Fermata

Herzliya, Israel Founded: 2019 • Age: 7 yrs
AI-powered solutions for indoor farm monitoring and alerts are provided.

About Fermata

Fermata is a company based in Herzliya (Israel) founded in 2019. It operates as a AI-as-a-Service, and AgriTech Models. Fermata has raised $13.7 million across 2 funding rounds from investors including Raw Ventures and Massa Group. Fermata offers products and services including Croptimus™. Fermata operates in a competitive market with competitors including iUNU, Ombrea, HiGrade, Agrinamics and AdeptAg, among others.

  • Headquarter Herzliya, Israel
  • Sectors
    Agriculture
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Fermatagro Technology Limited
Operational Areas
Agriculture → Agricultural Technology & Innovation
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $13.7 M (USD)

    in 2 rounds

  • Latest Funding Round
    $10 M (USD), Series A

    Jan 07, 2025

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Fermata

Fermata offers a comprehensive portfolio of products and services, including Croptimus™. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

AI platform detects pests and diseases in crops automatically.

People of Fermata
Headcount 10-50
Employee Profiles 3
Employee Profiles
People
Ray Richards
CMO
People
Valeria Kogan
CEO, Founder

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Funding Insights of Fermata

Fermata has successfully raised a total of $13.7M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in January 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series A — $10.0M
  • First Round

    (10 Mar 2020)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2025 Amount Series A - Fermata Valuation Raw Ventures
Mar, 2020 Amount Series A - Fermata Valuation Massa Group
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Fermata

Fermata has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Raw Ventures and Massa Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Raw Ventures is engaged in funding innovative technology startups.
Founded Year Domain Location
Massa Group is recognized as an investment holding company focused on crafting startups.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Fermata

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Fermata

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Fermata Comparisons

Employees
+
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Competitors of Fermata

Fermata operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as iUNU, Ombrea, HiGrade, Agrinamics and AdeptAg, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
AI-powered indoor farm management and monitoring solutions are provided.
domain founded_year HQ Location
Provider of precision agriculture solutions
domain founded_year HQ Location
Mobile app for cannabis analytics & decision support to growers
domain founded_year HQ Location
Integrated solution for monitoring, management, and control of indoor vertical farms
domain founded_year HQ Location
Producer & supplier of cannabis, vegetables, and fruits
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Fermata

Frequently Asked Questions about Fermata

When was Fermata founded?

Fermata was founded in 2019 and raised its 1st funding round 1 year after it was founded.

Where is Fermata located?

Fermata is headquartered in Herzliya, Israel. It is registered at Herzliya, Central District, Israel.

Is Fermata a funded company?

Fermata is a funded company, having raised a total of $13.7M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3.7M, raised on Mar 10, 2020.

What does Fermata do?

Fermata is engaged in developing computer vision solutions for agriculture, targeting both controlled environment and outdoor farming. The companys flagship platform, Croptimus, is designed to automatically detect pests and diseases, reducing scouting time and crop loss. Solutions are built to enhance sustainability by minimizing pesticide use and optimizing crop inputs. Fermata operates within the AgriTech sector, providing innovative tools to improve grower efficiency and profitability through advanced data science and machine learning technologies.

Who are the top competitors of Fermata?

Fermata's top competitors include iUNU, HiGrade and Agrinamics.

What products or services does Fermata offer?

Fermata offers Croptimus™.

Who are Fermata's investors?

Fermata has 2 investors. Key investors include Raw Ventures, and Massa Group.

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