About Ethos
Ethos is a company based in Phoenix (United States) founded in 2006 was acquired by Apps Associates in January 2021. It operates as a Commission-Based, and Direct-to-Consumer (D2C). Ethos has raised $443.5 million across 9 funding rounds from investors including Apps Associates, SVB and Accel. Ethos offers products and services including Term Life Insurance, Whole Life Insurance, and Estate Planning Tools. Ethos operates in a competitive market with competitors including Optifino and Madison Brokerage, among others.
- Headquarter Phoenix, United States
- Stage Public
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Sectors
Financial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Ethos Technologies Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$443.5 M (USD)
in 9 rounds
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Latest Funding Round
$100 M (USD), Series D
Jul 21, 2021
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Investors
Apps Associates
& 17 more
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Employee Count
Employee Count
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Acquired by
Apps Associates
(Jan 19, 2021)
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IPO & Listings of Ethos
Ethos is a publicly listed company on the NASDAQ with ticker symbol LIFE in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Ethos
Ethos offers a comprehensive portfolio of products and services, including Term Life Insurance, Whole Life Insurance, and Estate Planning Tools. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Term life insurance is offered for temporary coverage needs.
Whole life insurance is provided for permanent coverage solutions.
Online estate planning tools are offered for will creation.
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Software Development Team
46 people
Leadership Team
27 people
Sales and Marketing
10 people
Operations Team
10 people
Product Management Team
8 people
Senior Team
6 people
Finance and Accounting
6 people
Human Resources and Administration
5 people
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Funding Insights of Ethos
Ethos has successfully raised a total of $443.5M across 9 strategic funding rounds. The most recent funding activity was a Series D round of $100 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Series D — $100.0M
- First Round First Round
- Investors Count 17
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Series D - Ethos | Valuation | SoftBank Vision Fund | |
| May, 2021 | Amount | Series D - Ethos | Valuation | General Catalyst | |
| Sep, 2019 | Amount | Series C - Ethos | Valuation | Google Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Ethos
Ethos has secured backing from 18 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Apps Associates, SVB and Accel. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Ethos
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Ethos
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Ethos Comparisons
Competitors of Ethos
Ethos operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Optifino and Madison Brokerage, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Life insurance products are provided through a personalized platform.
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| domain | founded_year | HQ Location |
Life insurance brokerage firm
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Ethos
Frequently Asked Questions about Ethos
When was Ethos founded?
Ethos was founded in 2006 and raised its 1st funding round 12 years after it was founded.
Where is Ethos located?
Ethos is headquartered in Phoenix, United States. It is registered at Phoenix, Arizona, United States.
Is Ethos a funded company?
Ethos is a funded company, having raised a total of $443.5M across 9 funding rounds to date. The company's 1st funding round was a Series C of $60M, raised on Jun 01, 2018.
What does Ethos do?
Ethos is established as a leading provider of life insurance solutions, specializing in no-medical-exam policies with instant underwriting. Coverage is offered for both term and whole life insurance, catering to individuals aged 20-85 across 49 U.S. states. Additionally, online estate planning tools, including wills and trusts, are provided to support customers financial planning needs. The company is focused on simplifying the insurance application process through proprietary technology, ensuring quick approvals and same-day coverage.
Who are the top competitors of Ethos?
Ethos's top competitors include Optifino and Madison Brokerage.
What products or services does Ethos offer?
Ethos offers Term Life Insurance, Whole Life Insurance, and Estate Planning Tools.
Is Ethos publicly traded?
Yes, Ethos is publicly traded on NASDAQ under the ticker symbol LIFE.
Who are Ethos's investors?
Ethos has 18 investors. Key investors include Apps Associates, SVB, Accel, Google Ventures, and Sequoia Capital.
What is Ethos's ticker symbol?
The ticker symbol of Ethos is LIFE on NASDAQ.