Farmer J

London, United Kingdom Founded: 2014 • Age: 12 yrs
Healthy meals are served by Farmer Js limited service restaurants.

About Farmer J

Farmer J is a Consumer company based in London (United Kingdom) founded in 2014. It operates as a healthy meals are served by Farmer Js limited service restaurants. Farmer J has raised $31.41 million across 3 funding rounds from investors including Beringea and Imbiba. Its website farmerj.com draws about 81 thousand monthly visits. Farmer J offers products and services including Fieldtrays, Fieldbowls, Delivery Service, and Catering. Its focus areas include Food and Agriculture, Food Service Chains, Restaurants and Limited Service. Its legal entity is FARMER J LIMITED. Its competitors include Sweetgreen, Tossed, Abokado, Daisy Green and Papelon and 1 more; 4 of its 6 listed competitors have raised funding.

Company details

Farmer J was established in 2014 in the food service sector, focusing on healthy meals through limited service restaurants. Three locations are operated in London, United Kingdom. Catering orders for a minimum of ten people are handled via an online portal. Deliveries are facilitated through Deliveroo, with additional corporate delivery options available.

  • Headquarters London, United Kingdom
  • Sectors
    Consumer
  • Website category Food and Drink · Restaurants and Delivery
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website farmerj.com
  • Social LinkedIn X Facebook Instagram
  • Legal Name Farmer J Limited
  • Date of Incorporation 16 Oct, 2014
  • Jurisdiction LONDON, UNITED KINGDOM
Operational Areas
Key Metrics
  • Net Profit
    -$1.88 M (USD)
    0
    as on Jan 01, 2023
  • Total Equity Funding
    $31.41M (USD)

    in 3 rounds

  • Latest Funding Round
    $23M (USD), Series B

    Oct 2025

  • Investors
    Beringea

    & 1 more

Products & Services of Farmer J

Farmer J offers a comprehensive portfolio of products and services, including Fieldtrays, Fieldbowls, Delivery Service, and Catering.

Fieldtrays
Food Menu

Signature meal option with fresh ingredients for online ordering.

Fieldbowls
Food Menu

Bowl-based meals featuring seasonal produce and drinks.

Delivery Service
Logistics

Facilitates home delivery of food orders via app or website.

Catering
Event Services

Provides food solutions for events and gatherings.

Funding Insights of Farmer J

Farmer J has successfully raised a total of $31.41M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $23 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $31.41M
  • Total Rounds 3
  • Last Round Series B β€” $23M
  • First Round $2.48M

    (Feb 2019)

  • Investors Count 2

All 3 funding rounds of Farmer J with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Oct 2025$23MSeries B–Beringea
–
Feb 2024$5.93MSeries A–Beringea
–
Feb 2019$2.48MSeries A–Imbiba
–
Valuation history

2 investors in total: 2 institutional.

Investors in Farmer J

Farmer J has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Beringea and Imbiba.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Investments are made in growth-stage startups by Beringea.
–beringea.comFarmington Hills, United States
Growth capital and strategic support are provided by Imbiba.
–imbiba.comLondon, United Kingdom
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Timeline of Farmer J

3 dated milestones of Farmer J across 11 years, from founding to its latest funding, stage changes and deals.

  1. Founded Farmer J is founded.
  2. Funding First funding round of $2.5M.
  3. Funding Latest funding round, Series B, of $23.0M.

Competitors of Farmer J

Farmer J has 6 listed competitors in our database, 4 of them funded. They include Sweetgreen, Tossed, Abokado, Daisy Green and Papelon, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
sweetgreen.com2006Los Angeles, United States$479.07M4,877
Salads and meal bowls are offered by restaurant chains.
tosseduk.com2005London, United Kingdom$4.42M–
Healthy food is served in limited-service restaurants by Tossed.
abokado.com2004London, United Kingdom$8.17M–
Fast food restaurant chain
daisygreenfood.com2012London, United Kingdom$6.48M169
Aussie-style coffee and foods are served by the restaurant chain.
papelond.com2017London, United Kingdom––
Operates a chain of limited-service restaurants serving healthy, nutritious foods.
berryhillfoods.co.uk1988Mansfield, United Kingdom––
Produces meat and plant-based food products for food service and own portfolio.
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Detailed competitors of Farmer J

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Web traffic of Farmer J

The website of Farmer J (farmerj.com) receives about 81K visits a month and ranks #481,409 among all websites worldwide, #3,710 in Restaurants and Delivery.

