Feefo

Petersfield, United Kingdom Founded: 2007 • Age: 19 yrs Acquired By Vespa Capital
Genuine customer reviews are collected and displayed for online businesses.
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About Feefo

Feefo is a company based in Petersfield (United Kingdom) founded in 2007 was acquired by Vespa Capital in November 2018.. Feefo has completed 1 acquisition, including Reevoo. Feefo offers products and services including Feedback Platform and Analytics Tools. Feefo operates in a competitive market with competitors including Sprinklr, ActiveCampaign, Zendesk, Bazaarvoice and PowerReviews, among others.

  • Headquarter Petersfield, United Kingdom
  • Sectors
    Technology
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Feefo Holdings Limited
  • Date of Incorporation 16 Mar, 2010
  • Jurisdiction PETERSFIELD, HAMPSHIRE, ENGLAND
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    Vespa Capital

    (Nov 15, 2018)

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Products & Services of Feefo

Feefo offers a comprehensive portfolio of products and services, including Feedback Platform and Analytics Tools. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Tool for collecting and analyzing customer reviews.

System for gaining insights from customer feedback data.

People of Feefo
Headcount 50-200
Employee Profiles 49
Employee Profiles
People
Vicki Daruvalla
Director Of Customer Success (sme)
People
Dan H
Head Of Data Platform
People
Tony Wheble
Chief Executive Officer
People
Audrey Callan
Director of Customer Success

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Funding Insights of Feefo

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Feefo

Feefo has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Vespa Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Feefo

Feefo has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Reevoo. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
User-generated ratings and reviews are provided for brands and retailers.
2005
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Feefo

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Feefo Comparisons

Employees
+
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Competitors of Feefo

Feefo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sprinklr, ActiveCampaign, Zendesk, Bazaarvoice and PowerReviews, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based customer experience management software is provided for brands.
domain founded_year HQ Location
Sales, CRM, and email marketing automation software is provided.
domain founded_year HQ Location
Cloud-based customer service platform is offered for business engagement.
domain founded_year HQ Location
Provider of SaaS based marking solution
domain founded_year HQ Location
Insights from customer reviews are generated via cloud-based platform.
domain founded_year HQ Location
AI-based customer experience solutions for service agents are provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Feefo

Frequently Asked Questions about Feefo

When was Feefo founded?

Feefo was founded in 2007.

Where is Feefo located?

Feefo is headquartered in Petersfield, United Kingdom. It is registered at Petersfield, Hampshire, United Kingdom.

What does Feefo do?

Feefo was founded in 2007 in Petersfield, United Kingdom, as a SaaS provider in the consumer ratings and reviews sector. Post-purchase emails are sent to customers to gather verified feedback. This feedback is then displayed on business websites and shared via social media channels. Operations focus on enhancing online visibility through reviews, with analytics and insights derived from the collected data to support business decisions.

Who are the top competitors of Feefo?

Feefo's top competitors include Bazaarvoice, Zendesk and ActiveCampaign.

What products or services does Feefo offer?

Feefo offers Feedback Platform and Analytics Tools.

How many acquisitions has Feefo made?

Feefo has made 1 acquisition, including Reevoo.

Who are Feefo's investors?

Feefo has 1 investor. Key investors include Vespa Capital.

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