About Fable
Fable is a Technology company based in Toronto (Canada) founded in 2018 by Alwar Pillai. Cloud-based usability testing is enabled by accessibility experts with disabilities. It operates on a SaaS (Software-as-a-Service) and Professional Services model. Fable has raised $36.99 million across 4 funding rounds from investors including Globalive Capital, BDC and Five Elms Capital. Its chief executive, as recorded, is Alwar Pillai. Its website makeitfable.com draws about 122 thousand monthly visits. Fable offers products and services including Fable Engage, Fable Upskill, and Accessible Usability Scale (AUS). Its focus areas include Software and Accessibility Solutions. Its legal entity is Fable Tech Labs Inc.
Company details
Digital accessibility platforms are developed by Fable, focusing on inclusive product design. Services are offered to industries like retail, finance, media, and travel. Accessibility testing and training solutions are provided through products like Fable Engage and Fable Upskill. Feedback from assistive technology users is integrated to enhance usability. Enterprise-grade security standards are maintained, ensuring trust across leading organizations.
- Headquarters Toronto, Canada
- Founders Alwar Pillai
- SectorsTechnology
- Website category Computers Electronics and Technology · Graphics Multimedia and Web Design
- Website makeitfable.com
- Social LinkedIn X YouTube
- Legal Name Fable Tech Labs Inc
- Total Equity Funding$36.99M (USD)
in 4 rounds
- Latest Funding Round$25M (USD), Series B
Oct 2024
- InvestorsGlobalive Capital
& 7 more
Products & Services of Fable
Fable offers a comprehensive portfolio of products and services, including Fable Engage, Fable Upskill, and Accessible Usability Scale (AUS).
Feedback from assistive technology users is quickly collected.
Custom courses for accessibility skills are provided to teams.
Digital experience usability is measured with this free tool.
Apps and channels of Fable
its YouTube channel Fable has 113 subscribers and 25 videos.
Videos from Fable
The most watched videos on Fable's YouTube channel, Fable (113 subscribers). Click a video to play it here.
More on Fable.
Funding Insights of Fable
Fable has successfully raised a total of $36.99M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $25 million completed in October 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $36.99M
- Total Rounds 4
- Last Round Series B — $25M
- First Round $75,000
(Jun 2018)
- Investors Count 8
All 4 funding rounds of Fable with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2024 | $25M | Series B | – | Five Elms Capital | – |
| May 2022 | $10.5M | Series A | – | Five Elms Capital | |
| Jul 2020 | $1.49M | Seed | – | Disruption Ventures | |
| Jun 2018 | $75,000 | Grant | – | – | – |
8 investors in total: 7 institutional and 1 angel.
Investors in Fable
Fable has secured backing from 8 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Globalive Capital, BDC and Five Elms Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
B2B software companies are targeted for PE and growth-equity investments. | fiveelms.com | Kansas City, United States | ||
Venture capital is provided to early-stage North American companies. | disruption-ventures.com | North America | ||
Early-stage centric life sciences and tech focused VC firm funding companies in Canada | innovationgrade.com | Toronto, Canada | ||
Venture capital is provided to Canadian tech and offline companies. | 1998 | globalive.com | Toronto, Canada | |
Early-stage venture capital investing, network building, and founder support services. | villageglobal.vc | |||
Invests in firms enhancing lives of individuals with learning and thinking differences. | 2021 | differencepartners.com | New York, United States | |
Commercial banking services for small and medium-sized enterprises are provided. | 1944 | bdc.ca | Montreal, Canada | |
JR John Ruffolo | Canadian angel investor, founder of Maverix Private Equity, active in India. | unknown_7878aa7732cf4cad8 |
Investor details for Fable
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Fable
26 people are tracked at Fable (8 in leadership, 18 in team).
| Name | Role | Group |
|---|---|---|
Alwar Pillai | Co-Founder & CEO | Leadership |
Graham McLaughlin | Head of Operations | Leadership |
Abid Virani | COO | Leadership |
Sophie Lemieux | Head Of People | Leadership |
Vanessa Piacente | Director of CX | Leadership |
Bryan Fullerton | Director Of Technical Operations | Leadership |
Spencer Brawner | Director Of Security | Leadership |
Victoria Bull | Head Of Customer Experience | Leadership |
James Mills | Senior IT Manager | Team |
Julie Morrissey | Backend Developer | Team |
Ella Avila | Finance Operations Manager | Team |
Patrick Angara | Self-guided Facilitator | Team |
Michelle Bucek | Senior Enterprise Customer Success Manager | Team |
Rohan Bhatia | Platform Ops, Support & CX Engagement | Team |
Nick Hilton, CPACC | Senior Manager Of Implementation | Team |
Shannon Adams | Enterprise Renewal & Growth Manager | Team |
Shane Kehoe CHRP | Community Talent Manager | Team |
Shelby B. | Talent Manager | Team |
Illandra Page | Independent Consultant - People and Talent | Team |
Jesse Mirsky | Manager Of Customer Success | Team |
6 more people are available in the full profile.
Complete people profiles for Fable
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Fable
3 dated milestones of Fable across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Fable is founded.
- Funding First funding round of $75K.
- Funding Latest funding round, Series B, of $25.0M.
Web traffic of Fable
The website of Fable (makeitfable.com) receives about 121.5K visits a month and ranks #297,245 among all websites worldwide, #2,993 in Graphics Multimedia and Web Design.
- Monthly visits121.5K
▼ 34.1% vs previous month
- Unique visitors23.1K
per month
- Global rank#297,245
among all websites
- Category rank#2,993
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate39%
- Pages per visit3.1
- Average visit6 min 05 sec
- DevicesDesktop 11% · Mobile 89%
Websites whose visitors overlap most with Fable. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
appstudio.ca | appstudio.ca | 100% | #3,000,662 | – | |
| orium.com | 92% | 15.6K | #1,708,271 | View details | |
| accessibe.com | 80% | 197.2K | #258,668 | View details | |
| sharefable.com | 80% | 18.7K | #1,231,734 | View details | |
| broadviewsoftware.com | 62% | #10,106,441 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Fable
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Fable
Complete news archive for Fable
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Frequently Asked Questions about Fable
Fable was founded in 2018.
Fable is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Alwar Pillai is the CEO of Fable, as recorded in our data. They have also founded this company.
Fable is a funded company, having raised a total of $36.99M across 4 funding rounds to date. The company's 1st funding round was a Grant of $75K, raised on Jun 2018.
Digital accessibility platforms are developed by Fable, focusing on inclusive product design. Services are offered to industries like retail, finance, media, and travel. Accessibility testing and training solutions are provided through products like Fable Engage and Fable Upskill. Feedback from assistive technology users is integrated to enhance usability. Enterprise-grade security standards are maintained, ensuring trust across leading organizations.
Fable offers Fable Engage, Fable Upskill, and Accessible Usability Scale (AUS).
Fable has 8 investors. Key investors include Globalive Capital, BDC, Five Elms Capital, Difference Partners, and Disruption Ventures.
Fable operates through Fable Tech Labs Inc.
The website of Fable receives about 122 thousand visits a month and ranks #297,245 among all websites worldwide.