Ethique

Christchurch, New Zealand Founded: 2012 • Age: 14 yrs Acquired By Bansk Group
Internet-first brand for skin hair products
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About Ethique

Ethique is a company based in Christchurch (New Zealand) founded in 2012 was acquired by Bansk Group in June 2020.. Ethique has raised $500 thousand across 2 funding rounds from investors including Bansk Group. Ethique offers products and services including Shampoo Bars, Conditioner Bars, Deodorants, and Face Cleansers. Ethique operates in a competitive market with competitors including Blac, The Organic Skin Co, Myaura, Essano and MCollections MSkin, among others.

  • Headquarter Christchurch, New Zealand
  • Sectors
    Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $500 K (USD)

    in 2 rounds

  • Latest Funding Round
    $500 K (USD), Seed

    Sep 30, 2017

  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Bansk Group

    (Jun 01, 2020)

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Products & Services of Ethique

Ethique offers a comprehensive portfolio of products and services, including Shampoo Bars, Conditioner Bars, Deodorants, and Face Cleansers. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Eco-friendly solid bars for cleansing hair and scalp

Solid bars for conditioning and nourishing hair

Sustainable solid options for daily body odor control

Solid bars for gentle facial cleansing and care

People of Ethique
Headcount 10-50
Employee Profiles 14
Employee Profiles
People
Emily-Jean McDonagh
Director Of Brand Marketing
People
Clare Premo Perez
VP Of Marketing & Strategy
People
Liz Fedorak
Director Of Digital Marketing
People
Cherlin O.
Senior Manager - Demand And Supply Planning

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Funding Insights of Ethique

Ethique has successfully raised a total of $500K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $500 thousand completed in September 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $500,000
  • First Round
  • Investors Count
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2017 Amount Seed - Ethique Valuation

investors

Jun, 2015 Amount Seed - Ethique Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Ethique

Ethique has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Bansk Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Consumer-focused private investment firm targeting distinctive brands.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Ethique

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Ethique

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Ethique Comparisons

Employees
+
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Competitors of Ethique

Ethique operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Blac, The Organic Skin Co, Myaura, Essano and MCollections MSkin, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Internet first brand offering organic color cosmetics
domain founded_year HQ Location
Operates a direct-to-consumer brand specializing in organic beauty care products.
domain founded_year HQ Location
Handmade natural skincare from plant-based ingredients, crafted in New Zealand for various needs.
domain founded_year HQ Location
Facial care products are offered via an internet-first brand model.
domain founded_year HQ Location
Provides private label brands for skin care products.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Ethique

Frequently Asked Questions about Ethique

When was Ethique founded?

Ethique was founded in 2012 and raised its 1st funding round 3 years after it was founded.

Where is Ethique located?

Ethique is headquartered in Christchurch, New Zealand.

Is Ethique a funded company?

Ethique is a funded company, having raised a total of $500K across 2 funding rounds to date.

What does Ethique do?

Ethique was founded in 2012 in Christchurch, New Zealand, as an internet-first brand within the personal care sector. Operations focus on plant-derived ingredients for products such as body wash bars, shampoos, in-shower containers, laundry bars, stain removers, pet cleaning items, and household cleaners. Partnerships are maintained with organizations like HUHA and World Animal Protection to support related causes.

Who are the top competitors of Ethique?

Ethique's top competitors include Blac, Essano and The Organic Skin Co.

What products or services does Ethique offer?

Ethique offers Shampoo Bars, Conditioner Bars, Deodorants, and Face Cleansers.

Who are Ethique's investors?

Ethique has 1 investor. Key investors include Bansk Group.

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