Facetheory

Sheffield, United Kingdom Founded: 2015 • Age: 11 yrs Acquired By Esselle Retail
Internet first brand offering skincare products
Annual revenue $19.6M Latest available
Total funding $13.2M 1 rounds
Employees 86 Tracked headcount
Investors 2 Known backers
Products 4 Services tracked
Competitors - Brand Intelligence

About Facetheory

Facetheory is a company based in Sheffield (United Kingdom) founded in 2015 was acquired by Esselle Retail in July 2025. Facetheory has raised $13.25 million across 1 funding round from investors including Active Partners and Esselle Retail. The company has 86 employees as of April 30, 2021. Facetheory offers products and services including Glow-C Daily Moisturiser, Retinal Supreme MultiCream, Supergel Oil-Free Moisturiser, and Blemicalm Azelaic Acid Serum.

  • Headquarter Sheffield, United Kingdom
  • Employees 86 as on 30 Apr, 2021
  • Sectors
    Consumer
    Healthcare
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Agden Consulting Limited
  • Date of Incorporation 27 Mar, 2014
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $19.57 M (USD)
    195
    as on Apr 30, 2021
  • Net Profit
    $844.03 K (USD)
    101
    as on Apr 30, 2021
  • EBITDA
    $1.04 M (USD)
    100
    as on Apr 30, 2021
  • Total Equity Funding
    $13.25 M (USD)

    in 1 rounds

  • Latest Funding Round
    $13.25 M (USD), Series A

    Dec 07, 2021

  • Investors
  • Employee Count
    86

    as on Apr 30, 2021

  • Acquired by
    Esselle Retail

    (Jul 17, 2025)

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Products & Services of Facetheory

Facetheory offers a comprehensive portfolio of products and services, including Glow-C Daily Moisturiser, Retinal Supreme MultiCream, Supergel Oil-Free Moisturiser, and Blemicalm Azelaic Acid Serum.

Product name locked
Category locked
Primary

Daily SPF moisturiser for brightening and protecting skin.

Product name locked
Category locked
Locked

Anti-aging cream targeting fine lines and wrinkles effectively.

Product name locked
Category locked
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Oil-free formula for oily skin to reduce congestion.

Product name locked
Category locked
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Clarifying serum for congested and sensitive skin types.

People of Facetheory

Headcount 10-50
Employee Profiles 6
Employee Profiles
People
Marcelina Wanczyk
Marketplace Channel Manager
People
Daniela Ivanova
Brand Ambassador Coordinator
People
Ashley Souza
Chief Marketing Officer (interim)
People
Anna Neill
Social Media Coordinator

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Funding Insights of Facetheory

Facetheory has successfully raised a total of $13.25M through 1 strategic funding round. The most recent funding activity was a Series A round of $13.25 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Facetheory

Facetheory has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Active Partners and Esselle Retail.

All
Venture Fund
Investor Description Founded Year Domain Location
Active Partners is engaged in consumer-focused brand investments.
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Esselle Retail is engaged in providing high-quality home furnishings.
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Investor details for Facetheory

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Investments & Acquisitions by Facetheory

Investments
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Investment portfolio details for Facetheory

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Financial Statements - Facetheory

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Detailed financials for Facetheory

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Facetheory Comparisons

Facetheory Primary company
Description
Internet first brand offering skincare products
Location
Sheffield, United Kingdom
Founded Year
2015
Annual Revenue
$19.57 M (USD)
Net Profit
$844.03 K (USD)
EBITDA
$1.04 M (USD)
Employees
86
As of 2021
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Peer comparison for Facetheory

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Competitors of Facetheory

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Detailed competitors of Facetheory

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Latest news on Facetheory

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Complete news archive for Facetheory

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Frequently Asked Questions about Facetheory

Facetheory was founded in 2015 and raised its 1st funding round 6 years after it was founded.

Facetheory is headquartered in Sheffield, United Kingdom. It is registered at Sheffield, England, United Kingdom.

Facetheory is a funded company, having raised a total of $13.25M across 1 funding round to date.

As of Apr 30, 2021, the latest employee count at Facetheory is 86.

Annual revenue of Facetheory is $19.57M as on Apr 30, 2021.

Facetheory was founded in 2015 in Sheffield, United Kingdom. Operations focus on the skincare sector through an internet-first model. A range of products is provided, including cleansers, scrubs, masks, eye creams, toners, and serums. These items are stated to be vegan and free from chemicals. Distribution occurs primarily via the companys domain, facetheory.com.

Facetheory offers Glow-C Daily Moisturiser, Retinal Supreme MultiCream, Supergel Oil-Free Moisturiser, and Blemicalm Azelaic Acid Serum.

Facetheory has 2 investors. Key investors include Active Partners, and Esselle Retail.

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