About Farm Direct 24
Farm Direct 24 is a Retail company based in Chennai (India) founded in 2020. It delivers fresh milk and dairy products to doorsteps within 24 hours via app. It operates on a D2C and B2C model. Its Indian entity Big Foot Marketing Private Limited reported revenue of ₹4.35 Cr. Farm Direct 24 offers products and services including Pasteurized Cow Milk, Homogenised Cow Milk, and Pure Cow Ghee. Its focus areas include Food and Agriculture Tech, Dairy Tech, Farm to Consumer and Online Grocery. Its competitors include Happy Nature, Provilac Dairy Farms, Pride of Cows, MilkLane and Aadvik Foods and 3 more; 6 of its 8 listed competitors have raised funding.
Company details
Farm Direct 24 provides fresh dairy products like milk and ghee directly from farms to consumers, ensuring quality through testing and an unbroken cold chain. It operates by delivering within 24 hours of milking, using a mobile app for payments and scheduling. Based in Kanchipuram, Tamil Nadu, it supports farmers and focuses on natural, unprocessed foods for health-conscious customers.
- Headquarters Chennai, India
- SectorsRetail
- Email••••••••
- Website farmdirect24.com
- Social Facebook
- Legal Name Hrkk Foods Private Limited
- Date of Incorporation 17 Oct, 2016
- Jurisdiction Kanchipuram, Tamil Nadu, India
- Annual Revenue₹4.35 Cr
FY 2024 · -6% YoY
- Net Profit₹72,315
FY 2024 · 0% margin
- EBITDA₹6 Lakh
FY 2024 · 1% margin
Associated legal entities of Farm Direct 24
Farm Direct 24 operates through Big Foot Marketing Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Big Foot Marketing Private Limited CIN U74999TN2016PTC112955 | Active | 17 Oct 2016 | Kanchipuram, Tamil Nadu | ₹4.3 Cr | – | 2 | View details |
Products & Services of Farm Direct 24
Farm Direct 24 offers a comprehensive portfolio of products and services, including Pasteurized Cow Milk, Homogenised Cow Milk, and Pure Cow Ghee.
Fresh milk from farms delivered within 24 hours for home use.
Thicker milk for tea, coffee, and curd, delivered fresh daily.
Ghee made traditionally without preservatives, available in various sizes.
Board of directors of Big Foot Marketing Private Limited (Farm Direct 24)
Big Foot Marketing Private Limited is the primary company behind Farm Direct 24. The board of Big Foot Marketing Private Limited currently have 2 directors; the longest-serving is Senguttuvan Ashokkumar, appointed in 2016.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Senguttuvan Ashokkumar DIN 07613599 | Director | 17 Oct 2016 | 10 yrs | Big Foot Marketing Private Limited |
| Palaniyappan Padmavathi DIN 07613718 | Director | 17 Oct 2016 | 10 yrs | Big Foot Marketing Private Limited |
Financials of Farm Direct 24
Figures of Big Foot Marketing Private Limited, the primary company behind Farm Direct 24, for FY 2024. Revenue was ₹4.35 Cr (-6% year on year). Net profit was ₹72,315 (0% margin). EBITDA was ₹6 Lakh (1% margin). Revenue has grown at a compounded annual rate of +9% over three years and +10% over five years.
- ₹4.35 CrRevenue · FY 2024 · -6% YoY
- ₹72,315Net profit · 0% margin
- ₹6 LakhEBITDA · 1% margin
- ₹10 LakhPaid-up capital
- +9%Revenue CAGR, 3 years
- +10%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Big Foot Marketing Private Limited are on its company page.
Detailed financial statements for Farm Direct 24
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Farm Direct 24
Farm Direct 24 has 8 listed competitors in our database, 6 of them funded. They include Happy Nature, Provilac Dairy Farms, Pride of Cows, MilkLane and Aadvik Foods, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| happynature.in | 2018 | Delhi, India | $1.07M | 94 | Brand of organic milk | |
| provilac.com | 2013 | Pune, India | $421,597 | 85 | Internet first milk brand and delivery | |
| prideofcows.com | 2011 | Pune, India | – | 812 | A dairy brand offering fresh farm-to-home milk delivery services. | |
| milklane.in | 2015 | Mumbai, India | $8.07M | 72 | Provider of high-quality milk and dairy products via an industrial-scale collection and distribution platform | |
| aadvikfoods.com | 2015 | Delhi, India | $245,861 | 17 | Manufacturer of camel, goat, and donkey milk-based products, including powders, chocolates, skincare, and ghee | |
| pureshmilk.com | 2018 | Ranchi, India | $246,339 | – | Brand of milk | |
| blissfresh.com | 2013 | Mumbai, India | $3.26M | – | Organic milk is retailed online from company-owned farms. | |
| balineemilk.com | 2019 | Jhansi, India | – | 94 | Provides dairy services, training, and products to empower women farmers in India. |
Detailed competitors of Farm Direct 24
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Farm Direct 24
Websites that share an audience with Farm Direct 24 (farmdirect24.com).
Websites whose visitors overlap most with Farm Direct 24. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| astradairy.in | 100% | 3K | #3,722,496 | View details | |
| uzhavarbumi.com | 92% | 24.2K | #1,131,964 | View details | |
| annammilk.com | 41% | 17.8K | #1,516,526 | View details |
Top companies in Food & Grocery Retail
10 companies that operate in the same segment as Farm Direct 24 (Food & Grocery Retail), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.62 B | USD 2.46 B | 4,488 | |
Meal recipe kits are delivered through a weekly subscription service. | 2011 | Berlin, Berlin, Germany | USD 367.28 M | USD 1.51 B | 17,595 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | 15,437 | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | USD 1.17 B | 22,095 | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.52 M | – | 11,913 | |
Multi-category products are delivered quickly through an online platform. | 2020 | Bengaluru, Karnataka, India | USD 2.35 B | USD 344.05 K | 40,578 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | – | – | |
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 | |
Platform offering food and grocery delivery services | 2013 | London, England, United Kingdom | USD 2.95 B | USD 2.59 B | 11,488 |
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Frequently Asked Questions about Farm Direct 24
Farm Direct 24 was founded in 2020.
Farm Direct 24 is headquartered in Chennai, India. It is registered at Chennai, Tamil Nadu, India.
The primary company behind Farm Direct 24, Big Foot Marketing Private Limited, reported revenue of ₹4.35 Cr for FY 2024, down 6% year on year.
Farm Direct 24 provides fresh dairy products like milk and ghee directly from farms to consumers, ensuring quality through testing and an unbroken cold chain. It operates by delivering within 24 hours of milking, using a mobile app for payments and scheduling. Based in Kanchipuram, Tamil Nadu, it supports farmers and focuses on natural, unprocessed foods for health-conscious customers.
Farm Direct 24's top competitors include MilkLane, Provilac Dairy Farms and Happy Nature.
Farm Direct 24 offers Pasteurized Cow Milk, Homogenised Cow Milk, and Pure Cow Ghee.
Farm Direct 24 operates through Big Foot Marketing Private Limited.
The legal entities of Farm Direct 24 currently have 2 directors, including Senguttuvan Ashokkumar, Palaniyappan Padmavathi.