About Ethos
Ethos is a company based in Phoenix (United States) founded in 2006 was acquired by Apps Associates in January 2021. It operates as a Commission-Based and Direct-to-Consumer (D2C). Ethos has raised $443.5 million across 9 funding rounds from investors including Apps Associates, SVB and Accel. Ethos offers products and services including Term Life Insurance, Whole Life Insurance, and Estate Planning Tools. Ethos operates in a competitive market with competitors including Optifino and Madison Brokerage, among others.
- Headquarter Phoenix, United States
- Stage Public
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Sectors
Financial Services
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Email
Locked
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Phone
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Website
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Social
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- Legal Name Ethos Technologies Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$443.5 M (USD)
in 9 rounds
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Latest Funding Round
$100 M (USD), Series D
Jul 21, 2021
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Investors
Apps Associates
& 17 more
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Employee Count
Not available
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Acquired by
Apps Associates
(Jan 19, 2021)
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IPO & Listings of Ethos
Ethos is a publicly listed company on the NASDAQ with ticker symbol LIFE in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Ethos
Ethos offers a comprehensive portfolio of products and services, including Term Life Insurance, Whole Life Insurance, and Estate Planning Tools.
Term life insurance is offered for temporary coverage needs.
Whole life insurance is provided for permanent coverage solutions.
Online estate planning tools are offered for will creation.
People of Ethos
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Software Development Team
46 people
Leadership Team
27 people
Sales and Marketing
10 people
Operations Team
10 people
Product Management Team
8 people
Senior Team
6 people
Finance and Accounting
6 people
Human Resources and Administration
5 people
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Funding Insights of Ethos
Ethos has successfully raised a total of $443.5M across 9 strategic funding rounds. The most recent funding activity was a Series D round of $100 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Ethos
Ethos has secured backing from 18 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Apps Associates, SVB and Accel.
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Investor details for Ethos
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Ethos
Investment portfolio details for Ethos
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
Financial Statements - Ethos
Detailed financials for Ethos
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
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Ethos Comparisons
Peer comparison for Ethos
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- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
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Competitors of Ethos
Ethos operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Optifino and Madison Brokerage, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Life insurance products are provided through a personalized platform.
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Life insurance brokerage firm
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Detailed competitors of Ethos
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
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- Competitive positioning
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Latest news on Ethos
Complete news archive for Ethos
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Ethos
Ethos was founded in 2006 and raised its 1st funding round 12 years after it was founded.
Ethos is headquartered in Phoenix, United States. It is registered at Phoenix, Arizona, United States.
Ethos is a funded company, having raised a total of $443.5M across 9 funding rounds to date.
Ethos is established as a leading provider of life insurance solutions, specializing in no-medical-exam policies with instant underwriting. Coverage is offered for both term and whole life insurance, catering to individuals aged 20-85 across 49 U.S. states. Additionally, online estate planning tools, including wills and trusts, are provided to support customers financial planning needs. The company is focused on simplifying the insurance application process through proprietary technology, ensuring quick approvals and same-day coverage.
Ethos's top competitors include Optifino and Madison Brokerage.
Ethos offers Term Life Insurance, Whole Life Insurance, and Estate Planning Tools.
Yes, Ethos is publicly traded on NASDAQ under the ticker symbol LIFE.
Ethos has 18 investors. Key investors include Apps Associates, SVB, Accel, Google Ventures, and Sequoia Capital.
The ticker symbol of Ethos is LIFE on NASDAQ.