About FERO
FERO is a company based in Amsterdam (Netherlands) founded in 2023 by Maximilian Van Boxel and Craig Savage.. FERO has raised $3 million across 1 funding round from investors including Coatue, Volta Ventures and Antler. FERO operates in a competitive market with competitors including Ezetap, 2can, Cyclos, SignCatch and SEPAY, among others.
- Headquarter Amsterdam, Netherlands
- Founders Maximilian Van Boxel, Craig Savage
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Sectors
Financial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$3 M (USD)
in 1 rounds
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Latest Funding Round
$3 M (USD), Seed
Nov 02, 2023
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Investors
Coatue
& 2 more
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Employee Count
Employee Count
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Leadership Team
2 people
Strategic Team
1 people
Software Development Team
1 people
Co Team
1 people
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Funding Insights of FERO
FERO has successfully raised a total of $3M through 1 strategic funding round. The most recent funding activity was a Seed round of $3 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $3.0M
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First Round
First Round
(02 Nov 2023)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2023 | Amount | Seed - FERO | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in FERO
FERO has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Coatue, Volta Ventures and Antler. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Provider of an investment platform for various stages
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Founded Year | Domain | Location | |
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Volta Ventures is focused on investing in B2B SaaS startups.
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Founded Year | Domain | Location | |
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Early-stage investing and founder support services are offered globally by Antler.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by FERO
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - FERO
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Fero Comparisons
Competitors of FERO
FERO operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ezetap, 2can, Cyclos, SignCatch and SEPAY, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based mPOS software and hardware solutions are provided for businesses.
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| domain | founded_year | HQ Location |
Card payments are enabled on smartphones for Russian merchants.
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NFC-enabled POS software is provided for payments and loyalty programs.
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| domain | founded_year | HQ Location |
SaaS-based PoS platform integrates systems with websites and mobile apps.
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| domain | founded_year | HQ Location |
Hardware-based payment terminal for businesses
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about FERO
When was FERO founded?
FERO was founded in 2023.
Where is FERO located?
FERO is headquartered in Amsterdam, Netherlands.
Who is the current CEO of FERO?
Craig Savage is the current CEO of FERO. They have also founded this company.
Is FERO a funded company?
FERO is a funded company, having raised a total of $3M across 1 funding round to date. The company's 1st funding round was a Seed of $3M, raised on Nov 02, 2023.
What does FERO do?
FERO was founded in 2023 in Amsterdam, Netherlands, within the fintech sector. Payment processing solutions are provided for business checkouts, with personalization tailored to individual customers. Optimization of payment methods is applied on a customer-by-customer basis, while fraud detection is managed through friction-based adjustments rather than binary decisions. Operations focus on enhancing checkout experiences across various business applications.
Who are FERO's investors?
FERO has 3 investors. Key investors include Coatue, Volta Ventures, and Antler.