Fera Pet Organics

Arcadia, United States Founded: 2016 • Age: 10 yrs Acquired By General Mills
Pet care products for dogs and cats are provided.
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About Fera Pet Organics

Fera Pet Organics is a company based in Arcadia (United States) founded in 2016 was acquired by General Mills in November 2023.. Fera Pet Organics has raised $1 million across 1 funding round from investors including General Mills. Fera Pet Organics offers products and services including Probiotics, Hip and Joint Support, Mushroom Blend, and Goat Milk Topper.

  • Headquarter Arcadia, United States
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Consumer → Baby, Parenting & Pet Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $1 M (USD)

    in 1 rounds

  • Latest Funding Round
    $1 M (USD), Seed

    Jun 28, 2022

  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    General Mills

    (Nov 09, 2023)

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Products & Services of Fera Pet Organics

Fera Pet Organics offers a comprehensive portfolio of products and services, including Probiotics, Hip and Joint Support, Mushroom Blend, and Goat Milk Topper. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Supports gut health and digestion in dogs and cats

Aids joint health and mobility for pets

Boosts immune support using organic ingredients

Enhances skin and coat health for dogs and cats

People of Fera Pet Organics
Headcount 1-10
Employee Profiles 4
Employee Profiles
People
Emily Hsu
Chief Operating Officer
People
Hannah Hughes
Director of Innovation and Sustainability
People
Monte Griffin
Western Regional Sales Manager

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Funding Insights of Fera Pet Organics

Fera Pet Organics has successfully raised a total of $1M through 1 strategic funding round. The most recent funding activity was a Seed round of $1 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Seed — $1.0M
  • First Round

    (28 Jun 2022)

  • Investors Count
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2022 Amount Seed - Fera Pet Organics Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Fera Pet Organics

Fera Pet Organics has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include General Mills. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Multi-category food products are produced and distributed globally.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Fera Pet Organics

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Fera Pet Organics

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Fera Pet Organics Comparisons

Employees
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Competitors of Fera Pet Organics

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Fera Pet Organics

General Mills Acquires Fera Pets
Petsplusmag2 years ago
Fera Pet Organics debuts probiotic supplements
Petfoodprocessing2 years ago

Frequently Asked Questions about Fera Pet Organics

When was Fera Pet Organics founded?

Fera Pet Organics was founded in 2016 and raised its 1st funding round 6 years after it was founded.

Where is Fera Pet Organics located?

Fera Pet Organics is headquartered in Arcadia, United States. It is registered at Arcadia, California, United States.

Who is the current CEO of Fera Pet Organics?

Michelle Dulake is the current CEO of Fera Pet Organics.

Is Fera Pet Organics a funded company?

Fera Pet Organics is a funded company, having raised a total of $1M across 1 funding round to date. The company's 1st funding round was a Seed of $1M, raised on Jun 28, 2022.

What does Fera Pet Organics do?

Fera Pet Organics was founded in 2016 and is based in Arcadia, United States. Operations focus on the pet care sector, where organic products for dogs and cats are developed and supplied. Leadership is provided by CEO Michelle Dulake. The companys domain, ferapetorganics.com, supports distribution and information on available items. Services emphasize natural formulations tailored to pet health needs across the domestic market.

What products or services does Fera Pet Organics offer?

Fera Pet Organics offers Probiotics, Hip and Joint Support, Mushroom Blend, and Goat Milk Topper.

Who are Fera Pet Organics's investors?

Fera Pet Organics has 1 investor. Key investors include General Mills.

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