FACTOR ELEVEN

Hamburg, Germany Founded: 2014 • Age: 12 yrs Acquired By Armira
Offers platform for digital ad planning, creation, and management.
Request Access

About FACTOR ELEVEN

FACTOR ELEVEN is a company based in Hamburg (Germany) founded in 2014 by Alexander Anhuth was acquired by Armira in February 2023. It operates as a B2B, and SaaS. The company has 55 employees as of December 31, 2019. FACTOR ELEVEN offers products and services including Content Engagement Ad, Branded Player, Story Ad, Swipe-to-Store Ad, and Traffic Booster. FACTOR ELEVEN operates in a competitive market with competitors including Justtag, iPromote, Xclaim Mobile, AdViz and onlineagility.com, among others.

  • Headquarter Hamburg, Germany
  • Employees 55 as on 31 Dec, 2019
  • Founders Alexander Anhuth
  • Sectors
    Technology
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Factor Eleven Gmbh
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    55

    as on Dec 31, 2019

  • Acquired by
    Armira

    (Feb 23, 2023)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of FACTOR ELEVEN

FACTOR ELEVEN offers a comprehensive portfolio of products and services, including Content Engagement Ad, Branded Player, Story Ad, Swipe-to-Store Ad, and Traffic Booster. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Ad format for interactive user engagement with content.

Tool for branded video playback in campaigns.

Ad type for storytelling in digital formats.

Ad that drives users directly to stores.

Service to increase website traffic.

Funding Insights of FACTOR ELEVEN

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in FACTOR ELEVEN

FACTOR ELEVEN has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Armira. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Armira is recognized as a leading investment holding company.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by FACTOR ELEVEN

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - FACTOR ELEVEN

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Factor Eleven Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of FACTOR ELEVEN

FACTOR ELEVEN operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Justtag, iPromote, Xclaim Mobile, AdViz and onlineagility.com, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Offline and online advertising are linked by Justtag's analytical platform.
domain founded_year HQ Location
Local display advertising is enabled via self-serve platform for SMBs.
domain founded_year HQ Location
Offers a location-aware platform for managing mobile ad campaigns efficiently.
domain founded_year HQ Location
Serves as a web portal for monitoring and managing advertising schedules effectively.
domain founded_year HQ Location
Marketing campaigns are created, managed, and optimized for niche markets.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Factor Eleven

Frequently Asked Questions about FACTOR ELEVEN

When was FACTOR ELEVEN founded?

FACTOR ELEVEN was founded in 2014.

Where is FACTOR ELEVEN located?

FACTOR ELEVEN is headquartered in Hamburg, Germany. It is registered at Hamburg, Hamburg, Germany.

Who is the current CEO of FACTOR ELEVEN?

Alexander Anhuth is the current CEO of FACTOR ELEVEN. They have also founded this company.

How many employees does FACTOR ELEVEN have?

As of Dec 31, 2019, the latest employee count at FACTOR ELEVEN is 55.

What does FACTOR ELEVEN do?

Factor Eleven GmbH operates a one-stop platform that enables users to plan, create, and manage digital advertising campaigns for national and local markets. Based in Gießen, Germany, it offers rich media ads with KPI-based billing and ensures brand safety through premium publisher networks. The company serves advertisers, agencies, publishers, and resellers, providing tools like API, self-service options, and managed services for efficient campaign execution and transparent reporting.

Who are the top competitors of FACTOR ELEVEN?

FACTOR ELEVEN's top competitors include iPromote, Union and Justtag.

What products or services does FACTOR ELEVEN offer?

FACTOR ELEVEN offers Content Engagement Ad, Branded Player, Story Ad, Swipe-to-Store Ad, and Traffic Booster.

Who are FACTOR ELEVEN's investors?

FACTOR ELEVEN has 1 investor. Key investors include Armira.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available