About Ethique
Ethique is a company based in Christchurch (New Zealand) founded in 2012 was acquired by Bansk Group in June 2020.. Ethique has raised $500 thousand across 2 funding rounds from investors including Bansk Group. Ethique offers products and services including Shampoo Bars, Conditioner Bars, Deodorants, and Face Cleansers. Ethique operates in a competitive market with competitors including Blac, The Organic Skin Co, Myaura, Essano and MCollections MSkin, among others.
- Headquarter Christchurch, New Zealand
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Sectors
Healthcare
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$500 K (USD)
in 2 rounds
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Latest Funding Round
$500 K (USD), Seed
Sep 30, 2017
- Investors
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Employee Count
Employee Count
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Acquired by
Bansk Group
(Jun 01, 2020)
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Products & Services of Ethique
Ethique offers a comprehensive portfolio of products and services, including Shampoo Bars, Conditioner Bars, Deodorants, and Face Cleansers. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Eco-friendly solid bars for cleansing hair and scalp
Solid bars for conditioning and nourishing hair
Sustainable solid options for daily body odor control
Solid bars for gentle facial cleansing and care
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Funding Insights of Ethique
Ethique has successfully raised a total of $500K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $500 thousand completed in September 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $500,000
- First Round First Round
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2017 | Amount | Seed - Ethique | Valuation |
investors |
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| Jun, 2015 | Amount | Seed - Ethique | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Ethique
Ethique has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Bansk Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Consumer-focused private investment firm targeting distinctive brands.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Ethique
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Ethique
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Ethique Comparisons
Competitors of Ethique
Ethique operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Blac, The Organic Skin Co, Myaura, Essano and MCollections MSkin, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Internet first brand offering organic color cosmetics
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand specializing in organic beauty care products.
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| domain | founded_year | HQ Location |
Handmade natural skincare from plant-based ingredients, crafted in New Zealand for various needs.
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| domain | founded_year | HQ Location |
Facial care products are offered via an internet-first brand model.
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| domain | founded_year | HQ Location |
Provides private label brands for skin care products.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Ethique
Frequently Asked Questions about Ethique
When was Ethique founded?
Ethique was founded in 2012 and raised its 1st funding round 3 years after it was founded.
Where is Ethique located?
Ethique is headquartered in Christchurch, New Zealand.
Is Ethique a funded company?
Ethique is a funded company, having raised a total of $500K across 2 funding rounds to date.
What does Ethique do?
Ethique was founded in 2012 in Christchurch, New Zealand, as an internet-first brand within the personal care sector. Operations focus on plant-derived ingredients for products such as body wash bars, shampoos, in-shower containers, laundry bars, stain removers, pet cleaning items, and household cleaners. Partnerships are maintained with organizations like HUHA and World Animal Protection to support related causes.
Who are the top competitors of Ethique?
Ethique's top competitors include Blac, Essano and The Organic Skin Co.
What products or services does Ethique offer?
Ethique offers Shampoo Bars, Conditioner Bars, Deodorants, and Face Cleansers.
Who are Ethique's investors?
Ethique has 1 investor. Key investors include Bansk Group.
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