  • Monthly visits
    81K

    ▲ 56.2% vs previous month

  • Unique visitors
    27.5K

    per month

  • Global rank
    #481,409

    among all websites

  • Category rank
    #3,710

    Food and Drink · Restaurants and Delivery

Similar websites

Websites whose visitors overlap most with Farmer J. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
deliveroo.co.uk
100%
8.6M#4,524View details
mca-insight.com
mca-insight.com
95%
–#1,399,105–
canarywharf.com
93%
447.4K#198,027View details
yumkitchen.com
yumkitchen.com
89%
–#1,500,564–
padella.co
padella.co
89%
–#716,140–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for Farmer J

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  • Audience overlap
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Top companies in Food Service Chains

10 companies that operate in the same segment as Farmer J (Food Service Chains), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Brand of craft beer and brewery chain operator
2007Ellon, Aberdeenshire, United KingdomUSD 440.93 MUSD 313.06 M1,122
Chain of limited service restaurant serving coffee
2017Jakarta, Jakarta, IndonesiaUSD 240 M–5,146
Salads and meal bowls are offered by restaurant chains.
2006Los Angeles, California, United StatesUSD 479.07 MUSD 679.47 M2,868
Doughnuts and coffee are provided by the international chain.
1937Winston-salem, North Carolina, United StatesUSD 114.68 MUSD 1.52 B21,000
A chain of restaurants provides meals and catering services.
2009Colorado City, Colorado, United StatesUSD 11.45 M–526
Provider of bakery-cafe services and a loyalty program
1987St. Louis, Missouri, United StatesUSD 145.61 M––
Coffee and related products are served by a restaurant chain.
1993Bengaluru, Karnataka, IndiaUSD 236.07 MUSD 110.67 M2,863
Mediterranean fast-casual dining is provided by CAVA restaurants.
2010Washington, District Of Columbia, United StatesUSD 680.15 MUSD 1.18 B10,690
A chain of coffee houses is operated in Indonesia.
2018Jakarta, Jakarta, IndonesiaUSD 40 MUSD 89.74 M3,180
Tea and snacks are served by Chaayos in limited-service restaurants.
2012Delhi, Delhi, IndiaUSD 94.23 MUSD 31.69 M2,075
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Related news about Farmer J

Farmer J makes West London debut with Hammersmith site
Restaurantonline β€’ 2 years ago
Farmer J to open fifth outlet in West End
Propertyweek β€’ 5 years ago
Farmer J set for fourth London restaurant
Bighospitality β€’ 7 years ago
Farmer J to launch a new bar in the City of London, The Shouk
Hospitalityandcateringnews β€’ 7 years ago
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Frequently Asked Questions about Farmer J

Farmer J was founded in 2014 and raised its 1st funding round 5 years after it was founded.

Farmer J is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Farmer J is a funded company, having raised a total of $31.41M across 3 funding rounds to date. The company's 1st funding round was a Series A of $2.48M, raised on Feb 2019.

Farmer J was established in 2014 in the food service sector, focusing on healthy meals through limited service restaurants. Three locations are operated in London, United Kingdom. Catering orders for a minimum of ten people are handled via an online portal. Deliveries are facilitated through Deliveroo, with additional corporate delivery options available.

Farmer J's top competitors include Sweetgreen, Daisy Green and Tossed.

Farmer J offers Fieldtrays, Fieldbowls, Delivery Service, and Catering.

Farmer J has 2 investors. Key investors include Beringea, and Imbiba.

Farmer J operates through Farmer J Limited.

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