About Euro Auctions
Euro Auctions is a company based in Dromore (United Kingdom) founded in 1998 by Derek Keys was acquired by Ritchie Bros in August 2021. Euro Auctions has completed 2 acquisitions, including Michener Allen Auctioneer and North Toronto Auction. Euro Auctions operates in a competitive market with competitors including GoIndustry Dove Bid, Apex Auctions, AssetTradex and Construction Trader, among others.
- Headquarter Dromore, United Kingdom
- Founders Derek Keys
- SectorsReal Estate & ConstructionIndustrial Goods & Manufacturing Retail
- Website category Heavy Industry and Engineering · Agriculture
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website euroauctions.com/en
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Ritchie Bros (Aug 2021)
- Legal Name Euro Auctions (Uk) Ltd
- Date of Incorporation 14 Aug, 2019
- Jurisdiction OMAGH, COUNTY TYRONE, UNITED KINGDOM
- Investors
- Investments & AcquisitionsMichener Allen Auctioneer
& 1 more
- Acquired byRitchie Bros
(Aug 2021)
Apps and channels of Euro Auctions
its YouTube channel Euro Auctions has 1.43K subscribers and 30 videos.
Videos from Euro Auctions
The most watched videos on Euro Auctions's YouTube channel, Euro Auctions (1.43K subscribers). Click a video to play it here.
More on Euro Auctions.
Investors in Euro Auctions
Euro Auctions has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Ritchie Bros.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Heavy machinery is auctioned via an online marketplace platform. | 1958 | rbauction.com | Valley Falls, United States |
Investor details for Euro Auctions
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People of Euro Auctions
6 people are tracked at Euro Auctions (2 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Derek Keys | Founder | Leadership |
Allan Kelly | Head of Global Marketing | Leadership |
Hannah Richards | Marketing & Design Executive | Team |
Alix Paul | Marketing & Design Coordinator | Team |
Rachael Colton | Global Digital Marketing Consultant | Team |
Caoimhe Teague | Marketing and Design Assistant | Team |
Complete people profiles for Euro Auctions
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- Professional contacts
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Investments & Acquisitions by Euro Auctions
Euro Auctions has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Michener Allen Auctioneer and North Toronto Auction.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Vehicle auction event services are provided in Canada. | northtorontoauction.com | Innisfil, Canada | 2002 | May 2025 | β’β’β’β’ | |
Online and live auctions for industrial equipment, vehicles, and surplus goods. | maauctions.com | Edmonton, Canada | 1971 | Oct 2023 | β’β’β’β’ |
Complete acquisition details for Euro Auctions
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Euro Auctions
4 dated milestones of Euro Auctions across 27 years, from founding to its latest funding, stage changes and deals.
- Founded Euro Auctions is founded.
- Exit Acquired by Ritchie Bros.
- Acquisition Acquires Michener Allen Auctioneer.
- Acquisition Acquires North Toronto Auction.
Competitors of Euro Auctions
Euro Auctions operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as GoIndustry Dove Bid, Apex Auctions, AssetTradex and Construction Trader, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| go-dove.com | 1999 | Southampton, United Kingdom | – | – | Assets and inventories are appraised via an online auction platform. | |
| apexauctions.co.uk | 2002 | Brighton, United Kingdom | – | – | Global online marketplace for buying and selling surplus industrial equipment. | |
| assettradex.co.uk | 2003 | London, United Kingdom | – | – | Hosts a digital marketplace for buying and selling construction and heavy equipment. | |
| constructiontrader.com | 2015 | Gillingham, United Kingdom | – | – | Buys and sells construction machinery with nationwide quotes and collections. |
Detailed competitors of Euro Auctions
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Euro Auctions
The website of Euro Auctions (euroauctions.com) receives about 162.2K visits a month and ranks #179,251 among all websites worldwide, #1,631 in Agriculture.
- Monthly visits162.2K
▲ 7.5% vs previous month
- Unique visitors44.3K
per month
- Global rank#179,251
among all websites
- Category rank#1,631
Heavy Industry and Engineering · Agriculture
- Bounce rate43%
- Pages per visit7.9
- Average visit3 min 08 sec
- DevicesDesktop 26% Β· Mobile 74%
Websites whose visitors overlap most with Euro Auctions. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
euroauctionslive.com | euroauctionslive.com | 100% | – | #597,564 | β |
malcolmharrison.co.uk | malcolmharrison.co.uk | 84% | – | #1,201,507 | β |
eu.ironplanet.com | eu.ironplanet.com | 75% | – | – | β |
machinerytrader.co.uk | machinerytrader.co.uk | 75% | – | #302,753 | β |
| resaleweekly.com | 72% | – | – | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 17 similar websites and full traffic analytics for Euro Auctions
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Euro Auctions
Complete news archive for Euro Auctions
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Euro Auctions
10 companies that operate in the same segment as Euro Auctions (Construction & Building Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category products are supplied via a B2B marketplace platform. | 2015 | Singapore, Singapore | USD 470.85 M | USD 642.28 M | 1,331 | |
SaaS project management software is provided for construction professionals. | 2003 | Carpinteria, California, United States | USD 405.2 M | USD 1.32 B | 4,200 | |
Cloud-based positioning solutions are offered for industrial sectors. | 1978 | Sunnyvale, California, United States | – | USD 3.59 B | 12,100 | |
Digital procurement and supply solutions for construction materials are facilitated. | 2016 | Thane, Maharashtra, India | USD 763.1 M | USD 1.43 B | 1,710 | |
Provider of cloud and AI-based virtual tour solutions for construction professionals | 2011 | Sunnyvale, California, United States | USD 163.18 M | – | – | |
Hover is recognized for providing construction and renovation software solutions. | 2011 | San Francisco, California, United States | USD 142.3 M | – | – | |
Cloud-based CRM and project management software for contractors is provided. | 2011 | American Fork, Utah, United States | USD 383 M | – | – | |
Cloud-based AR-enabled photo collaboration for field services is provided. | 2015 | Lincoln, Nebraska, United States | USD 36.25 M | – | – | |
AI and app-based smart windows are provided for buildings. | 2007 | Milpitas, California, United States | USD 3.71 B | – | – | |
Provider of management solutions for the construction sector | 1963 | Munchen, Bayern, Germany | – | USD 1.4 B | – |
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Frequently Asked Questions about Euro Auctions
Euro Auctions was founded in 1998.
Euro Auctions is headquartered in Dromore, United Kingdom. It is registered at Dromore, Northern Ireland, United Kingdom.
Euro Auctions was founded in 1998 in Dromore, United Kingdom, by Derek Keys. An online B2B platform is operated for auctioning heavy machinery, including excavators, drilling rigs, dozers, dumpers, tractors, loaders, telescopic handlers, and forklifts. The marketplace facilitates transactions in the construction and industrial equipment sector, serving buyers and sellers across Europe and beyond.
Euro Auctions's top competitors include GoIndustry Dove Bid, Apex Auctions and AssetTradex.
Euro Auctions has made 2 acquisitions, including Michener Allen Auctioneer, and North Toronto Auction.
Euro Auctions has 1 investor. Key investors include Ritchie Bros.
Euro Auctions operates through Euro Auctions (Uk) Ltd.
Yes. Euro Auctions was acquired by Ritchie Bros in August 2021.
The website of Euro Auctions receives about 162 thousand visits a month and ranks #179,251 among all websites worldwide.

