About Ethos
Ethos is a publicly listed company based in Phoenix (United States) founded in 2006 by Lingke W and Peter Colis, and was acquired by Apps Associates in January 2021. IT service suite solutions are provided for business operations. It operates on a Commission-Based and Direct-to-Consumer (D2C) model. Ethos has raised $337 million across 9 funding rounds from investors including Arrive, Accel and Rocnation. The company has 302 employees. Ethos was last valued at $1.26 billion in January 2026. Its website ethos.com draws about 907 thousand monthly visits. Ethos offers products and services including Term Life Insurance, Whole Life Insurance, and Estate Planning Tools. Its focus areas include Insurance and Life Insurance. Its legal entity is Ethos Technologies Inc. Its competitors include Optifino and Madison Brokerage; 1 of its 2 listed competitors has raised funding.
Company details
Ethos is established as a leading provider of life insurance solutions, specializing in no-medical-exam policies with instant underwriting. Coverage is offered for both term and whole life insurance, catering to individuals aged 20-85 across 49 U.S. states. Additionally, online estate planning tools, including wills and trusts, are provided to support customers financial planning needs. The company is focused on simplifying the insurance application process through proprietary technology, ensuring quick approvals and same-day coverage.
- Total Equity Funding$337M (USD)
in 9 rounds
- Latest Funding Round$100M (USD), Series D
Jul 2021
- InvestorsArrive
& 33 more
- Employee Count302
- Acquired byApps Associates
(Jan 2021)
Products & Services of Ethos
Ethos offers a comprehensive portfolio of products and services, including Term Life Insurance, Whole Life Insurance, and Estate Planning Tools.
Term life insurance is offered for temporary coverage needs.
Whole life insurance is provided for permanent coverage solutions.
Online estate planning tools are offered for will creation.
Funding Insights of Ethos
Ethos has successfully raised a total of $337M across 9 strategic funding rounds. The most recent funding activity was a Series D round of $100 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $337M
- Total Rounds 9
- Last Round Series D — $100M
- Investors Count 34
All 9 funding rounds of Ethos with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $100M | Series D | – | SoftBank Vision Fund | |
| May 2021 | $202M | Series D | – | General Catalyst | |
| Sep 2019 | $60M | Series C | – | Google Ventures | |
| Oct 2018 | $35M | Series B | – | Accel | |
| Oct 2018 | Debt – Conventional | – | – | ||
| Oct 2018 | $35M | Series B | – | Accel | |
| Jun 2018 | $11.5M | Series A | – | Sequoia Capital | |
| Jun 2018 | Debt – Conventional | – | – | ||
| Jun 2018 | Seed | – | – |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of Ethos
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Last known valuation $1.26B (Jan 2026). 34 investors in total: 32 institutional and 2 angel.
Investors in Ethos
Ethos has secured backing from 34 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Arrive, Accel and Rocnation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Corporate backed venture capital fund investing in multiple sectors | gv.com | Mountain View, United States | ||
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | ||
| smithfamilycircle.com | ||||
| petersonpartners.com | ||||
Venture capital investments in technology and startups. | 2016 | visionfund.com | London, United Kingdom | |
Investment and transformation services for entrepreneurs in technology and finance sectors. | generalcatalyst.com | Cambridge, United States | ||
Growth equity is provided to private internet and software companies. | gladebrookcapital.com | Greenwich, United States | ||
| goldmansachs.com | ||||
Stage-agnostic investments in tech companies are made primarily in Germany. | mk-vc.com | Munich, Germany |
Investor details for Ethos
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People of Ethos
146 people are tracked at Ethos (42 in leadership, 7 in board & advisors, 97 in team); the tracked headcount is 302.
