About Ettitude
Ettitude is a company based in Los Angeles (United States) founded in 2008 by Kat Dey and Phoebe Yu.. Ettitude has raised $2 million across 4 funding rounds from investors including Climate Capital, Drumbeat Ventures and TA Ventures. Ettitude has completed 1 acquisition, including Brigadier Pipelines. Ettitude operates in a competitive market with competitors including Laserco, LUMIRA, SUNNYLIFE, The Eco Warrior and Made By Chrissey, among others.
- Headquarter Los Angeles, United States
- Founders Kat Dey, Phoebe Yu
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Ettitude Holdings, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$2 M (USD)
in 4 rounds
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Latest Funding Round
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Investors
Climate Capital
& 3 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Funding Insights of Ettitude
Ettitude has successfully raised a total of $2M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Last Round
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First Round
First Round
(11 Jun 2018)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2021 | Amount | Seed - Ettitude | Valuation | Climate Capital |
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| Aug, 2020 | Amount | Seed - Ettitude | Valuation |
investors |
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| May, 2020 | Amount | Seed - Ettitude | Valuation | Drumbeat Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Ettitude
Ettitude has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Climate Capital, Drumbeat Ventures and TA Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early stage climate-focused venture capital investments are provided.
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Founded Year | Domain | Location | |
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Drumbeat Ventures is focused on investing in consumer brands.
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Founded Year | Domain | Location | |
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Early-stage technology startups are supported through venture capital investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Ettitude
Ettitude has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Brigadier Pipelines. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Gas pipeline construction services are provided nationwide.
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Ettitude
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Ettitude Comparisons
Competitors of Ettitude
Ettitude operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Laserco, LUMIRA, SUNNYLIFE, The Eco Warrior and Made By Chrissey, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Offers online retail of tech products like audio, cables, and smart devices.
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| domain | founded_year | HQ Location |
Offers luxury perfumes, candles, and home fragrances through online sales worldwide.
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| domain | founded_year | HQ Location |
Sells beach, pool, and picnic essentials through online retail platform.
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| domain | founded_year | HQ Location |
Online store offering eco-friendly alternatives for waste reduction and sustainability.
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand offering multi-category products.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Ettitude
When was Ettitude founded?
Ettitude was founded in 2008 and raised its 1st funding round 10 years after it was founded.
Where is Ettitude located?
Ettitude is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Who is the current CEO of Ettitude?
Phoebe Yu is the current CEO of Ettitude. They have also founded this company.
Is Ettitude a funded company?
Ettitude is a funded company, having raised a total of $2M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1.6M, raised on Jun 11, 2018.
What does Ettitude do?
Ettitude is an internet-first brand offering multi-category products. The product catalog includes home textiles, fashion apparel for men women, baby products other accessories such as travel accessories, sleep, hair, etc. The products offered are made of cotton organic fibers. The company claims to donate a percentage of their profit for social causes. The company claims to offer free shipping over the purchase of a minimum amount.
Who are the top competitors of Ettitude?
How many acquisitions has Ettitude made?
Ettitude has made 1 acquisition, including Brigadier Pipelines.
Who are Ettitude's investors?
Ettitude has 4 investors. Key investors include Climate Capital, Drumbeat Ventures, TA Ventures, and Entrepreneurs Roundtable Accelerator.
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