F1 Arcade

London, United Kingdom Founded: 2021 • Age: 5 yrs
Formula 1-themed entertainment venues with racing simulators are operated.

About F1 Arcade

F1 Arcade is a company based in London (United Kingdom) founded in 2021 by Oliver Raison and Adam Miles Breeden. F1 Arcade has raised $167.73 million across 2 funding rounds from investors including OakNorth Bank, Permira and Formula 1. F1 Arcade offers products and services including Racing Simulators, Food and Drinks Menu, Gift Cards, and Watch Parties. F1 Arcade operates in a competitive market with competitors including Tonkotsu, Gordon Ramsay Restaurants, Casual Dining Group, Vagabond Wines and Market Halls, among others.

  • Headquarter London, United Kingdom
  • Founders Oliver Raison, Adam Miles Breeden
  • Sectors
    Consumer
  • Website category Sports · Soccer
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website f1arcade.com/us
  • Social LinkedIn X Facebook Instagram YouTube
  • Legal Name Kindred Concepts Limited
  • Date of Incorporation 16 Aug, 2020
  • Jurisdiction LONDON, GREATER LONDON, ENGLAND
Operational Areas
Key Metrics
  • Total Equity Funding
    $167.73M (USD)

    in 2 rounds

  • Latest Funding Round
    $130M (USD), Series D

    Jul 2024

  • Investors

Products & Services of F1 Arcade

F1 Arcade offers a comprehensive portfolio of products and services, including Racing Simulators, Food and Drinks Menu, Gift Cards, and Watch Parties.

Racing Simulators
Gaming Platform

Full-motion simulators for realistic F1 racing experiences

Food and Drinks Menu
Hospitality

Varied global dishes and beverages for venue visitors

Gift Cards
Merchandise

Options for experiences and products as gifts

Watch Parties
Event Services

Live Grand Prix viewings with entertainment

Apps and channels of F1 Arcade

its YouTube channel F1 Arcade has 1.12K subscribers and 15 videos.

F1 Arcade
YouTube 1.12K subscribers 15 videos Howto & Style
Open channel

Videos from F1 Arcade

The most watched videos on F1 Arcade's YouTube channel, F1 Arcade (1.12K subscribers). Click a video to play it here.

F1 Arcade | Formula 1 Racing Simulator Concept
483.9K views
PHILLY ARE YOU READY? F1 Arcade Opens May 29
67.7K views
Welcome to F1 Arcade St Paul's | London's Best F1 Racing Simulators
30.1K views
F1 Arcade Birmingham | Venue Tour
14.5K views

More on F1 Arcade.

Funding Insights of F1 Arcade

F1 Arcade has successfully raised a total of $167.73M across 2 strategic funding rounds. The most recent funding activity was a Series D round of $130 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $167.73M
  • Total Rounds 2
  • Last Round Series D β€” $130M
  • First Round $37.73M

    (Jun 2023)

  • Investors Count 7

All 2 funding rounds of F1 Arcade with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jul 2024$130MSeries D–Cheyne Capital, Permira
Jun 2023$37.73MSeries C–Liberty Media, Formula 1
Valuation history

7 investors in total: 6 institutional and 1 angel.

Investors in F1 Arcade

F1 Arcade has secured backing from 7 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include OakNorth Bank, Permira and Formula 1.

All
Venture Fund
Institutional
Angel
InvestorDescriptionFounded YearDomainLocation
Investments are made in technology, consumer, healthcare, and service sectors.
1985permira.comLondon, United Kingdom
Growth capital and strategic support are provided by Imbiba.
–imbiba.comLondon, United Kingdom
Alternative investment management focusing on real estate, corporate credit, and equity strategies.
2000cheynecapital.comLondon, United Kingdom
Assets in media, communications, and entertainment sectors are managed.
1945libertymedia.comEnglewood, United States
Commercial bank
2013oaknorth.co.ukManchester, United Kingdom
International motorsport racing events are organized by Formula 1.
1950formula1.comDudley, United Kingdom

Zak Brown

-
–unknown_6aec7a4436e5414f9-
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Investor details for F1 Arcade

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of F1 Arcade

30 people are tracked at F1 Arcade (14 in leadership, 16 in team).

NameRoleGroup
Oliver Raison
Co-FounderLeadership
Adam Miles Breeden
Co-Founder & CEOLeadership
Gavin Williams
Chief Technology OfficerLeadership
Alex Koster
Vice President Of Global RevenueLeadership
Adam Breeden
Founder & CEOLeadership
Diane Jervis
Co-Founder & Chief Operating OfficerLeadership
Jonathan Peters
Global President & Chief Financial OfficerLeadership
Robert Yealu
US VP Of OperationsLeadership
Cameron Bownes
Deputy General ManagerLeadership
Jonique Izidoro
Co-founder / Vice President Of Concept DevelopmentLeadership
Annabel Shaw
Head Of Business Operations & Executive SupportLeadership
Steve Ely
General ManagerLeadership
Alison Pike
Head Of UK SalesLeadership
Max Lutoslawski
Head of MusicLeadership
Arielle Harleman
Event Sales ManagerTeam
Louis Liang
Construction Project ManagerTeam
Rachel Mewett
Financial ControllerTeam
Yasmine Jardine
Sales & Events ManagerTeam
Angelina Gacek
Sales & Events ExecutiveTeam
Drazen Amanovic
Duty ManagerTeam

10 more people are available in the full profile.

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Complete people profiles for F1 Arcade

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of F1 Arcade

3 dated milestones of F1 Arcade across 3 years, from founding to its latest funding, stage changes and deals.

