About Farmer Focus
Farmer Focus is a company based in Harrisonburg (United States) founded in 2014. Farmer Focus has raised $83.07 million across 7 funding rounds from investors including NRV, Open Prairie and S2G Ventures. Farmer Focus offers products and services including Organic Boneless Skinless Breast, Whole Chicken, Boneless Skinless Thighs, and Chicken Tenders. Farmer Focus operates in a competitive market with competitors including Impossible Foods, Vital Farms, Prime Roots, Alpha Foods and Rebellyous Foods, among others.
- Headquarter Harrisonburg, United States
- SectorsConsumer
- Phone•••• ••••
- Website farmerfocus.com
- Social LinkedIn Facebook Instagram
- Total Equity Funding$83.07M (USD)
in 7 rounds
- Latest Funding Round$7M (USD), Series B
Jan 2025
- InvestorsNRV
& 3 more
Products & Services of Farmer Focus
Farmer Focus offers a comprehensive portfolio of products and services, including Organic Boneless Skinless Breast, Whole Chicken, Boneless Skinless Thighs, and Chicken Tenders.
Humanely raised organic chicken breast for sustainable meals.
Free-range whole chicken, traceable from farm to consumer.
Sustainable chicken thighs raised with humane standards.
Traceable tenders from ethically farmed organic chickens.
Funding Insights of Farmer Focus
Farmer Focus has successfully raised a total of $83.07M across 7 strategic funding rounds. The most recent funding activity was a Series B round of $7 million completed in January 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $83.07M
- Total Rounds 7
- Last Round Series B — $7M
- First Round $4.71M
(Dec 2016)
- Investors Count 4
All 7 funding rounds of Farmer Focus with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2025 | $7M | Series B | – | – | – |
| Jul 2023 | $29.31M | Series B | – | – | – |
| Sep 2022 | $21.45M | Series B | – | – | – |
| Sep 2022 | – | Debt – Conventional | – | – | – |
| Jan 2020 | $15.05M | Series B | – | New Richmond Ventures | |
| Aug 2018 | $5.54M | Series A | – | – | – |
| Dec 2016 | $4.71M | Series A | – | S2G Ventures | – |
4 investors in total: 4 institutional.
Investors in Farmer Focus
Farmer Focus has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include NRV, Open Prairie and S2G Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage ventures are supported by NRV with capital and counsel. | – | nrv.vc | Richmond, United States | |
Private equity fund management is provided by Open Prairie. | – | openprairie.com | Effingham, United States | |
Stage agnostic venture capital firm | – | s2gventures.com | Chicago, United States | |
- | – | vtcinnovationfund.com | - |
Investor details for Farmer Focus
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Farmer Focus
3 dated milestones of Farmer Focus across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Farmer Focus is founded.
- Funding First funding round of $4.7M.
- Funding Latest funding round, Series B, of $7.0M.
Competitors of Farmer Focus
Farmer Focus operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Impossible Foods, Vital Farms, Prime Roots, Alpha Foods and Rebellyous Foods, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| impossiblefoods.com | 2011 | Redwood, United States | $2.01B | 492 | Plant-based meat alternatives including meatballs, hotdogs, and sausages are offered. | |
| vitalfarms.com | 2007 | Austin, United States | $49.96M | 213 | Hens and cattle are reared to supply eggs and butter. | |
| primeroots.com | 2017 | San Francisco, United States | $48.5M | 22 | Protein products are produced and supplied using edible fungi. | |
| eatalphafoods.com | 2015 | Glendale, United States | $35M | – | Plant-based meat alternatives are offered through a dedicated platform. | |
| rebellyous.com | 2017 | Seattle, United States | $28.91M | – | Manufacturer of plant based meat | |
| omeat.com | 2019 | Los Angeles, United States | $43.5M | 38 | Meat products are distributed by Omeat across the United States. | |
| sandersonfarms.com | 1947 | Laurel, United States | – | 14,117 | Fresh and frozen chicken products are produced and distributed. | |
| boarshead.com | 1905 | Sarasota, United States | – | 2,386 | Provides premium deli meats, cheeses, spreads, and recipes for retail and consumers. | |
| juicymarbles.com | 2019 | Delaware, United States | $4.63M | – | Plant-based meat products are developed using protein texturing technology. | |
| novelfarms.co | 2020 | Berkeley, United States | $1.4M | – | Lab-grown meat alternatives are produced via microbial fermentation. |
Detailed competitors of Farmer Focus
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Farmer Focus
The website of Farmer Focus (farmerfocus.com) receives about 52.5K visits a month.
- Monthly visits52.5K
▲ 255.6% vs previous month
Websites whose visitors overlap most with Farmer Focus. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
brooklynsupper.com | brooklynsupper.com | 100% | – | #654,788 | – |
Latest news on Farmer Focus
Complete news archive for Farmer Focus
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Farmer Focus
10 companies that operate in the same segment as Farmer Focus (Food Distributors), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Pizza and meat products are distributed nationwide by US Foods. | 1853 | Rosemont, Illinois, United States | – | USD 39.42 B | 30,000 | |
Food products are sold, marketed, and distributed to global facilities. | 1970 | Houston, Texas, United States | USD 1.6 B | USD 84.55 B | 75,000 | |
Speciality chemicals and food ingredients are distributed by IMCD. | 1995 | Rotterdam, South Holland, Netherlands | – | USD 5.62 B | 5,130 | |
Food and beverages are produced and marketed internationally. | 1890 | Manila, Philippines | USD 714 M | USD 25.28 B | 56,620 | |
Food and beverage products are distributed throughout the United States. | 1986 | Omaha, Nebraska, United States | – | USD 2.82 B | 1,560 | |
Distributor and marketer of consumer goods | 1888 | Denton, Texas, United States | – | USD 16.96 B | 6,824 | |
Multi-category food products are distributed across various segments. | 2014 | Aalborg, Denmark | USD 52.75 M | USD 299.67 M | 132 | |
Provider of food distribution services | 1953 | Seoul, South Korea | – | USD 31.17 B | 62 | |
Bakery products are supplied B2B by Aryzta across multiple continents. | 2008 | Zurich, Switzerland | – | USD 2.62 B | – | |
Grocery products are distributed across Ireland by SuperValu. | 1968 | Cork, Ireland | USD 3.24 M | – | – |
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Frequently Asked Questions about Farmer Focus
Farmer Focus was founded in 2014 and raised its 1st funding round 2 years after it was founded.
Farmer Focus is headquartered in Harrisonburg, United States. It is registered at Harrisonburg, Virginia, United States.
Farmer Focus is a funded company, having raised a total of $83.07M across 7 funding rounds to date. The company's 1st funding round was a Series A of $4.71M, raised on Dec 2016.
Farmer Focus was established in 2014 in Harrisonburg, United States, within the poultry distribution sector. Chicken products are sourced and distributed by the company to support food supply chains. Operations are centered on wholesale and retail delivery networks across the country. The domain farmerfocus.com is utilized for business interactions and information dissemination. Geographic focus remains on domestic markets, with logistics handled from the primary location.
Farmer Focus's top competitors include Vital Farms, Impossible Foods and Prime Roots.
Farmer Focus offers Organic Boneless Skinless Breast, Whole Chicken, Boneless Skinless Thighs, and Chicken Tenders.
Farmer Focus has 4 investors. Key investors include NRV, Open Prairie, S2G Ventures, and VTC Innovation Fund.