About Faire
Faire is a Retail company based in San Francisco (United States) founded in 2017 by Jeffrey Kolovson, Max Rhodes, Marcelo Cortes, and Daniele Perito. Multi-category products are supplied to retailers through a B2B marketplace. It operates on a Two-Sided Marketplace model. Faire has raised $1.7 billion across 9 funding rounds from investors including Shopify, Lightspeed Venture Partners and Khosla Ventures. The company has 1,289 employees. Faire was last valued at $12.6 billion in December 2025. Its chief executive, as recorded, is Max Rhodes. Its website faire.com draws about 8.2 million monthly visits. Faire offers products and services including Wholesale Marketplace. Its focus areas include E-commerce and Wholesale Platforms. Its legal entity is Faire Wholesale, Inc. Its competitors include Evergreen Enterprises and Kinnek; 1 of its 2 listed competitors has raised funding.
Company details
Faire is operated as a wholesale marketplace platform that connects retailers with over 100,000 independent brands globally. Retailers are provided access to a wide selection of products across categories like home decor, food, drink, beauty, wellness, jewelry, and more. Solutions such as free returns on first orders, deferred payment options, and free shipping with membership are offered to simplify inventory purchasing. The platform is focused on supporting values-driven shopping, including women-owned, eco-friendly, and handmade products.
- Total Equity Funding$1.7B (USD)
in 9 rounds
- Latest Funding Round$100M (USD), Series I
Nov 2025
- InvestorsShopify
& 25 more
- Employee Count1,289
Products & Services of Faire
Faire offers a comprehensive portfolio of products and services, including Wholesale Marketplace.
A platform connecting retailers with wholesale brands globally.
Apps and channels of Faire
Faire publishes 1 mobile app with over 500K+ downloads.
Funding Insights of Faire
Faire has successfully raised a total of $1.7B across 9 strategic funding rounds. The most recent funding activity was a Series I round of $100 million completed in November 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.7B
- Total Rounds 9
- Last Round Series I — $100M
- First Round $12M
(Feb 2018)
- Investors Count 26
All 9 funding rounds of Faire with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2025 | $100M | Series I | – | – | |
| Sep 2023 | Series H | – | Shopify | – | |
| Nov 2021 | $596.21M | Series G | $12.4B | Durable Capital Partners, Dragoneer Investment Group | – |
| Jun 2021 | $260M | Series F | $7B | Sequoia Capital | |
| Oct 2020 | $170M | Series E | $••••• | Sequoia Capital | |
| Nov 2019 | $150M | Series D | $••••• | Lightspeed Venture Partners, Founders Fund | |
| Dec 2018 | $60M | Series C | – | Y Combinator | |
| Dec 2018 | $40M | Series B | $••••• | Lightspeed Venture Partners | |
| Feb 2018 | $12M | Series A | – | Forerunner Ventures, Khosla Ventures |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2021 | $12.4B | •••••••• |
| Jun 2021 | $7B | •••••••• |
| Oct 2020 | $••••• | •••••••• |
| Nov 2019 | $••••• | •••••••• |
| Dec 2018 | $••••• | •••••••• |
Full valuation and stage history of Faire
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $12.6B (Dec 2025). 26 investors in total: 22 institutional and 4 angel.
Investors in Faire
Faire has secured backing from 26 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Shopify, Lightspeed Venture Partners and Khosla Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment management services are offered by Durable Capital Partners. | durablecap.com | Bethesda, United States | ||
Private equity investments are made in technology-enabled growth companies. | dragoneer.com | San Francisco, United States | ||
Private equity and hedge fund focused on consumer, business services, financial, healthcare, and multiple sectors | d1capital.com | New York, United States | ||
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | ||
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
Venture capital investment firm | dst-global.com | Menlo Park, United States | ||
Venture capital investments in technology and defense sectors. | foundersfund.com | |||
Early-stage startups are funded by this venture capital firm. | 2004 | khoslaventures.com | Menlo Park, United States | |
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
Early-stage investments are directed toward tech startups by Forerunner Ventures. | forerunnerventures.com | San Francisco, United States |
Investor details for Faire
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People of Faire
166 people are tracked at Faire (39 in leadership, 127 in team); the tracked headcount is 1,289.
