About Fable
Fable is a company based in Toronto (Canada) founded in 2018 by Alwar Pillai. It operates as a SaaS (Software-as-a-Service), and Professional Services. Fable has raised $36.99 million across 4 funding rounds from investors including Globalive Capital, BDC and Five Elms Capital. Fable offers products and services including Fable Engage, Fable Upskill, and Accessible Usability Scale (AUS). Fable operates in a competitive market with competitors including User Testing, UserZoom, Maze, Usabilla and Pulse Labs, among others.
- Headquarter Toronto, Canada
- Founders Alwar Pillai
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
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- Legal Name Fable Tech Labs Inc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$36.99 M (USD)
in 4 rounds
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Latest Funding Round
$25 M (USD), Series B
Oct 16, 2024
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Investors
Globalive Capital
& 7 more
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Employee Count
Employee Count
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Products & Services of Fable
Fable offers a comprehensive portfolio of products and services, including Fable Engage, Fable Upskill, and Accessible Usability Scale (AUS). The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Feedback from assistive technology users is quickly collected.
Custom courses for accessibility skills are provided to teams.
Digital experience usability is measured with this free tool.
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Funding Insights of Fable
Fable has successfully raised a total of $36.99M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $25 million completed in October 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $25.0M
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First Round
First Round
(01 Jun 2018)
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2024 | Amount | Series B - Fable | Valuation | Five Elms Capital |
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| May, 2022 | Amount | Series A - Fable | Valuation | Five Elms Capital | |
| Jul, 2020 | Amount | Seed - Fable | Valuation | Disruption Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Fable
Fable has secured backing from 8 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Globalive Capital, BDC and Five Elms Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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B2B software companies are targeted for PE and growth-equity investments.
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Founded Year | Domain | Location | |
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Venture capital is provided to early-stage North American companies.
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Founded Year | Domain | Location | |
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Early-stage centric life sciences and tech focused VC firm funding companies in Canada
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Fable
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Fable
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Fable Comparisons
Competitors of Fable
Fable operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as User Testing, UserZoom, Maze, Usabilla and Pulse Labs, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Automated usability testing and feedback for mobile experiences is provided.
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| domain | founded_year | HQ Location |
Cloud-based platform for user experience research and testing is utilized.
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| domain | founded_year | HQ Location |
Maze is recognized as a user research platform for product teams.
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| domain | founded_year | HQ Location |
Online survey and form creation tools are provided by Usabilla.
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| domain | founded_year | HQ Location |
Provider of testing platform for voice applications
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Fable
Frequently Asked Questions about Fable
When was Fable founded?
Fable was founded in 2018.
Where is Fable located?
Fable is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Who is the current CEO of Fable?
Alwar Pillai is the current CEO of Fable. They have also founded this company.
Is Fable a funded company?
Fable is a funded company, having raised a total of $36.99M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1.49M, raised on Jun 01, 2018.
What does Fable do?
Digital accessibility platforms are developed by Fable, focusing on inclusive product design. Services are offered to industries like retail, finance, media, and travel. Accessibility testing and training solutions are provided through products like Fable Engage and Fable Upskill. Feedback from assistive technology users is integrated to enhance usability. Enterprise-grade security standards are maintained, ensuring trust across leading organizations.
Who are the top competitors of Fable?
Fable's top competitors include User Testing, UserZoom and Pulse Labs.
What products or services does Fable offer?
Fable offers Fable Engage, Fable Upskill, and Accessible Usability Scale (AUS).
Who are Fable's investors?
Fable has 8 investors. Key investors include Globalive Capital, BDC, Five Elms Capital, Difference Partners, and Disruption Ventures.
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