About ETVOS
ETVOS is a Consumer company based in Osaka (Japan) founded in 2007 by Hifumi Ogawa, and was acquired by Marubeni in January 2026. Internet first brand offering multi natural skin makeup care product. Its chief executive, as recorded, is Hifumi Ogawa. Its website etvos.com draws about 703 thousand monthly visits. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Natural. Its competitors include Waphyto, ILEM JAPAN and SuiSavon.
Company details
ETVOS was established in 2007 in Osaka, Japan, by Hifumi Ogawa as founder and CEO. Operations focus on the beauty sector through an internet-first approach, where multi-natural skin and makeup care products are provided to customers. The company maintains a presence in the cosmetics industry, emphasizing direct-to-consumer sales via its domain etvos.com, with headquarters based in Japan.
Apps and channels of ETVOS
its YouTube channel ETVOS（エトヴォス）公式ブランド チャンネル has 11.8K subscribers and 30 videos.
Videos from ETVOS
The most watched videos on ETVOS's YouTube channel, ETVOS（エトヴォス）公式ブランド チャンネル (11.8K subscribers). Click a video to play it here.
More on ETVOS（エトヴォス）公式ブランド チャンネル.
Funding Insights of ETVOS
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of ETVOS with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2020 | Private Equity Round | β | L Catterton | β |
2 investors in total: 2 institutional.
Investors in ETVOS
ETVOS has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Marubeni and L Catterton.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
L Catterton is recognized as a leading consumer-focused private equity group. | lcatterton.com | Greenwich, United States | ||
Integrated trading and investment services are provided across diverse industries. | 1858 | marubeni.com | Tokyo, Japan |
Investor details for ETVOS
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of ETVOS
1 people are tracked at ETVOS (1 in leadership).
| Name | Role | Group |
|---|---|---|
Hifumi Ogawa | Founder & CEO | Leadership |
Complete people profiles for ETVOS
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of ETVOS
3 dated milestones of ETVOS across 19 years, from founding to its latest funding, stage changes and deals.
- Founded ETVOS is founded.
- Funding First funding round.
- Exit Acquired by Marubeni.
Competitors of ETVOS
ETVOS has 3 listed competitors in our database. They include Waphyto, ILEM JAPAN and SuiSavon.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| waphyto.com | 2020 | Toyohashi, Japan | Runs a direct-to-consumer brand offering multi-category organic beauty products. | |||
| ilemjapan.com | 2021 | Chiba, Japan | 7 | Provides a wide range of beauty and personal care products. | ||
| suisavon.jp | 2016 | Naha, Japan | Offers a platform for high-quality skincare products to consumers. |
Detailed competitors of ETVOS
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of ETVOS
The website of ETVOS (etvos.com) receives about 702.6K visits a month and ranks #72,023 among all websites worldwide, #3,570 in Beauty and Cosmetics.
- Monthly visits702.6K
▲ 3.9% vs previous month
- Unique visitors324.9K
per month
- Global rank#72,023
among all websites
- Category rank#3,570
Lifestyle · Beauty and Cosmetics
- Bounce rate57%
- Pages per visit3.3
- Average visit2 min 14 sec
- DevicesDesktop 6% Β· Mobile 94%
Websites whose visitors overlap most with ETVOS. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cosme.net | 100% | 680.7K | #1,579 | View details | |
bareminerals.jp | bareminerals.jp | 89% | #12,532,872 | β | |
onlyminerals.jp | onlyminerals.jp | 80% | #800,881 | β | |
vintorte.com | vintorte.com | 75% | #884,711 | β | |
tvert.jp | tvert.jp | 70% | #181,677 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for ETVOS
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about ETVOS
ETVOS was founded in 2007 and raised its 1st funding round 13 years after it was founded.
ETVOS is headquartered in Osaka, Japan. It is registered at Osaka, Osaka Prefecture, Japan.
Hifumi Ogawa is the CEO of ETVOS, as recorded in our data. They have also founded this company.
ETVOS was established in 2007 in Osaka, Japan, by Hifumi Ogawa as founder and CEO. Operations focus on the beauty sector through an internet-first approach, where multi-natural skin and makeup care products are provided to customers. The company maintains a presence in the cosmetics industry, emphasizing direct-to-consumer sales via its domain etvos.com, with headquarters based in Japan.
ETVOS's top competitors include Waphyto, ILEM JAPAN and SuiSavon.
ETVOS has 2 investors. Key investors include Marubeni, and L Catterton.
Yes. ETVOS was acquired by Marubeni in January 2026.
The website of ETVOS receives about 703 thousand visits a month and ranks #72,023 among all websites worldwide.