About Fair
Fair is a Transportation, Automotive & Logistics company based in Santa Monica (United States) founded in 2016 by Scott Painter. Cars are leased via an app with personalized payment ranges. Fair has raised $566 million across 10 funding rounds from investors including Ally, Goldman Sachs and Shift Technologies. The company has 152 employees. Fair has completed 3 acquisitions, including Skurt, Xchange Leasing and Beepi. Fair was last valued at $1.2 billion in May 2020. Its focus areas include Auto, Auto Retail & Aftersales, Financial Services and Finance. Its competitors include LeasePlan and Rodo; 1 of its 2 listed competitors has raised funding.
Company details
Fair was founded in 2016 in Santa Monica, United States, as an app-based platform in the automotive leasing sector. Personalized payment ranges are determined based on users financial details, with matching vehicles displayed for selection. Leases are structured flexibly, allowing extended durations, vehicle upgrades, or early termination. The platform operates through mobile applications available on the App Store and Google Play.
Funding Insights of Fair
Fair has successfully raised a total of $566M across 10 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $566M
- Total Rounds 10
- Last Round Series B — $15M
- First Round $16M
(Sep 2017)
- Investors Count 49
All 10 funding rounds of Fair with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $15M | Series B | – | Shift Technologies | – |
| Sep 2019 | $500M | Debt – Conventional | – | – | |
| Aug 2019 | Debt – Conventional | – | – | ||
| Aug 2019 | $100M | Series B | – | Ally | – |
| Jan 2019 | $50M | Debt – Conventional | – | – | |
| Dec 2018 | $385M | Series B | – | SoftBank Vision Fund | |
| Feb 2018 | $50M | Series B | – | Next47 | |
| Oct 2017 | $1B | Debt – Conventional | – | – | |
| Oct 2017 | Series A | – | BMW i Ventures | ||
| Sep 2017 | $16M | Seed | – | Javelin Venture Partners |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of Fair
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $1.2B (May 2020). 49 investors in total: 48 institutional and 1 angel.
Investors in Fair
Fair has secured backing from 49 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Ally, Goldman Sachs and Shift Technologies.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
| exponential.vc | ||||
Growth-stage technology companies are funded via primary and secondary investments. | gsquared.com | Chicago, United States | ||
Venture capital investments in technology and startups. | 2016 | visionfund.com | London, United Kingdom | |
Venture investments in systems, infrastructure, and applications for enterprise founders. | next47.com | |||
Secondary investments in technology are managed by the firm. | mtvlp.com | New York, United States | ||
A venture capital firm investing across sectors with flexible capital strategies. | 137ventures.com | |||
Venture capital funding is provided to early-stage companies. | upfront.com | Los Angeles, United States | ||
BMW i Ventures is focused on investing in automotive technology startups. | bmwiventures.com | Mountain View, United States | ||
Early-stage investments are directed toward disruptive technologies and innovations. | acme.vc | San Francisco, United States |
Investor details for Fair
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People of Fair
11 people are tracked at Fair (6 in leadership, 2 in board & advisors, 3 in team); the tracked headcount is 152.
| Name | Role | Group |
|---|---|---|
Scott Painter | Founder | Leadership |
Jennifer Parke | Chief Creative Officer | Leadership |
Kirk Shryoc | Interim CFO | Leadership |
Edward Brojerdi | Chief Consumer Officer | Leadership |
Cassandra Campbell | VP, Product | Leadership |
Tim Martin | Senior Vice President | Leadership |
Adam Hiebe | Board Member | Board & advisors |
Georg Bauer | Director | Board & advisors |
Lisa Russell | EVP, People | Team |
Matthew Cacciola | EVP, Design | Team |
Boone Park | EVP, General Counsel | Team |
Complete people profiles for Fair
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Investments & Acquisitions by Fair
Fair has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Skurt, Xchange Leasing and Beepi.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cars are rented via app with agent delivery and pickup. | skurt.com | Los Angeles, United States | 2014 | Feb 2018 | •••• | |
Vehicle lease provider | xchangeleasing.com | San Francisco, United States | 2015 | Dec 2017 | •••• | |
Operates a peer-to-peer marketplace for car sales with consignment services. | beepi.com | Menlo Park, United States | 2013 | Dec 2016 | •••• |
Complete acquisition details for Fair
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Timeline of Fair
7 dated milestones of Fair across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Fair is founded.
- Acquisition Acquires Beepi.
- Funding First funding round of $16.0M.
- Acquisition Acquires Xchange Leasing.
- Acquisition Acquires Skurt.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Series B, of $15.0M.
Competitors of Fair
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| leaseplan.com | 1963 | Alpharetta, United States | 546 | Car leasing and financing services are offered via online platform. | ||
| rodo.com | 2016 | New York, United States | $44.78M | New cars are leased or purchased via an app-based platform. |
Detailed competitors of Fair
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Web traffic of Fair
The website of Fair (fair.com) receives about 1.7K visits a month.
- Monthly visits1.7K
▼ 62.3% vs previous month
Websites whose visitors overlap most with Fair. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
fairchildtv.com | fairchildtv.com | 100% | #376,682 | – | |
frontier.yahoo.com | frontier.yahoo.com | 60% | – |
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Related news about Fair
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Frequently Asked Questions about Fair
Fair was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Fair is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Fair is a funded company, having raised a total of $566M across 10 funding rounds to date. The company's 1st funding round was a Seed of $16M, raised on Sep 2017.
Fair has 152 employees.
Fair was founded in 2016 in Santa Monica, United States, as an app-based platform in the automotive leasing sector. Personalized payment ranges are determined based on users financial details, with matching vehicles displayed for selection. Leases are structured flexibly, allowing extended durations, vehicle upgrades, or early termination. The platform operates through mobile applications available on the App Store and Google Play.
Fair has made 3 acquisitions, including Skurt, Xchange Leasing, and Beepi.
Fair has 49 investors. Key investors include Ally, Goldman Sachs, Shift Technologies, SVB, and UBS.
The valuation of Fair is $1.2B as of May 2020.