| Name | Role | Group |
|---|---|---|
Lingke W | Founder | Leadership |
Peter Colis | Founder | Leadership |
Troy Thompson | Chief Insurance Officer | Leadership |
Lingke Wang | Co-Founder & President | Leadership |
Vipul Sharma | CTO | Leadership |
Brandt Kucharski | Chief Accounting Officer | Leadership |
Nick Fitzer | VP, Sales | Leadership |
Stelian Epure | VP, Enterprise Systems | Leadership |
Nichole Myers | Chief Underwriter | Leadership |
Ashish Bhatnagar | Head of Revenue Operations and Strategy | Leadership |
Brett Wilson | VP, Partner Operations | Leadership |
Brendan Paradis Falu | Director Of Underwriting Strategy | Leadership |
Laura Heeger | Chief Compliance Officer | Leadership |
Allyson Savage | Chief Of Staff/vp Communications | Leadership |
Ankur Mishra | Vp, Platform | Leadership |
Erin Lantz | Chief Revenue Officer | Leadership |
Kevin Chan | VP, Product, Partnerships & New Ventures | Leadership |
Chris Fioritto | VP, Insurance Products & Partnerships | Leadership |
Lorrisa May | Associate Director Of Marketing And Creative Strategy | Leadership |
Andrew Slade | Chief Of Staff, Strategy & Biz Ops | Leadership |
126 more people are available in the full profile.
Complete people profiles for Ethos
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IPO & Listings of Ethos
Ethos is a publicly listed company on the NASDAQ with ticker symbol LIFE in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date29 Jan 2026
- Listed onNASDAQ: LIFE
- Listed entityEthos Technologies Inc.
- Exchange sectorTechnology services
Timeline of Ethos
6 dated milestones of Ethos across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Ethos is founded.
- Funding First funding round.
- Exit Acquired by Apps Associates.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Series D, of $100.0M.
- IPO Lists on the stock exchange (IPO).
Competitors of Ethos
Ethos has 2 listed competitors in our database, 1 of them funded. They include Optifino and Madison Brokerage.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| optifino.com | 2022 | New York, United States | $650,000 | Life insurance products are provided through a personalized platform. | ||
| madisonbrokerage.com | 2006 | Morristown, United States | Life insurance brokerage firm |
Detailed competitors of Ethos
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Ethos
The website of Ethos (ethos.com) receives about 906.7K visits a month and ranks #57,599 among all websites worldwide, #3,638 in Finance.
- Monthly visits906.7K
▲ 76% vs previous month
- Unique visitors268.2K
per month
- Global rank#57,599
among all websites
- Category rank#3,638
Finance · Finance
- Bounce rate42%
- Pages per visit9.4
- Average visit3 min 26 sec
- DevicesDesktop 38% · Mobile 62%
Websites whose visitors overlap most with Ethos. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| trustandwill.com | 100% | 889.5K | #50,207 | View details | |
| nerdwallet.com | 96% | 22.3M | #2,677 | View details | |
| wealthenhancement.com | 75% | 100.9K | #324,398 | View details | |
| facet.com | 74% | 288.1K | #193,539 | View details | |
| edelmanfinancialengines.com | 72% | 335.6K | #202,948 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Ethos
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Top companies in Insurance Providers
3 companies that operate in the same segment as Ethos (Insurance Providers) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of a cloud-based platform for life and P&C insurance | 2015 | New York, New York, United States | USD 644 M | USD 615.2 M | 1,471 | |
Online small business insurance policies are provided. | 2016 | Palo Alto, California, United States | USD 1.12 B | 549 | ||
App-based comparison platform for financial products | 2009 | San Francisco, California, United States | USD 123.3 M | USD 836.6 M | 650 |
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Related news about Ethos
Complete news archive for Ethos
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Frequently Asked Questions about Ethos
Ethos was founded in 2006 and raised its 1st funding round 12 years after it was founded.
Ethos is headquartered in Phoenix, United States. It is registered at Phoenix, Arizona, United States.
Ethos is a funded company, having raised a total of $337M across 9 funding rounds to date.
Ethos has 302 employees.
Ethos is established as a leading provider of life insurance solutions, specializing in no-medical-exam policies with instant underwriting. Coverage is offered for both term and whole life insurance, catering to individuals aged 20-85 across 49 U.S. states. Additionally, online estate planning tools, including wills and trusts, are provided to support customers financial planning needs. The company is focused on simplifying the insurance application process through proprietary technology, ensuring quick approvals and same-day coverage.
Ethos's top competitors include Optifino and Madison Brokerage.
Ethos offers Term Life Insurance, Whole Life Insurance, and Estate Planning Tools.
Yes, Ethos is publicly traded on NASDAQ under the ticker symbol LIFE.
Ethos has 34 investors. Key investors include Arrive, Accel, Rocnation, SoftBank Vision Fund, and Apps Associates.
The valuation of Ethos is $1.26B as of Jan 2026.
Ethos operates through Ethos Technologies Inc..
Yes. Ethos was acquired by Apps Associates in January 2021.