  1. Founded F1 Arcade is founded.
  2. Funding First funding round of $37.7M.
  3. Funding Latest funding round, Series D, of $130.0M.

Competitors of F1 Arcade

F1 Arcade operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tonkotsu, Gordon Ramsay Restaurants, Casual Dining Group, Vagabond Wines and Market Halls, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
tonkotsu.co.uk2012London, United Kingdom$6.35M143
Chain of casual dining restaurant offering food & drink
gordonramsayrestaurants.com2014London, United Kingdom$25M–
Multi-cuisine restaurants are owned and operated worldwide.
casualdininggroup.com2002London, United Kingdom$522,117–
Casual dining restaurant group
vagabondwines.co.uk2010London, United Kingdom$4.47M98
Chain of casual dining restaurants offering food and liquor
markethalls.co.uk2017London, United Kingdom$26.6M–
A chain of restaurants is operated, offering food and drink.
rosebourne.co.uk2014Aldermaston, United Kingdom$20.47M258
Chain of casual service restaurant
parogongroup.co.uk2007––367
Multi-cuisine restaurants and bars are owned and operated.
camino.uk.com2007London, United Kingdom$4.85M84
Camino is recognized for serving authentic Spanish tapas in London.
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Detailed competitors of F1 Arcade

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of F1 Arcade

The website of F1 Arcade (f1arcade.com) receives about 513.6K visits a month and ranks #76,819 among all websites worldwide, #2,495 in Soccer.

  • Monthly visits
    513.6K

    ▼ 14% vs previous month

  • Unique visitors
    215.5K

    per month

  • Global rank
    #76,819

    among all websites

  • Category rank
    #2,495

    Sports · Soccer

Similar websites

Websites whose visitors overlap most with F1 Arcade. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
tottenhamhotspurstadium.com
tottenhamhotspurstadium.com
100%
–#104,720–
birminghamworld.uk
birminghamworld.uk
95%
–#62,563–
f1lasvegasgp.com
f1lasvegasgp.com
61%
–#206,620–
gameonboston.com
gameonboston.com
57%
–#3,030,941–
londonworld.com
londonworld.com
57%
–#73,500–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 14 similar websites and full traffic analytics for F1 Arcade

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 14 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on F1 Arcade

F1 Arcade Closes $130M Growth Financing
Finsmes β€’ 2 years ago
F1 Arcade to Open 21,000-Square-Foot Venue in Las Vegas
Shoppingcenterbusiness β€’ 2 years ago
F1 Arcade secures £30M for global expansion
Bmmagazine β€’ 3 years ago
F1 experience venue joins Paradise Birmingham
Insidermedia β€’ 3 years ago
Premium access

Complete news archive for F1 Arcade

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to F1 Arcade

10 companies that operate in the same segment as F1 Arcade (Food Service Chains), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Brand of craft beer and brewery chain operator
2007Ellon, Aberdeenshire, United KingdomUSD 440.93 M––
Chain of limited service restaurant serving coffee
2017Jakarta, Jakarta, IndonesiaUSD 233 M––
Salads and meal bowls are offered by restaurant chains.
2006Los Angeles, California, United StatesUSD 479.07 MUSD 679.47 M6,410
Doughnuts and coffee are provided by the international chain.
1937Winston-salem, North Carolina, United StatesUSD 114.68 MUSD 1.52 B21,000
A chain of restaurants provides meals and catering services.
2009Colorado City, Colorado, United StatesUSD 11.45 M–526
Provider of bakery-cafe services and a loyalty program
1987St. Louis, Missouri, United StatesUSD 145.61 M––
Coffee and related products are served by a restaurant chain.
1993Bengaluru, Karnataka, IndiaUSD 236.07 MUSD 110.67 M2,863
Mediterranean fast-casual dining is provided by CAVA restaurants.
2010Washington, District Of Columbia, United StatesUSD 680.15 MUSD 1.18 B10,690
A chain of coffee houses is operated in Indonesia.
2018Jakarta, Jakarta, IndonesiaUSD 40 MUSD 89.74 M3,180
Tea and snacks are served by Chaayos in limited-service restaurants.
2012Delhi, Delhi, IndiaUSD 94.18 MUSD 31.69 M2,075
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Frequently Asked Questions about F1 Arcade

F1 Arcade was founded in 2021 and raised its 1st funding round 2 years after it was founded.

F1 Arcade is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Adam Miles Breeden is the current CEO of F1 Arcade. They have also founded this company.

F1 Arcade is a funded company, having raised a total of $167.73M across 2 funding rounds to date. The company's 1st funding round was a Series C of $37.73M, raised on Jun 2023.

Operator of premium Formula 1-themed entertainment venues. These venues feature full-motion racing simulators, offering a realistic Formula 1 racing experience. They also provide high-quality food and beverage options, creating a sophisticated social gaming environment. The venues host Grand Prix watch parties and offer various entertainment packages, including gift cards and experiences combining racing and dining. A dedicated online hub allows users to manage profiles, earn in-venue currency, and access exclusive content.

F1 Arcade's top competitors include Rosebourne, Gordon Ramsay Restaurants and Vagabond Wines.

F1 Arcade offers Racing Simulators, Food and Drinks Menu, Gift Cards, and Watch Parties.

F1 Arcade has 7 investors. Key investors include OakNorth Bank, Permira, Formula 1, Liberty Media, and Cheyne Capital.

F1 Arcade operates through Kindred Concepts Limited.

The website of F1 Arcade receives about 514 thousand visits a month and ranks #76,819 among all websites worldwide.

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