Fay

Schaumburg, United States Founded: 2014 • Age: 12 yrs
Online platform to find dieticians for in-person and virtual consultations

About Fay

Fay is a Healthcare company based in Schaumburg (United States) founded in 2014 by Sam Faycurry. It operates as an online platform to find dieticians for in-person and virtual consultations. Fay has raised $85 million across 3 funding rounds from investors including Goldman Sachs, General Catalyst and Forerunner Ventures. Its chief executive is Sam Faycurry. Its website faynutrition.com draws about 513 thousand monthly visits. Fay offers products and services including Dietitian Search Platform, Consultation Booking Service, and Insurance Matching Tool. Its focus areas include HealthTech, Healthcare Booking Platforms, Doctors and Listing Platforms.

Company details

Fay was founded in 2014 in Schaumburg, United States, as an online platform in the nutrition sector. Consultations with dieticians are facilitated for in-person and virtual sessions, with bookings arranged based on city, specialty, and pincode. Customized diet plans are provided to users through the service, supporting access to professional nutritional guidance across various locations.

  • Headquarters Schaumburg, United States
  • Founders Sam Faycurry
  • Sectors
    Healthcare
  • Website category Health
  • Website faynutrition.com
Key Metrics
  • Total Equity Funding
    $85M (USD)

    in 3 rounds

  • Latest Funding Round
    $50M (USD), Series B

    Feb 2025

  • Investors

Products & Services of Fay

Fay offers a comprehensive portfolio of products and services, including Dietitian Search Platform, Consultation Booking Service, and Insurance Matching Tool.

Dietitian Search Platform
Health Services

Online tool for locating and booking insurance-covered nutritionists by specialty.

Consultation Booking Service
Wellness Platform

System for scheduling virtual or in-person nutrition sessions with billing support.

Insurance Matching Tool
Health Tech

Feature to filter nutritionists based on user insurance plans and locations.

Funding Insights of Fay

Fay has successfully raised a total of $85M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $50 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $85M
  • Total Rounds 3
  • Last Round Series B β€” $50M
  • First Round $5M

    (Jun 2023)

  • Investors Count 4

All 3 funding rounds of Fay with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Feb 2025$50MSeries B–Goldman Sachs
May 2024$30MSeries A–Forerunner Ventures
Jun 2023$5MSeed–General Catalyst
–
Valuation history

4 investors in total: 4 institutional.

Investors in Fay

Fay has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Goldman Sachs, General Catalyst and Forerunner Ventures.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Investment banking services are delivered across multiple financial sectors.
1869goldmansachs.comNew York, United States
Investment and transformation services for entrepreneurs in technology and finance sectors.
–generalcatalyst.com-
Early-stage investments are directed toward tech startups by Forerunner Ventures.
–forerunnerventures.comSan Francisco, United States
Early-stage venture capital fund
–1984.vcSan Francisco, United States
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People of Fay

23 people are tracked at Fay (1 in leadership, 22 in team).

NameRoleGroup
Sam Faycurry
Founder & CEOLeadership
Amy R.
Full-timeTeam
Michelle K.
OperationsTeam
Galen Bryant
EngineeringTeam
Najelah Najdawi Jones
OperationsTeam
Mark Stefanski
EngineeringTeam
Anna Skopenko
Founding DesignerTeam
Daniel Melemed
EngineeringTeam
Jack Michaud
EngineeringTeam
Jason Rasmussen
Partnerships & OperationsTeam
Eric Fuessel
OperationsTeam
Katherine Xiao
OperationsTeam
Emily H.
OperationsTeam
Arianna Spitz
OperationsTeam
Sabrina Chok
OperationsTeam
Hessam Mostajabi
ProductTeam
Ruchita Gupta
OperationsTeam
Peppiina Niemi
OperationsTeam
Callie Burkhart
OperationsTeam
Christopher Lee
OperationsTeam

3 more people are available in the full profile.

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Timeline of Fay

3 dated milestones of Fay across 11 years, from founding to its latest funding, stage changes and deals.

  1. Founded Fay is founded.
  2. Funding First funding round of $5.0M.
  3. Funding Latest funding round, Series B, of $50.0M.

Web traffic of Fay

The website of Fay (faynutrition.com) receives about 513K visits a month and ranks #85,201 among all websites worldwide, #2,433 in Health.

  • Monthly visits
    513K

    ▲ 19.9% vs previous month

  • Unique visitors
    188.1K

    per month

  • Global rank
    #85,201

    among all websites

  • Category rank
    #2,433

    Health · Health

Similar websites

Websites whose visitors overlap most with Fay. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
healthprofs.com
healthprofs.com
100%
–#449,343–
zocdoc.com
95%
10.4M#6,106View details
usenourish.com
89%
1.6M#37,115View details
thenp2go.com
thenp2go.com
85%
–#1,732,324–
healthline.com
84%
53.9M#806View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for Fay

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  • Audience overlap
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Top companies in Digital Health & Telemedicine

10 companies that operate in the same segment as Fay (Digital Health & Telemedicine), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Provider of an online pharmacy with doctor listing and teleconsultation services
2015Delhi, Delhi, IndiaUSD 230.8 MUSD 328.97 M5,212
Online platform offering multiple healthcare services
2013Bengaluru, Karnataka, IndiaUSD 199.22 MUSD 62.4 M52
An application is provided for comparing prescription drug prices nationwide.
2011Santa Monica, California, United StatesUSD 22.21 MUSD 796.85 M1,063
Healthcare appointments are booked online via Zocdoc's platform.
2007New York, New York, United StatesUSD 425.97 MUSD 4.66 M1,365
An online marketplace for healthcare products is operated.
2011Kolkata, West Bengal, IndiaUSD 38.26 M––
Alto Pharmacy is focused on providing convenient prescription delivery services.
2015San Francisco, California, United StatesUSD 591.64 M–802
Membership-based primary care platform is offered for employees and consumers.
2007San Francisco, California, United StatesUSD 402.56 M––
Telehealth solutions are provided for doctors and patients' consultations.
2006Boston, Massachusetts, United StatesUSD 887.35 MUSD 115.54 M742
Digital health services for men's wellness are offered by Ro.
2017New York, New York, United StatesUSD 1.03 B–1,485
Provider of genetic test solutions to study ancestry, genealogy, and inherited traits
2006Sunnyvale, California, United StatesUSD 943.53 MUSD 189.9 M562
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Related news about Fay

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Frequently Asked Questions about Fay

Fay was founded in 2014 and raised its 1st funding round 9 years after it was founded.

Fay is headquartered in Schaumburg, United States. It is registered at Schaumburg, Illinois, United States.

Sam Faycurry is the current CEO of Fay. They have also founded this company.

Fay is a funded company, having raised a total of $85M across 3 funding rounds to date. The company's 1st funding round was a Seed of $5M, raised on Jun 2023.

Fay was founded in 2014 in Schaumburg, United States, as an online platform in the nutrition sector. Consultations with dieticians are facilitated for in-person and virtual sessions, with bookings arranged based on city, specialty, and pincode. Customized diet plans are provided to users through the service, supporting access to professional nutritional guidance across various locations.

Fay offers Dietitian Search Platform, Consultation Booking Service, and Insurance Matching Tool.

Fay has 4 investors. Key investors include Goldman Sachs, General Catalyst, Forerunner Ventures, and 1984 Ventures.

The website of Fay receives about 513 thousand visits a month and ranks #85,201 among all websites worldwide.

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