Ettitude

Los Angeles, United States Founded: 2008 • Age: 18 yrs
Internet-first brand offering multi-category products
Annual revenue - Latest available
Total funding $2.0M 4 rounds
Employees - Tracked headcount
Investors 4 Known backers
Products - Services tracked
Competitors 7 Brand Intelligence

About Ettitude

Ettitude is a company based in Los Angeles (United States) founded in 2008 by Kat Dey and Phoebe Yu. Ettitude has raised $2 million across 4 funding rounds from investors including Climate Capital, Drumbeat Ventures and TA Ventures. Ettitude has completed 1 acquisition, including Brigadier Pipelines. Ettitude operates in a competitive market with competitors including Laserco, LUMIRA, SUNNYLIFE, The Eco Warrior and Made By Chrissey, among others.

  • Headquarter Los Angeles, United States
  • Founders Kat Dey, Phoebe Yu
  • Sectors
    Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Ettitude Holdings, Inc.
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $2 M (USD)

    in 4 rounds

  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
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People of Ettitude

Headcount 10-50
Employee Profiles 13
Board Members and Advisors 1
Employee Profiles
People
Brianna Garriott
Director Of Marketing
People
Lila Rothman
Customer Success Manager
People
Krishna Lopez
Customer Experience Associate
People
Jose Guerra
Inventory and Demand Planning Associate

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Board Members and Advisors
people
Claire Chang
Board Observer

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Funding Insights of Ettitude

Ettitude has successfully raised a total of $2M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Ettitude

Ettitude has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Climate Capital, Drumbeat Ventures and TA Ventures.

All
Venture Fund
Investor Description Founded Year Domain Location
Early stage climate-focused venture capital investments are provided.
Locked Locked Locked
Drumbeat Ventures is focused on investing in consumer brands.
Locked Locked Locked
Early-stage technology startups are supported through venture capital investments.
Locked Locked Locked
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Investor details for Ettitude

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Ettitude

Ettitude has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Brigadier Pipelines.

Investments
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Investment portfolio details for Ettitude

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Gas pipeline construction services are provided nationwide.
Locked Locked 2010 Locked
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Complete acquisition details for Ettitude

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Ettitude

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Detailed financials for Ettitude

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Ettitude Comparisons

Ettitude Primary company
Description
Internet-first brand offering multi-category products
Location
Los Angeles, United States
Founded Year
2008
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Ettitude

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  • Named peers
  • Headcount comparison
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  • Operating benchmarks

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Competitors of Ettitude

Ettitude operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Laserco, LUMIRA, SUNNYLIFE, The Eco Warrior and Made By Chrissey, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Offers online retail of tech products like audio, cables, and smart devices.
Locked Locked Locked
Offers luxury perfumes, candles, and home fragrances through online sales worldwide.
Locked Locked Locked
Sells beach, pool, and picnic essentials through online retail platform.
Locked Locked Locked
Online store offering eco-friendly alternatives for waste reduction and sustainability.
Locked Locked Locked
Operates a direct-to-consumer brand offering multi-category products.
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Detailed competitors of Ettitude

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Latest news on Ettitude

Bedding brand pops up in LA
Insideretail6 years ago
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Complete news archive for Ettitude

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Frequently Asked Questions about Ettitude

Ettitude was founded in 2008 and raised its 1st funding round 10 years after it was founded.

Ettitude is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.

Phoebe Yu is the current CEO of Ettitude. They have also founded this company.

Ettitude is a funded company, having raised a total of $2M across 4 funding rounds to date.

Ettitude is an internet-first brand offering multi-category products. The product catalog includes home textiles, fashion apparel for men women, baby products other accessories such as travel accessories, sleep, hair, etc. The products offered are made of cotton organic fibers. The company claims to donate a percentage of their profit for social causes. The company claims to offer free shipping over the purchase of a minimum amount.

Ettitude's top competitors include Laserco, LUMIRA and SUNNYLIFE.

Ettitude has made 1 acquisition, including Brigadier Pipelines.

Ettitude has 4 investors. Key investors include Climate Capital, Drumbeat Ventures, TA Ventures, and Entrepreneurs Roundtable Accelerator.

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