Ocean
4 dated milestones of Ethical Ocean across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Ethical Ocean is founded.
- Funding First funding round of $60K.
- Funding Latest funding round, Angel Round, of $665K.
- Exit Acquired by Modavanti.
Web traffic of Ethical Ocean
Websites that share an audience with Ethical Ocean (ethicalocean.com).
Websites whose visitors overlap most with Ethical Ocean. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
wrwcanada.com | wrwcanada.com | 100% | – | ||
| saskwastereduction.ca | 100% | #2,343,575 | View details | ||
ways2gogreenblog.com | ways2gogreenblog.com | 93% | – | ||
wallabyboomerangs.com | wallabyboomerangs.com | 34% | #11,178,456 | – |
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Frequently Asked Questions about Ethical Ocean
Ethical Ocean was founded in 2008 and raised its 1st funding round 2 years after it was founded.
Ethical Ocean is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Ethical Ocean is a funded company, having raised a total of $725K across 2 funding rounds to date. The company's 1st funding round was a Seed of $60K, raised on May 2010.
Ethical Ocean was established in 2008 in Toronto, Canada, as an online marketplace in the sustainable fashion sector. A platform is operated where multiple vendors offer products that prioritize environmental sustainability, ethical labor practices, and animal welfare. Customers are enabled to browse and purchase these items through the domain ethicalocean.com, supporting a community focused on responsible consumption.
Ethical Ocean offers News Platform and Write for Us Service.
Ethical Ocean has 1 investor. Key investors include Modavanti.
Yes. Ethical Ocean was acquired by Modavanti in December 2013.