| Name | Role | Group |
|---|---|---|
Jeffrey Kolovson | Co-Founder | Leadership |
Max Rhodes | Co-Founder & CEO | Leadership |
Marcelo Cortes | Co-Founder | Leadership |
Daniele Perito | Co-Founder | Leadership |
Lauren Cooks Levitan | CFO | Leadership |
Shan Hu | Vice President Of Global Operations | Leadership |
Chris Brouwer | Head of Growth & Marketing | Leadership |
Ximena Keirouz | Head of Brand Studio | Leadership |
Paul Farris | Head Of GTM Strategy & Ops | Leadership |
Jeanenne Richert | Director Of Risk, Credit | Leadership |
Stefanie Shaw | Executive Assistant | Head Of Engineering, Platform & Head Of Engineering, Discovery | Leadership |
Kunal Bajaj | Chief Accounting Officer | Leadership |
Thuan Pham | CTO | Leadership |
Roohi Sandhu | Director Of SOX | Leadership |
Cian O'Hara | Head Of Tax Reporting And Compliance | Leadership |
Jeff Hodnett | Senior Director Of Engineering - Retailer Growth | Leadership |
Olivier Buffon | Head of International | Leadership |
Zach Grannis | Head Of Finance & Strategy | Leadership |
Waylon Janowiak | Head Of IT & Information Security | Leadership |
Carson Lam | Finance & Strategy Director | Leadership |
146 more people are available in the full profile.
Complete people profiles for Faire
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Faire
6 dated milestones of Faire across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Faire is founded.
- Funding First funding round of $12.0M.
- Milestone Reaches Minicorn status.
- Milestone Reaches Unicorn status.
- Milestone Reaches Decacorn status.
- Funding Latest funding round, Series I, of $100.0M.
Competitors of Faire
Faire has 2 listed competitors in our database, 1 of them funded. They include Evergreen Enterprises and Kinnek.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| myevergreenonline.com | 1993 | Richmond, United States | 693 | Wholesaler and distributor of home furnishings, sports and fashion accessories | ||
| kinnek.com | 2012 | New York, United States | $36M |
Detailed competitors of Faire
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Verified entity values are shown only after access is granted.
Web traffic of Faire
The website of Faire (faire.com) receives about 8.2M visits a month.
- Monthly visits8.2M
▲ 24.4% vs previous month
Websites whose visitors overlap most with Faire. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
wholesalecentral.com | wholesalecentral.com | 100% | #256,767 | – | |
| alibaba.com | 99% | 171.9M | #199 | View details | |
| globalsources.com | 87% | 1.7M | #30,315 | View details | |
| dollardays.com | 86% | 138.3K | #225,190 | View details | |
| dhgate.com | 86% | 22.9M | #1,789 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Faire
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
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- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in B2B Marketplaces & Wholesale
3 companies that operate in the same segment as Faire (B2B Marketplaces & Wholesale) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category products are facilitated through an online B2B cross-border marketplace. | 1999 | New York, New York, United States | USD 144.12 B | 124,320 | ||
Online catering marketplace for enterprises | 2007 | Boston, Massachusetts, United States | USD 435.92 M | 923 | ||
Platform for on-demand distributed manufacturing and prototyping is provided. | 2013 | Gaithersburg, Maryland, United States | USD 200.44 M | USD 686.63 M | 1,090 |
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Related news about Faire
Complete news archive for Faire
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Frequently Asked Questions about Faire
Faire was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Faire is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Max Rhodes is the CEO of Faire, as recorded in our data. They have also founded this company.
Faire is a funded company, having raised a total of $1.7B across 9 funding rounds to date. The company's 1st funding round was a Series A of $12M, raised on Feb 2018.
Faire has 1,289 employees.
Faire is operated as a wholesale marketplace platform that connects retailers with over 100,000 independent brands globally. Retailers are provided access to a wide selection of products across categories like home decor, food, drink, beauty, wellness, jewelry, and more. Solutions such as free returns on first orders, deferred payment options, and free shipping with membership are offered to simplify inventory purchasing. The platform is focused on supporting values-driven shopping, including women-owned, eco-friendly, and handmade products.
Faire's top competitors include Evergreen Enterprises and Kinnek.
Faire offers Wholesale Marketplace.
Faire has 26 investors. Key investors include Shopify, Lightspeed Venture Partners, Khosla Ventures, Baillie Gifford, and Norwest Venture Partners.
The valuation of Faire is $12.6B as of Dec 2025.
Faire operates through Faire Wholesale, Inc..
Yes. Faire publishes Faire Wholesale, with over 500,000 downloads.