Euro Auctions

Dromore, United Kingdom Founded: 1998 • Age: 28 yrs Acquired By Ritchie Bros
Heavy machinery is auctioned via an online B2B marketplace.

About Euro Auctions

Euro Auctions is a company based in Dromore (United Kingdom) founded in 1998 by Derek Keys was acquired by Ritchie Bros in August 2021. Euro Auctions has completed 2 acquisitions, including Michener Allen Auctioneer and North Toronto Auction. Euro Auctions operates in a competitive market with competitors including GoIndustry Dove Bid, Apex Auctions, AssetTradex and Construction Trader, among others.

  • Headquarter Dromore, United Kingdom
  • Founders Derek Keys
  • Sectors
    Real Estate & Construction
    Industrial Goods & Manufacturing Retail
  • Website category Heavy Industry and Engineering · Agriculture
  • Email
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  • Phone
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  • Website euroauctions.com/en
  • Social LinkedIn X Facebook Instagram YouTube
  • Acquired by Ritchie Bros (Aug 2021)
  • Legal Name Euro Auctions (Uk) Ltd
  • Date of Incorporation 14 Aug, 2019
  • Jurisdiction OMAGH, COUNTY TYRONE, UNITED KINGDOM
Key Metrics

Apps and channels of Euro Auctions

its YouTube channel Euro Auctions has 1.43K subscribers and 30 videos.

Euro Auctions
YouTube 1.43K subscribers 30 videos Education
Open channel

Videos from Euro Auctions

The most watched videos on Euro Auctions's YouTube channel, Euro Auctions (1.43K subscribers). Click a video to play it here.

Euro Auctions | Abu Dhabi | 8th & 9th September 2025
570.7K views
Euro Auctions | Abu Dhabi | 23rd & 24th June 2025
518.1K views
Euro Auctions | Abu Dhabi | 7th April 2025
354.4K views
Euro Auctions | Abu Dhabi | 24th June 2024
295K views

More on Euro Auctions.

Investors in Euro Auctions

Euro Auctions has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Ritchie Bros.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Heavy machinery is auctioned via an online marketplace platform.
1958rbauction.comValley Falls, United States
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Investor details for Euro Auctions

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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  • Round participation
  • Investor portfolios
  • Co-investor network

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People of Euro Auctions

6 people are tracked at Euro Auctions (2 in leadership, 4 in team).

NameRoleGroup
Derek Keys
FounderLeadership
Allan Kelly
Head of Global MarketingLeadership
Hannah Richards
Marketing & Design ExecutiveTeam
Alix Paul
Marketing & Design CoordinatorTeam
Rachael Colton
Global Digital Marketing ConsultantTeam
Caoimhe Teague
Marketing and Design AssistantTeam
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Complete people profiles for Euro Auctions

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  • Team structure
  • Board tenure
  • Professional contacts

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Investments & Acquisitions by Euro Auctions

Euro Auctions has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Michener Allen Auctioneer and North Toronto Auction.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Vehicle auction event services are provided in Canada.
northtorontoauction.comInnisfil, Canada2002May 2025β€’β€’β€’β€’
Online and live auctions for industrial equipment, vehicles, and surplus goods.
maauctions.comEdmonton, Canada1971Oct 2023β€’β€’β€’β€’
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Complete acquisition details for Euro Auctions

Acquired stakes, deal sources and the complete acquisition history require an active premium plan.

  • Acquired stakes
  • Deal sources
  • Complete history
  • Exports

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Timeline of Euro Auctions

4 dated milestones of Euro Auctions across 27 years, from founding to its latest funding, stage changes and deals.

  1. Founded Euro Auctions is founded.
  2. Exit Acquired by Ritchie Bros.
  3. Acquisition Acquires Michener Allen Auctioneer.
  4. Acquisition Acquires North Toronto Auction.

