Fable

Toronto, Canada Founded: 2018 • Age: 8 yrs
Cloud-based usability testing is enabled by accessibility experts with disabilities.
Annual revenue - Latest available
Total funding $37.0M 4 rounds
Employees - Tracked headcount
Investors 8 Known backers
Products 3 Services tracked
Competitors 9 Brand Intelligence

About Fable

Fable is a company based in Toronto (Canada) founded in 2018 by Alwar Pillai. It operates as a SaaS (Software-as-a-Service) and Professional Services. Fable has raised $36.99 million across 4 funding rounds from investors including Globalive Capital, BDC and Five Elms Capital. Fable offers products and services including Fable Engage, Fable Upskill, and Accessible Usability Scale (AUS). Fable operates in a competitive market with competitors including User Testing, UserZoom, Maze, Usabilla and Pulse Labs, among others.

  • Headquarter Toronto, Canada
  • Founders Alwar Pillai
  • Sectors
    Technology
  • Phone
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  • Website
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  • Social
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  • Legal Name Fable Tech Labs Inc
Operational Areas
Technology → Software Development & Engineering Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $36.99 M (USD)

    in 4 rounds

  • Latest Funding Round
    $25 M (USD), Series B

    Oct 16, 2024

  • Investors
  • Employee Count
    Not available
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Products & Services of Fable

Fable offers a comprehensive portfolio of products and services, including Fable Engage, Fable Upskill, and Accessible Usability Scale (AUS).

Product name locked
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Primary

Feedback from assistive technology users is quickly collected.

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Custom courses for accessibility skills are provided to teams.

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Digital experience usability is measured with this free tool.

People of Fable

Headcount 10-50
Employee Profiles 26
Employee Profiles
People
Alwar Pillai
Co-founder And Executive Chair
People
Julie Morrissey
Backend Developer
People
Graham McLaughlin
Head of Operations
People
Abid Virani
COO

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Funding Insights of Fable

Fable has successfully raised a total of $36.99M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $25 million completed in October 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Fable

Fable has secured backing from 8 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Globalive Capital, BDC and Five Elms Capital.

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Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
B2B software companies are targeted for PE and growth-equity investments.
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Venture capital is provided to early-stage North American companies.
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Early-stage centric life sciences and tech focused VC firm funding companies in Canada
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Investor details for Fable

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Investments & Acquisitions by Fable

Investments
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Investment portfolio details for Fable

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  • Transaction dates
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Financial Statements - Fable

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Detailed financials for Fable

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Fable Comparisons

Fable Primary company
Description
Cloud-based usability testing is enabled by accessibility ex...
Location
Toronto, Canada
Founded Year
2018
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Fable

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Competitors of Fable

Fable operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as User Testing, UserZoom, Maze, Usabilla and Pulse Labs, among others.

Company Name Domain Founded year HQ Location Description
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Automated usability testing and feedback for mobile experiences is provided.
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Cloud-based platform for user experience research and testing is utilized.
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Maze is recognized as a user research platform for product teams.
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Online survey and form creation tools are provided by Usabilla.
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Provider of testing platform for voice applications
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Detailed competitors of Fable

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Latest news on Fable

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Complete news archive for Fable

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Frequently Asked Questions about Fable

Fable was founded in 2018.

Fable is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.

Alwar Pillai is the current CEO of Fable. They have also founded this company.

Fable is a funded company, having raised a total of $36.99M across 4 funding rounds to date.

Digital accessibility platforms are developed by Fable, focusing on inclusive product design. Services are offered to industries like retail, finance, media, and travel. Accessibility testing and training solutions are provided through products like Fable Engage and Fable Upskill. Feedback from assistive technology users is integrated to enhance usability. Enterprise-grade security standards are maintained, ensuring trust across leading organizations.

Fable's top competitors include User Testing, UserZoom and Pulse Labs.

Fable offers Fable Engage, Fable Upskill, and Accessible Usability Scale (AUS).

Fable has 8 investors. Key investors include Globalive Capital, BDC, Five Elms Capital, Difference Partners, and Disruption Ventures.

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