About Experience Co
Experience Co is a company based in Wollongong (Australia) founded in 1999. It operates as a Direct-to-Consumer (D2C). Experience Co has completed 2 acquisitions, including GBR Helicopters and Trees Adventure. Experience Co offers products and services including Skydiving, Island Day Trips, Reef Tours, Rainforest Tours, and Multi-Day Experiences.
- Headquarter Wollongong, Australia
- Stage Public
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Sectors
Travel & Hospitality
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Experience Co Limited
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Annual Revenue
$88.75 M (USD)5.73as on Jun 30, 2025
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Net Profit
$-644.24 K (USD)-1273.24as on Jun 30, 2025
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EBITDA
$10.95 M (USD)47.75as on Jun 30, 2025
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Latest Funding Round
$191.62 K (USD), Grant
Mar 12, 2010
- Investors
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Employee Count
Employee Count
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Investments & Acquisitions
GBR Helicopters
& 1 more
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IPO & Listings of Experience Co
Experience Co is a publicly listed company on the ASX with ticker symbol EXP in Australia, operating in the Consumer services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Experience Co
Experience Co offers a comprehensive portfolio of products and services, including Skydiving, Island Day Trips, Reef Tours, Rainforest Tours, and Multi-Day Experiences. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tandem skydiving is offered for thrilling freefall experiences.
Day trips to tropical islands are provided for relaxation.
Tours to Great Barrier Reef are organized for exploration.
Guided rainforest tours are conducted in Daintree National Park.
Eco-friendly multi-day adventures are arranged in beautiful landscapes.
High rope courses and ziplining are offered for families.
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Funding Insights of Experience Co
- Total Funding Total Funding
- Total Rounds 1
- Last Round Grant — $191,615
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First Round
First Round
(12 Mar 2010)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2010 | Amount | Grant - Experience Co | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Experience Co
Experience Co has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include AmeriCorps. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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AmeriCorps is operated as a government organization facilitating community service.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Experience Co
Experience Co has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include GBR Helicopters and Trees Adventure. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Adventure trips are operated in Australian locations since 2010.
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2010 | ||||
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Helicopter services are provided in Australia since 1996.
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1996 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Experience Co
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Experience Co Comparisons
Competitors of Experience Co
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Experience Co
Frequently Asked Questions about Experience Co
When was Experience Co founded?
Experience Co was founded in 1999 and raised its 1st funding round 11 years after it was founded.
Where is Experience Co located?
Experience Co is headquartered in Wollongong, Australia. It is registered at Wollongong, New South Wales, Australia.
Who is the current CEO of Experience Co?
John O'Sullivan is the current CEO of Experience Co.
What is the annual revenue of Experience Co?
Annual revenue of Experience Co is $88.75M as on Jun 30, 2025.
What does Experience Co do?
Experience Co is engaged in offering a variety of adventure tourism experiences across Australia and New Zealand. Activities such as skydiving, island day trips, reef tours, rainforest tours, multi-day eco-friendly adventures, and tree ropes with ziplining are provided. Operations are conducted in breathtaking locations including Queensland, South Australia, New South Wales, Victoria, Northern Territory, Tasmania, Western Australia, Australian Capital Territory, and New Zealand. The company is focused on delivering unforgettable experiences in diverse natural environments.
What products or services does Experience Co offer?
Experience Co offers Skydiving, Island Day Trips, Reef Tours, Rainforest Tours, and 2 more products and services.
Is Experience Co publicly traded?
Yes, Experience Co is publicly traded on ASX under the ticker symbol EXP.
How many acquisitions has Experience Co made?
Experience Co has made 2 acquisitions, including GBR Helicopters, and Trees Adventure.
Who are Experience Co's investors?
Experience Co has 1 investor. Key investors include AmeriCorps.
What is Experience Co's ticker symbol?
The ticker symbol of Experience Co is EXP on ASX.