Competitors of Euro Auctions

Euro Auctions operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as GoIndustry Dove Bid, Apex Auctions, AssetTradex and Construction Trader, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
go-dove.com1999Southampton, United Kingdom––
Assets and inventories are appraised via an online auction platform.
apexauctions.co.uk2002Brighton, United Kingdom––
Global online marketplace for buying and selling surplus industrial equipment.
assettradex.co.uk2003London, United Kingdom––
Hosts a digital marketplace for buying and selling construction and heavy equipment.
constructiontrader.com2015Gillingham, United Kingdom––
Buys and sells construction machinery with nationwide quotes and collections.
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Detailed competitors of Euro Auctions

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
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Web traffic of Euro Auctions

The website of Euro Auctions (euroauctions.com) receives about 162.2K visits a month and ranks #179,251 among all websites worldwide, #1,631 in Agriculture.

  • Monthly visits
    162.2K

    ▲ 7.5% vs previous month

  • Unique visitors
    44.3K

    per month

  • Global rank
    #179,251

    among all websites

  • Category rank
    #1,631

    Heavy Industry and Engineering · Agriculture

Similar websites

Websites whose visitors overlap most with Euro Auctions. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
euroauctionslive.com
euroauctionslive.com
100%
–#597,564–
malcolmharrison.co.uk
malcolmharrison.co.uk
84%
–#1,201,507–
eu.ironplanet.com
eu.ironplanet.com
75%
–––
machinerytrader.co.uk
machinerytrader.co.uk
75%
–#302,753–
resaleweekly.com
72%
––View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 17 similar websites and full traffic analytics for Euro Auctions

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 17 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Euro Auctions

Premium access

Complete news archive for Euro Auctions

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Euro Auctions

10 companies that operate in the same segment as Euro Auctions (Construction & Building Tech), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Multi-category products are supplied via a B2B marketplace platform.
2015Singapore, SingaporeUSD 470.85 MUSD 642.28 M1,331
SaaS project management software is provided for construction professionals.
2003Carpinteria, California, United StatesUSD 405.2 MUSD 1.32 B4,200
Cloud-based positioning solutions are offered for industrial sectors.
1978Sunnyvale, California, United States–USD 3.59 B12,100
Digital procurement and supply solutions for construction materials are facilitated.
2016Thane, Maharashtra, IndiaUSD 763.1 MUSD 1.43 B1,710
Provider of cloud and AI-based virtual tour solutions for construction professionals
2011Sunnyvale, California, United StatesUSD 163.18 M––
Hover is recognized for providing construction and renovation software solutions.
2011San Francisco, California, United StatesUSD 142.3 M––
Cloud-based CRM and project management software for contractors is provided.
2011American Fork, Utah, United StatesUSD 383 M––
Cloud-based AR-enabled photo collaboration for field services is provided.
2015Lincoln, Nebraska, United StatesUSD 36.25 M––
AI and app-based smart windows are provided for buildings.
2007Milpitas, California, United StatesUSD 3.71 B––
Provider of management solutions for the construction sector
1963Munchen, Bayern, Germany–USD 1.4 B–
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Frequently Asked Questions about Euro Auctions

Euro Auctions was founded in 1998.

Euro Auctions is headquartered in Dromore, United Kingdom. It is registered at Dromore, Northern Ireland, United Kingdom.

Euro Auctions was founded in 1998 in Dromore, United Kingdom, by Derek Keys. An online B2B platform is operated for auctioning heavy machinery, including excavators, drilling rigs, dozers, dumpers, tractors, loaders, telescopic handlers, and forklifts. The marketplace facilitates transactions in the construction and industrial equipment sector, serving buyers and sellers across Europe and beyond.

Euro Auctions's top competitors include GoIndustry Dove Bid, Apex Auctions and AssetTradex.

Euro Auctions has made 2 acquisitions, including Michener Allen Auctioneer, and North Toronto Auction.

Euro Auctions has 1 investor. Key investors include Ritchie Bros.

Euro Auctions operates through Euro Auctions (Uk) Ltd.

Yes. Euro Auctions was acquired by Ritchie Bros in August 2021.

The website of Euro Auctions receives about 162 thousand visits a month and ranks #179,251 among all websites worldwide.

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