About Eyeko
Eyeko is a company based in London (United Kingdom) founded in 1999 was acquired by THG in May 2018.. Eyeko offers products and services including Mascara, Eyeliner, and Brow Gel. Eyeko operates in a competitive market with competitors including Collection Cosmetics, MyWayBeauty, West Barn Co, Jecca Blac and BBB London, among others.
- Headquarter London, United Kingdom
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name M Beauty Ltd
- Date of Incorporation 19 Jun, 2006
- Jurisdiction ALTRINCHAM, UNITED KINGDOM
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Products & Services of Eyeko
Eyeko offers a comprehensive portfolio of products and services, including Mascara, Eyeliner, and Brow Gel. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Product for enhancing and lengthening eyelashes
Tool for defining and shaping eye lines
Gel for volumizing and grooming eyebrows
Funding Insights of Eyeko
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Eyeko
Eyeko has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include THG. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Digital consumer brands are acquired and enabled by technology platform.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Eyeko
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Eyeko
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Eyeko Comparisons
Competitors of Eyeko
Eyeko operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Collection Cosmetics, MyWayBeauty, West Barn Co, Jecca Blac and BBB London, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Provides a direct-to-consumer brand of natural cosmetic products.
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Internet first brand offering organic makeup products for the eyes
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand offering color cosmetics for eyes.
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| domain | founded_year | HQ Location |
Sells vegan, cruelty-free makeup products and tutorials for diverse users online.
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Provides brow shaping products and salon services through online and physical locations.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Eyeko
When was Eyeko founded?
Eyeko was founded in 1999.
Where is Eyeko located?
Eyeko is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
What does Eyeko do?
Eyeko was founded in 1999 in London, United Kingdom, within the cosmetics sector. Focus is placed on eye-related products, including mascara, eyebrow items, eyeliner, and eyeshadows. Mascaras with zero-waste squeeze tubes and waterproof features are emphasized. Distribution occurs online via the company website and retailers, alongside physical stores in the US and UK. Operations remain centered on eye enhancement solutions.
Who are the top competitors of Eyeko?
Eyeko's top competitors include MyWayBeauty, Collection Cosmetics and West Barn Co.
What products or services does Eyeko offer?
Eyeko offers Mascara, Eyeliner, and Brow Gel.
Who are Eyeko's investors?
Eyeko has 1 investor. Key investors include THG.