About Feefo
Feefo is a Technology company based in Petersfield (United Kingdom) founded in 2007, and was acquired by Vespa Capital in November 2018. Genuine customer reviews are collected and displayed for online businesses. It operates in the Technology and Retail sectors. Feefo has completed 1 acquisition, including Reevoo. Its website feefo.com draws about 920 thousand monthly visits. Feefo offers products and services including Feedback Platform and Analytics Tools. Its focus areas include E-Commerce Enablers, Customer Experience Management, Reviews Management and Enterprise Applications. Its legal entity is FEEFO HOLDINGS LIMITED.
Company details
Feefo was founded in 2007 in Petersfield, United Kingdom, as a SaaS provider in the consumer ratings and reviews sector. Post-purchase emails are sent to customers to gather verified feedback. This feedback is then displayed on business websites and shared via social media channels. Operations focus on enhancing online visibility through reviews, with analytics and insights derived from the collected data to support business decisions.
- Headquarters Petersfield, United Kingdom
- Stage Acquired
- SectorsTechnologyRetail
- Website category Travel and Tourism
- Website business.feefo.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Vespa Capital (Nov 2018)
- Legal Name Feefo Holdings Limited
- Date of Incorporation 16 Mar, 2010
- Jurisdiction PETERSFIELD, HAMPSHIRE, ENGLAND
- Investors
- Investments & Acquisitions
- Acquired byVespa Capital
(Nov 2018)
Products & Services of Feefo
Feefo offers a comprehensive portfolio of products and services, including Feedback Platform and Analytics Tools.
Tool for collecting and analyzing customer reviews.
System for gaining insights from customer feedback data.
Apps and channels of Feefo
its YouTube channel Feefo has 266 subscribers and 30 videos.
Videos from Feefo
The most watched videos on Feefo's YouTube channel, Feefo (266 subscribers). Click a video to play it here.
More on Feefo.
Investors in Feefo
Feefo has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Vespa Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| vespacapital.com |
Investor details for Feefo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Feefo
49 people are tracked at Feefo (23 in leadership, 26 in team).
| Name | Role | Group |
|---|---|---|
Vicki Daruvalla | Director Of Customer Success (sme) | Leadership |
Thora Kehoe | Chief Product Officer | Leadership |
Dan H | Head Of Data Platform | Leadership |
Tony Wheble | Chief Executive Officer | Leadership |
Helen G. | Director Of Customer Success (architecture) | Leadership |
Audrey Callan | Director of Customer Success | Leadership |
Steve Gardner | Chief Financial Officer | Leadership |
Paul Greatbatch | Chief Information Officer | Leadership |
Steve Powell | Chief Operating Officer | Leadership |
Joe Dodgson | Head Of Finance | Leadership |
James Mancz | Director Of Platform Engineering & Infosec | Leadership |
Joshua Cansell | Customer Success Director | Leadership |
Ulas Sagin | Head of Customer Support | Leadership |
Ian Dollimore | Head Of Data And Insight | Leadership |
Darryl Silk | Head Of Business Development | Leadership |
Imran Ali | Head Of Design | Leadership |
Bobby T. | Head Of Technology Operations & Product Marketing | Leadership |
Jaylene Healey | Head Of HR & Talent | Leadership |
Elliott Clayton | Chief Revenue Officer (cro) | Leadership |
Dee Naylor | Head of Customer Services | Leadership |
29 more people are available in the full profile.
Complete people profiles for Feefo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Feefo
Feefo has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Reevoo.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
User-generated ratings and reviews are provided for brands and retailers. | reevoo.com | London, United Kingdom | 2005 | Aug 2021 | •••• |
Complete acquisition details for Feefo
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Feefo
3 dated milestones of Feefo across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Feefo is founded.
- Exit Acquired by Vespa Capital.
- Acquisition Acquires Reevoo.
Web traffic of Feefo
The website of Feefo (feefo.com) receives about 919.9K visits a month and ranks #64,831 among all websites worldwide, #1,814 in Travel and Tourism.
- Monthly visits919.9K
▲ 0.8% vs previous month
- Unique visitors538.6K
per month
- Global rank#64,831
among all websites
- Category rank#1,814
Travel and Tourism · Travel and Tourism
- Bounce rate52%
- Pages per visit2.1
- Average visit1 min 23 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Feefo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
silvertraveladvisor.com | silvertraveladvisor.com | 100% | #1,002,081 | – | |
utravel.it | utravel.it | 100% | #226,347 | – | |
tourscoop.com | tourscoop.com | 100% | #1,681,352 | – | |
cruiseindustrynews.com | cruiseindustrynews.com | 100% | #154,506 | – | |
| pura-aventura.com | 100% | #1,092,870 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 38 similar websites and full traffic analytics for Feefo
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- 38 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Feefo
Complete news archive for Feefo
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- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Feefo
Feefo was founded in 2007.
Feefo is headquartered in Petersfield, United Kingdom. It is registered at Petersfield, Hampshire, United Kingdom.
Feefo was founded in 2007 in Petersfield, United Kingdom, as a SaaS provider in the consumer ratings and reviews sector. Post-purchase emails are sent to customers to gather verified feedback. This feedback is then displayed on business websites and shared via social media channels. Operations focus on enhancing online visibility through reviews, with analytics and insights derived from the collected data to support business decisions.
Feefo offers Feedback Platform and Analytics Tools.
Feefo has made 1 acquisition, including Reevoo.
Feefo has 1 investor. Key investors include Vespa Capital.
Feefo operates through Feefo Holdings Limited.
Yes. Feefo was acquired by Vespa Capital in November 2018.
The website of Feefo receives about 920 thousand visits a month and ranks #64,831 among all websites worldwide.