About Eton Shirts
Eton Shirts is a Retail company based in Boras (Sweden) founded in 1928, and was acquired by EQT in December 2015. Internet first brand offering apparel wear for men. Its website etonshirts.com draws about 398 thousand monthly visits. Eton Shirts offers products and services including Shirts, Dress Shirts, Casual Shirts, Accessories, and Polo Shirts. Its focus areas include Consumer Goods, Apparel Brands, Casual Wear and Multi category. Its legal entity is ETON SHIRTS LIMITED.
Company details
Eton Shirts was established in 1928 in Boras, Sweden, as a brand focused on mens apparel. Shirts and accessories in casual and formal styles are produced and distributed within the clothing sector. Operations include sales through an online platform, company-owned stores, and partnerships with retailers. The business maintains a presence in both digital and physical retail channels across various markets.
Products & Services of Eton Shirts
Eton Shirts offers a comprehensive portfolio of products and services, including Shirts, Dress Shirts, Casual Shirts, Accessories, and Polo Shirts.
High-quality men's shirts for everyday and formal wear.
Elegant shirts designed for professional occasions.
Comfortable shirts for daily and relaxed settings.
Ties, scarves, and caps to enhance outfits.
Versatile polo shirts for sporty and casual use.
Apps and channels of Eton Shirts
its YouTube channel Eton Shirts has 4.06K subscribers and 30 videos.
Videos from Eton Shirts
The most watched videos on Eton Shirts's YouTube channel, Eton Shirts (4.06K subscribers). Click a video to play it here.
More on Eton Shirts.
Investors in Eton Shirts
Eton Shirts has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include EQT, Areco and Litorina.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
EQT is recognized as a global investment organization focused on value creation. | 1994 | eqtgroup.com | Stockholm, Sweden | |
Litorina is engaged in investing in Nordic niche market leaders. | 1998 | litorina.se | Stockholm, Sweden | |
Areco is engaged in supplying roofing materials and systems. | areco.co.uk | Walsall, United Kingdom |
Investor details for Eton Shirts
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People of Eton Shirts
32 people are tracked at Eton Shirts (9 in leadership, 23 in team).
| Name | Role | Group |
|---|---|---|
Mattias Stensson | Group CFO | Leadership |
Olof Enckell | Head Of Assortment | Leadership |
David Thörewik | CEO | Leadership |
Martin Narvelo | Sales Director Nordics | Leadership |
Emma Sävenfalk | Head Of Business Control | Leadership |
Erik Wilkinson | Chief Sales Officer | Leadership |
Anders Gustafsson | Chief Direct-to-consumer Officer | Leadership |
Robin Behnick | Sales Director Continental Europe | Leadership |
Christopher Donohue | Managing Director North & Central America | Leadership |
Sabrina Freit | Sales Associate | Team |
Charlotte Ahremark | Senior Accountant | Team |
Martina Olsson Degèrlo | Assistant Finance | Team |
Emil Lindstedt | Business Controller | Team |
Per Hansson | Sales & Finance Controller Med Fokus På BI | Team |
Cecilia Karlander | Accountant | Team |
Emilia Josefsson | Senior Accountant | Team |
Evelina Jankute - Goncalves | Department Manager | Team |
Reid Knisely | National Sales Manager | Team |
Olivia Häggqvist | DTC & Marketing Controller | Team |
Matilde Silow | Sales Associate | Team |
12 more people are available in the full profile.
Complete people profiles for Eton Shirts
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Web traffic of Eton Shirts
The website of Eton Shirts (etonshirts.com) receives about 397.6K visits a month and ranks #97,666 among all websites worldwide, #4,981 in Fashion and Apparel.
- Monthly visits397.6K
▼ 1.8% vs previous month
- Unique visitors178K
per month
- Global rank#97,666
among all websites
- Category rank#4,981
Lifestyle · Fashion and Apparel
- Bounce rate37%
- Pages per visit4.3
- Average visit1 min 40 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Eton Shirts. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
fredperry.com | fredperry.com | 100% | #45,605 | – | |
| johnhenric.com | 88% | 569.8K | #63,785 | View details | |
| brooksbrothers.com | 85% | 2.5M | #12,590 | View details | |
| barbour.com | 84% | 2.6M | #13,463 | View details | |
| hugoboss.com | 84% | 7M | #6,966 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Eton Shirts
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Related news about Eton Shirts
Complete news archive for Eton Shirts
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Frequently Asked Questions about Eton Shirts
Eton Shirts was founded in 1928.
Eton Shirts is headquartered in Boras, Sweden. It is registered at Boras, Vastra Gotaland, Sweden.
Eton Shirts was established in 1928 in Boras, Sweden, as a brand focused on mens apparel. Shirts and accessories in casual and formal styles are produced and distributed within the clothing sector. Operations include sales through an online platform, company-owned stores, and partnerships with retailers. The business maintains a presence in both digital and physical retail channels across various markets.
Eton Shirts offers Shirts, Dress Shirts, Casual Shirts, Accessories, and Polo Shirts.
Eton Shirts operates through Eton Shirts Limited.
Yes. Eton Shirts was acquired by EQT in December 2015.
The website of Eton Shirts receives about 398 thousand visits a month and ranks #97,666 among all websites worldwide.