About Farmer J
Farmer J is a company based in London (United Kingdom) founded in 2014.. Farmer J has raised $31.41 million across 3 funding rounds from investors including Beringea and Imbiba. Farmer J offers products and services including Fieldtrays, Fieldbowls, Delivery Service, and Catering. Farmer J operates in a competitive market with competitors including Sweetgreen, Tossed, Abokado, Daisy Green and Papelon, among others.
- Headquarter London, United Kingdom
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Farmer J Limited
- Date of Incorporation 16 Oct, 2014
- Jurisdiction LONDON, UNITED KINGDOM
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Annual Revenue
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Net Profit
$-1.88 M (USD)0as on Jan 01, 2023
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EBITDA
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Total Equity Funding
$31.41 M (USD)
in 3 rounds
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Latest Funding Round
$23 M (USD), Series B
Oct 07, 2025
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Investors
Beringea
& 1 more
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Employee Count
Employee Count
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Products & Services of Farmer J
Farmer J offers a comprehensive portfolio of products and services, including Fieldtrays, Fieldbowls, Delivery Service, and Catering. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Signature meal option with fresh ingredients for online ordering.
Bowl-based meals featuring seasonal produce and drinks.
Facilitates home delivery of food orders via app or website.
Provides food solutions for events and gatherings.
Funding Insights of Farmer J
Farmer J has successfully raised a total of $31.41M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $23 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $23.0M
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First Round
First Round
(05 Feb 2019)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2025 | Amount | Series B - Farmer J | Valuation | Beringea |
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| Feb, 2024 | Amount | Series A - Farmer J | Valuation | Beringea |
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| Feb, 2019 | Amount | Series A - Farmer J | Valuation | Imbiba |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Farmer J
Farmer J has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Beringea and Imbiba. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investments are made in growth-stage startups by Beringea.
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Founded Year | Domain | Location | |
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Growth capital and strategic support are provided by Imbiba.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Farmer J
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Farmer J
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Farmer J Comparisons
Competitors of Farmer J
Farmer J operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sweetgreen, Tossed, Abokado, Daisy Green and Papelon, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Salads and meal bowls are offered by restaurant chains.
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| domain | founded_year | HQ Location |
Healthy food is served in limited-service restaurants by Tossed.
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| domain | founded_year | HQ Location |
Fast food restaurant chain
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| domain | founded_year | HQ Location |
Aussie-style coffee and foods are served by the restaurant chain.
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| domain | founded_year | HQ Location |
Operates a chain of limited-service restaurants serving healthy, nutritious foods.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Farmer J
Frequently Asked Questions about Farmer J
When was Farmer J founded?
Farmer J was founded in 2014 and raised its 1st funding round 5 years after it was founded.
Where is Farmer J located?
Farmer J is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Farmer J a funded company?
Farmer J is a funded company, having raised a total of $31.41M across 3 funding rounds to date. The company's 1st funding round was a Series A of $2.48M, raised on Feb 05, 2019.
What does Farmer J do?
Farmer J was established in 2014 in the food service sector, focusing on healthy meals through limited service restaurants. Three locations are operated in London, United Kingdom. Catering orders for a minimum of ten people are handled via an online portal. Deliveries are facilitated through Deliveroo, with additional corporate delivery options available.
Who are the top competitors of Farmer J?
Farmer J's top competitors include Sweetgreen, Daisy Green and Tossed.
What products or services does Farmer J offer?
Farmer J offers Fieldtrays, Fieldbowls, Delivery Service, and Catering.