Experience Co

Wollongong, Australia Founded: 1999 • Age: 27 yrs
Experience Co is recognized for providing adventure tourism experiences.

About Experience Co

Experience Co is a company based in Wollongong (Australia) founded in 1999. It operates as a Direct-to-Consumer (D2C). Experience Co has completed 2 acquisitions, including GBR Helicopters and Trees Adventure. Experience Co offers products and services including Skydiving, Island Day Trips, Reef Tours, Rainforest Tours, and Multi-Day Experiences.

  • Headquarter Wollongong, Australia
  • Stage Public
  • Sectors
    Travel & Hospitality
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Experience Co Limited
Operational Areas
Travel & Hospitality → Travel Agencies, Operators & Services
Key Metrics
  • Annual Revenue
    $88.75 M (USD)
    5.73
    as on Jun 30, 2025
  • Net Profit
    $-644.24 K (USD)
    -1273.24
    as on Jun 30, 2025
  • EBITDA
    $10.95 M (USD)
    47.75
    as on Jun 30, 2025
  • Latest Funding Round
    $191.62 K (USD), Grant

    Mar 12, 2010

  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
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IPO & Listings of Experience Co

Experience Co is a publicly listed company on the ASX with ticker symbol EXP in Australia, operating in the Consumer services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: ASX · Ticker: EXP . Sector: Consumer services · Australia

Products & Services of Experience Co

Experience Co offers a comprehensive portfolio of products and services, including Skydiving, Island Day Trips, Reef Tours, Rainforest Tours, and Multi-Day Experiences. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Tandem skydiving is offered for thrilling freefall experiences.

Day trips to tropical islands are provided for relaxation.

Tours to Great Barrier Reef are organized for exploration.

Guided rainforest tours are conducted in Daintree National Park.

Eco-friendly multi-day adventures are arranged in beautiful landscapes.

High rope courses and ziplining are offered for families.

People of Experience Co
Headcount 500-1000
Employee Profiles 14
Employee Profiles
People
Haylee Mander
Executive Assistant
People
Lachlan Crocker
Marine Operations Manager
People
Andrew Graham
Marine Operations Supervisor
People
Jacqueline Sjogren
Event Coordinator - M.i.c.e

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Funding Insights of Experience Co

  • Total Funding
  • Total Rounds 1
  • Last Round Grant — $191,615
  • First Round

    (12 Mar 2010)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2010 Amount Grant - Experience Co Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Experience Co

Experience Co has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include AmeriCorps. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
AmeriCorps is operated as a government organization facilitating community service.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Experience Co

Experience Co has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include GBR Helicopters and Trees Adventure. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Adventure trips are operated in Australian locations since 2010.
2010
Helicopter services are provided in Australia since 1996.
1996
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Experience Co

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Experience Co Comparisons

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Competitors of Experience Co

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about Experience Co

When was Experience Co founded?

Experience Co was founded in 1999 and raised its 1st funding round 11 years after it was founded.

Where is Experience Co located?

Experience Co is headquartered in Wollongong, Australia. It is registered at Wollongong, New South Wales, Australia.

Who is the current CEO of Experience Co?

John O'Sullivan is the current CEO of Experience Co.

What is the annual revenue of Experience Co?

Annual revenue of Experience Co is $88.75M as on Jun 30, 2025.

What does Experience Co do?

Experience Co is engaged in offering a variety of adventure tourism experiences across Australia and New Zealand. Activities such as skydiving, island day trips, reef tours, rainforest tours, multi-day eco-friendly adventures, and tree ropes with ziplining are provided. Operations are conducted in breathtaking locations including Queensland, South Australia, New South Wales, Victoria, Northern Territory, Tasmania, Western Australia, Australian Capital Territory, and New Zealand. The company is focused on delivering unforgettable experiences in diverse natural environments.

What products or services does Experience Co offer?

Experience Co offers Skydiving, Island Day Trips, Reef Tours, Rainforest Tours, and 2 more products and services.

Is Experience Co publicly traded?

Yes, Experience Co is publicly traded on ASX under the ticker symbol EXP.

How many acquisitions has Experience Co made?

Experience Co has made 2 acquisitions, including GBR Helicopters, and Trees Adventure.

Who are Experience Co's investors?

Experience Co has 1 investor. Key investors include AmeriCorps.

What is Experience Co's ticker symbol?

The ticker symbol of Experience Co is EXP on ASX.

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