About Facetheory
Facetheory is a Consumer company based in Sheffield (United Kingdom) founded in 2015, and was acquired by Esselle Retail in July 2025. It operates as an internet first brand offering skincare products. It operates in the Consumer and Healthcare sectors. Facetheory has raised $13.25 million across 1 funding round from investors including Active Partners and Esselle Retail. The company has 86 employees. Its website facetheory.com draws about 447 thousand monthly visits. Facetheory offers products and services including Glow-C Daily Moisturiser, Retinal Supreme MultiCream, Supergel Oil-Free Moisturiser, and Blemicalm Azelaic Acid Serum. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Natural. Its legal entity is AGDEN CONSULTING LIMITED.
Company details
Facetheory was founded in 2015 in Sheffield, United Kingdom. Operations focus on the skincare sector through an internet-first model. A range of products is provided, including cleansers, scrubs, masks, eye creams, toners, and serums. These items are stated to be vegan and free from chemicals. Distribution occurs primarily via the companys domain, facetheory.com.
- Headquarters Sheffield, United Kingdom
- Employees 86
- SectorsConsumerHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Website facetheory.com/us-en
- Social LinkedIn X Facebook Instagram
- Acquired by Esselle Retail (Jul 2025)
- Legal Name Agden Consulting Limited
- Date of Incorporation 27 Mar, 2014
- Jurisdiction LONDON, ENGLAND
- Annual Revenue$19.57 M (USD)195as on Apr 30, 2021
- Net Profit$844.03 K (USD)101as on Apr 30, 2021
- EBITDA$1.04 M (USD)100as on Apr 30, 2021
- Total Equity Funding$13.25M (USD)
in 1 rounds
- Latest Funding Round$13.25M (USD), Series A
Dec 2021
- InvestorsActive Partners
& 1 more
- Employee Count86
- Acquired byEsselle Retail
(Jul 2025)
Products & Services of Facetheory
Facetheory offers a comprehensive portfolio of products and services, including Glow-C Daily Moisturiser, Retinal Supreme MultiCream, Supergel Oil-Free Moisturiser, and Blemicalm Azelaic Acid Serum.
Daily SPF moisturiser for brightening and protecting skin.
Anti-aging cream targeting fine lines and wrinkles effectively.
Oil-free formula for oily skin to reduce congestion.
Clarifying serum for congested and sensitive skin types.
Funding Insights of Facetheory
Facetheory has successfully raised a total of $13.25M through 1 strategic funding round. The most recent funding activity was a Series A round of $13.25 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.25M
- Total Rounds 1
- Last Round Series A — $13.25M
- First Round $13.25M
(Dec 2021)
- Investors Count 1
All 1 funding rounds of Facetheory with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | $13.25M | Series A | – | Active Partners | – |
2 investors in total: 2 institutional.
Investors in Facetheory
Facetheory has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Active Partners and Esselle Retail.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Active Partners is engaged in consumer-focused brand investments. | – | active.partners | London, United Kingdom | |
Esselle Retail is engaged in providing high-quality home furnishings. | – | esselleretail.com | Rossendale, United Kingdom |
Investor details for Facetheory
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People of Facetheory
6 people are tracked at Facetheory (1 in leadership, 5 in team); the tracked headcount is 86.
| Name | Role | Group |
|---|---|---|
Ashley Souza | Chief Marketing Officer (interim) | Leadership |
Marcelina Wanczyk | Marketplace Channel Manager | Team |
Daniela Ivanova | Brand Ambassador Coordinator | Team |
Anna Neill | Social Media Coordinator | Team |
Aislinn Regan | Social Media Manager | Team |
Mahesh Vasadi | Ecommerce Coordinator | Team |
Complete people profiles for Facetheory
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Facetheory
3 dated milestones of Facetheory across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Facetheory is founded.
- Funding First funding round of $13.2M.
- Exit Acquired by Esselle Retail.
Web traffic of Facetheory
The website of Facetheory (facetheory.com) receives about 447.4K visits a month and ranks #109,226 among all websites worldwide, #5,585 in Beauty and Cosmetics.
- Monthly visits447.4K
▲ 2.9% vs previous month
- Unique visitors207.7K
per month
- Global rank#109,226
among all websites
- Category rank#5,585
Lifestyle · Beauty and Cosmetics
- Bounce rate47%
- Pages per visit2.8
- Average visit1 min 26 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Facetheory. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| lookfantastic.com | 100% | 7.9M | #5,364 | View details | |
| spacenk.com | 99% | 5M | #8,206 | View details | |
paulaschoice.co.uk | paulaschoice.co.uk | 98% | – | #176,333 | – |
laroche-posay.co.uk | laroche-posay.co.uk | 96% | – | #102,570 | – |
| medik8.com | 96% | 1M | #52,222 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Facetheory
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as Facetheory (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Related news about Facetheory
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Frequently Asked Questions about Facetheory
Facetheory was founded in 2015 and raised its 1st funding round 6 years after it was founded.
Facetheory is headquartered in Sheffield, United Kingdom. It is registered at Sheffield, England, United Kingdom.
Facetheory is a funded company, having raised a total of $13.25M across 1 funding round to date. The company's 1st funding round was a Series A of $13.25M, raised on Dec 2021.
Facetheory has 86 employees.
Annual revenue of Facetheory is $19.57M as on Apr 30, 2021.
Facetheory was founded in 2015 in Sheffield, United Kingdom. Operations focus on the skincare sector through an internet-first model. A range of products is provided, including cleansers, scrubs, masks, eye creams, toners, and serums. These items are stated to be vegan and free from chemicals. Distribution occurs primarily via the companys domain, facetheory.com.
Facetheory offers Glow-C Daily Moisturiser, Retinal Supreme MultiCream, Supergel Oil-Free Moisturiser, and Blemicalm Azelaic Acid Serum.
Facetheory has 2 investors. Key investors include Active Partners, and Esselle Retail.
Facetheory operates through Agden Consulting Limited.
Yes. Facetheory was acquired by Esselle Retail in July 2025.
The website of Facetheory receives about 447 thousand visits a month and ranks #109,226 among all websites worldwide.