About fashionette
fashionette is a company based in Dusseldorf (Germany) founded in 2008 by Sebastian Siebert was acquired by GENUI in September 2015. It operates as a Direct-to-Consumer (D2C), and Two-Sided Marketplace. fashionette has raised $2.02 million across 1 funding round from investors including NRW.Bank, Sirius Equity Partners and Astutia. The company has 266 employees as of December 31, 2021. fashionette has completed 1 acquisition, including Brandfield. fashionette offers products and services including Designer Handbags, Designer Shoes, Designer Clothing, Jewelry & Watches, and Pre-Loved Items. fashionette operates in a competitive market with competitors including Mytheresa.com, Mister Spex, Uhrinstinkt, Emeza and Naschide, among others.
- Headquarter Dusseldorf, Germany
- Employees 266 as on 31 Dec, 2021
- Founders Sebastian Siebert
- Stage Public
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Fashionette Gmbh
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Annual Revenue
$77.06 M (USD)11as on Dec 31, 2018
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Net Profit
$356.97 K (USD)197as on Dec 31, 2018
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EBITDA
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Total Equity Funding
$2.02 M (USD)
in 1 rounds
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Latest Funding Round
$2.02 M (USD), Series A
Feb 11, 2011
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Investors
NRW.Bank
& 3 more
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Employee Count
266
as on Dec 31, 2021
- Investments & Acquisitions
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Acquired by
GENUI
(Sep 24, 2015)
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Products & Services of fashionette
fashionette offers a comprehensive portfolio of products and services, including Designer Handbags, Designer Shoes, Designer Clothing, Jewelry & Watches, and Pre-Loved Items. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Designer handbags are offered for various lifestyle needs.
Designer shoes are provided for all seasonal occasions.
Designer clothing is curated for men and women.
Elegant jewelry and watches are sold as accessories.
Certified pre-loved designer items are offered sustainably.
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Funding Insights of fashionette
fashionette has successfully raised a total of $2.02M through 1 strategic funding round. The most recent funding activity was a Series A round of $2.02 million completed in February 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $2.0M
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First Round
First Round
(11 Feb 2011)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2011 | Amount | Series A - fashionette | Valuation | NRW.Bank |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in fashionette
fashionette has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include NRW.Bank, Sirius Equity Partners and Astutia. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investment services are provided by Sirius Equity Partners for early-stage companies.
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Founded Year | Domain | Location | |
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Astutia is focused on long-term investment strategies in alternative asset classes.
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Founded Year | Domain | Location | |
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GENUI is engaged in impact-driven investments for sustainable growth.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by fashionette
fashionette has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Brandfield. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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E-commerce support services are provided to online businesses.
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2007 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - fashionette
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Fashionette Comparisons
Competitors of fashionette
fashionette operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mytheresa.com, Mister Spex, Uhrinstinkt, Emeza and Naschide, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
esa.com is an online retailer of luxury designer clothing and accessories from various brands for men, women, and kids
|
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| domain | founded_year | HQ Location |
Branded eyewear is retailed online by Mister Spex.
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| domain | founded_year | HQ Location |
Online platform selling luxury watches, accessories, and winders to consumers worldwide.
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| domain | founded_year | HQ Location |
Manages an e-commerce store featuring luxury fashion products.
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| domain | founded_year | HQ Location |
Operates an e-commerce store specializing in multi-category fashion products.
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| domain | founded_year | HQ Location |
Operates an online marketplace specializing in luxury multi-category home products.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Fashionette
Frequently Asked Questions about fashionette
When was fashionette founded?
fashionette was founded in 2008 and raised its 1st funding round 3 years after it was founded.
Where is fashionette located?
fashionette is headquartered in Dusseldorf, Germany. It is registered at Dusseldorf, North Rhine-westphalia, Germany.
Is fashionette a funded company?
fashionette is a funded company, having raised a total of $2.02M across 1 funding round to date. The company's 1st funding round was a Series A of $2.02M, raised on Feb 11, 2011.
How many employees does fashionette have?
As of Dec 31, 2021, the latest employee count at fashionette is 266.
What is the annual revenue of fashionette?
Annual revenue of fashionette is $77.06M as on Dec 31, 2018.
What does fashionette do?
fashionette is operated as a leading online marketplace specializing in premium and luxury fashion items, including designer handbags, shoes, clothing, jewelry, watches, and accessories for men and women. The platform is focused on offering products from renowned brands such as Gucci, Prada, and Valentino Garavani. A diverse range of fashion solutions is provided, catering to individual styles and preferences across Germany. Additionally, a pre-loved category is maintained for sustainable, certified second-hand designer pieces. The company is driven by innovative technologies and industry expertise to enhance the shopping experience, with the goal of becoming the top data-driven platform for luxury fashion in Europe.
Who are the top competitors of fashionette?
fashionette's top competitors include Mytheresa.com, Mister Spex and Uhrinstinkt.
What products or services does fashionette offer?
fashionette offers Designer Handbags, Designer Shoes, Designer Clothing, Jewelry & Watches, and Pre-Loved Items.
How many acquisitions has fashionette made?
fashionette has made 1 acquisition, including Brandfield.
Who are fashionette's investors?
fashionette has 4 investors. Key investors include NRW.Bank, Sirius Equity Partners, Astutia, and GENUI.