About Ethique
Ethique is a Healthcare company based in Christchurch (New Zealand) founded in 2012, and was acquired by Bansk Group in June 2020. It operates as an internet-first brand for skin hair products. Ethique has raised $500 thousand across 2 funding rounds from investors including Bansk Group. Its website ethique.com draws about 120 thousand monthly visits. Ethique offers products and services including Shampoo Bars, Conditioner Bars, Deodorants, and Face Cleansers. Its focus areas include Retail, Beauty Tech, Ecommerce and Multi Category. Its competitors include Blac, The Organic Skin Co, Myaura, Essano and MCollections MSkin and 3 more.
Company details
Ethique was founded in 2012 in Christchurch, New Zealand, as an internet-first brand within the personal care sector. Operations focus on plant-derived ingredients for products such as body wash bars, shampoos, in-shower containers, laundry bars, stain removers, pet cleaning items, and household cleaners. Partnerships are maintained with organizations like HUHA and World Animal Protection to support related causes.
- Headquarters Christchurch, New Zealand
- Stage Acquired
- SectorsHealthcare
- Email••••••••
- Phone•••• ••••
- Website ethique.com
- Social LinkedIn X Facebook Instagram
- Acquired by Bansk Group (Jun 2020)
- Total Equity Funding$500K (USD)
in 2 rounds
- Latest Funding Round$500K (USD), Seed
Sep 2017
- Investors
- Acquired byBansk Group
(Jun 2020)
Products & Services of Ethique
Ethique offers a comprehensive portfolio of products and services, including Shampoo Bars, Conditioner Bars, Deodorants, and Face Cleansers.
Eco-friendly solid bars for cleansing hair and scalp
Solid bars for conditioning and nourishing hair
Sustainable solid options for daily body odor control
Solid bars for gentle facial cleansing and care
Funding Insights of Ethique
Ethique has successfully raised a total of $500K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $500 thousand completed in September 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $500,000
- Total Rounds 2
- Last Round Seed — $500,000
All 2 funding rounds of Ethique with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2017 | $500,000 | Seed | – | – | – |
| Jun 2015 | – | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Ethique
Ethique has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Bansk Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Consumer-focused private investment firm targeting distinctive brands. | 2019 | banskgroup.com | New York, United States |
Investor details for Ethique
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Ethique
14 people are tracked at Ethique (10 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Emily-Jean McDonagh | Director Of Brand Marketing | Leadership |
Clare Premo Perez | VP Of Marketing & Strategy | Leadership |
Liz Fedorak | Director Of Digital Marketing | Leadership |
Reuben Carranza | Chief Executive Officer | Leadership |
Hayley Sorensen | Director Of Creative Campaign & Strategy | Leadership |
Vanessa Sharpe | General Manager - Product And Innovation | Leadership |
Tessa Smith | General Manager - Finance | Leadership |
Anna Vorrias | Chief Marketing Officer | Leadership |
Danya Kennedy | President - North America | Leadership |
Ben Simmons | General Manager, Europe | Leadership |
Cherlin O. | Senior Manager - Demand And Supply Planning | Team |
Elizabeth Daskalakis | Senior Manager, Pureplay Retailers & Trade Marketing | Team |
Becky Thomas | Assistant Product Manager | Team |
Helen Stackhouse | Marketing + Creative Operations | Team |
Complete people profiles for Ethique
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Ethique
4 dated milestones of Ethique across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Ethique is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $500K.
- Exit Acquired by Bansk Group.
Competitors of Ethique
Ethique has 8 listed competitors in our database. They include Blac, The Organic Skin Co, Myaura, Essano and MCollections MSkin, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| blaccosmetics.com | 2014 | Tauranga, New Zealand | – | – | Internet first brand offering organic color cosmetics | |
| theorganicskinco.com | 2008 | Auckland, New Zealand | – | – | Operates a direct-to-consumer brand specializing in organic beauty care products. | |
| myaura.co.nz | 2004 | Tauranga, New Zealand | – | – | Handmade natural skincare from plant-based ingredients, crafted in New Zealand for various needs. | |
| essanolimited.com | 2000 | Auckland, New Zealand | – | – | Facial care products are offered via an internet-first brand model. | |
| mcollectionsmskin.com | 2015 | Papamoa, New Zealand | – | – | Provides private label brands for skin care products. | |
| ladyofnaturecosmetics.com | 2021 | New Zealand | – | – | Runs a direct-to-consumer brand specializing in organic beauty products. | |
| arganforyou.co.nz | 2017 | Wellington, New Zealand | – | – | Online beauty brand providing multi-category organic products. | |
| frankieapothecary.com | 2015 | Auckland, New Zealand | – | – | An online brand offering premium skin care products for everyday use. |
Detailed competitors of Ethique
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Ethique
The website of Ethique (ethique.com) receives about 120.2K visits a month.
- Monthly visits120.2K
▲ 19.7% vs previous month
Websites whose visitors overlap most with Ethique. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| plaineproducts.com | 100% | 30.6K | #688,822 | View details | |
| seekbamboo.com | 98% | – | #540,961 | View details | |
| allpabotanicals.com | 98% | 19.6K | #1,448,516 | View details | |
| nopalera.co | 97% | 25.7K | #942,166 | View details | |
zerowasteoutlet.com | zerowasteoutlet.com | 97% | – | #1,951,254 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Ethique
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Skin Care Platforms
10 companies that operate in the same segment as Ethique (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 88.91 M | USD 1.07 B | 3,735 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.92 M | USD 166.71 M | 973 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
Online brand offering multi-category natural skin care and makeup products | 2016 | Gurugram, Haryana, India | USD 141.36 M | USD 182.2 M | 969 | |
Multi-category organic grooming products for men are offered online. | 2015 | Gurugram, Haryana, India | USD 10.98 M | USD 13.91 M | 264 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Ethique
Complete news archive for Ethique
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Ethique
Ethique was founded in 2012 and raised its 1st funding round 3 years after it was founded.
Ethique is headquartered in Christchurch, New Zealand.
Ethique is a funded company, having raised a total of $500K across 2 funding rounds to date.
Ethique was founded in 2012 in Christchurch, New Zealand, as an internet-first brand within the personal care sector. Operations focus on plant-derived ingredients for products such as body wash bars, shampoos, in-shower containers, laundry bars, stain removers, pet cleaning items, and household cleaners. Partnerships are maintained with organizations like HUHA and World Animal Protection to support related causes.
Ethique's top competitors include Blac, Essano and The Organic Skin Co.
Ethique offers Shampoo Bars, Conditioner Bars, Deodorants, and Face Cleansers.
Ethique has 1 investor. Key investors include Bansk Group.
Yes. Ethique was acquired by Bansk Group in June 2020.
The website of Ethique receives about 120 thousand visits a month.