About Exito
Exito is a Retail company based in Bogota (Colombia) founded in 1949, and was acquired by Calleja Group in January 2024. Multi-category products are offered online by Exito retailer. The company has 1 employees. Its chief executive, as recorded, is Carlos Moreno. Its website exito.com draws about 9.6 million monthly visits. Exito offers products and services including Online Shopping Platform, Delivery Service, and In-store Pickup. Its focus areas include Horizontal E-Commerce and Retailer. Its competitors include Homecenter, Seeri and Personal Marketing.
Company details
Exito was founded in 1949 and is headquartered in Bogota, Colombia. Operations are conducted as an online retailer in the e-commerce sector, where a diverse catalog is maintained. Products such as clothing, home appliances, mobile accessories, baby items, toys, electrical goods, and home decor are provided to customers across multiple categories. The platform supports retail services focused on accessibility and variety in the Colombian market.
- Headquarters Bogota, Colombia
- Employees 1
- Stage Acquired
- SectorsRetail
- Phone•••• ••••
- Website exito.com
- Social X Facebook Instagram
- Acquired by Groupe Casino (Jun 2010)
- Legal Name Exito
- InvestorsCasino Group
& 1 more
- Employee Count1
- Acquired by
Products & Services of Exito
Exito offers a comprehensive portfolio of products and services, including Online Shopping Platform, Delivery Service, and In-store Pickup.
Platform for buying electronics, groceries, and fashion with delivery options.
Service for home delivery of purchased products across Colombia.
Option for customers to pick up orders at physical stores.
Investors in Exito
Exito has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Casino Group and Calleja Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Casino Group is engaged in convenience retailing and e-commerce in France. | 1898 | groupe-casino.fr | France | |
Calleja Group is engaged in transport and waste management services. | callejagroup.com.au | Altona North, Australia |
Investor details for Exito
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People of Exito
2 people are tracked at Exito (2 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Carlos Moreno | CEO | Leadership |
Carlos Mario Giraldo Moreno | CEO | Leadership |
Complete people profiles for Exito
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Timeline of Exito
3 dated milestones of Exito across 75 years, from founding to its latest funding, stage changes and deals.
- Founded Exito is founded.
- Exit Acquired by Groupe Casino.
- Exit Acquired by Calleja Group.
Competitors of Exito
Exito has 3 listed competitors in our database. They include Homecenter, Seeri and Personal Marketing.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| homecenter.com.co | 1993 | Bogota, Colombia | ||||
| seeri.co | 2020 | Bogota, Colombia | Multicategory products are sold via an online retail platform. | |||
| marketingpersonal.com | 1999 | Medellin, Colombia | Provides retail products through online catalogs and payment platforms. |
Detailed competitors of Exito
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Web traffic of Exito
The website of Exito (exito.com) receives about 9.6M visits a month.
- Monthly visits9.6M
▼ 19.9% vs previous month
Websites whose visitors overlap most with Exito. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
falabella.com.co | falabella.com.co | 100% | #3,885 | – | |
| homecenter.com.co | 93% | #3,914 | View details | ||
| carulla.com | 84% | 626.7K | #85,927 | View details | |
alkosto.com | alkosto.com | 82% | #6,127 | – | |
mercadolibre.com.co | mercadolibre.com.co | 74% | #586 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Exito
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Related news about Exito
Complete news archive for Exito
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Frequently Asked Questions about Exito
Exito was founded in 1949.
Exito is headquartered in Bogota, Colombia. It is registered at Bogota, Bogota, Colombia.
Carlos Moreno is the CEO of Exito, as recorded in our data.
Exito has 1 employees.
Exito was founded in 1949 and is headquartered in Bogota, Colombia. Operations are conducted as an online retailer in the e-commerce sector, where a diverse catalog is maintained. Products such as clothing, home appliances, mobile accessories, baby items, toys, electrical goods, and home decor are provided to customers across multiple categories. The platform supports retail services focused on accessibility and variety in the Colombian market.
Exito's top competitors include Seeri, Homecenter and Personal Marketing.
Exito offers Online Shopping Platform, Delivery Service, and In-store Pickup.
Exito has 2 investors. Key investors include Casino Group, and Calleja Group.
Exito operates through Exito.
Yes. Exito was acquired by Groupe Casino in June 2010.
The website of Exito receives about 9.6 million visits a month.

