About Fiit
Fiit is a company based in London (United Kingdom) founded in 2017 by Noam Ohana, Sammi Adhami, Daniel Robert Shellard, and Ian Robert Milroy McCaig.. Fiit has raised $21 million across 3 funding rounds from investors including JamJar Investments, Rooks Nest Ventures and Westminster Capital. Fiit offers products and services including FIIT App and Digital Fitness Solution. Fiit operates in a competitive market with competitors including Muse Wearables, Ochy, AyuRythm, Pytheos Health Systems and Zivov, among others.
- Headquarter London, United Kingdom
- Founders Noam Ohana, Sammi Adhami, Daniel Robert Shellard, Ian Robert Milroy McCaig
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Sectors
Healthcare
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Email
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Phone
*********
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Website
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Social
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- Legal Name Fiit Limited
- Date of Incorporation 06 Apr, 2017
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$21 M (USD)
in 3 rounds
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Latest Funding Round
$9.6 M (USD), Seed
Mar 15, 2019
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Investors
JamJar Investments
& 3 more
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Employee Count
Employee Count
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Products & Services of Fiit
Fiit offers a comprehensive portfolio of products and services, including FIIT App and Digital Fitness Solution. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
App for unlimited workouts, classes, and fitness community building.
Platform for brands and gyms to enhance engagement and wellness.
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Funding Insights of Fiit
Fiit has successfully raised a total of $21M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $9.6 million completed in March 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Seed — $9.6M
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First Round
First Round
(24 Jul 2017)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2019 | Amount | Seed - Fiit | Valuation |
investors |
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| Jan, 2018 | Amount | Seed - Fiit | Valuation |
investors |
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| Jul, 2017 | Amount | Seed - Fiit | Valuation | Connect Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Fiit
Fiit has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include JamJar Investments, Rooks Nest Ventures and Westminster Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage tech startups are funded by this venture capital firm.
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Founded Year | Domain | Location | |
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Real estate investment strategies are created and executed by Westminster Capital.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Fiit
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Fiit
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Fiit Comparisons
Competitors of Fiit
Fiit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Muse Wearables, Ochy, AyuRythm, Pytheos Health Systems and Zivov, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Smartwatch and app for fitness and nutrition tracking are developed.
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| domain | founded_year | HQ Location |
AI-assisted app for analyzing runners' body movements is provided.
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| domain | founded_year | HQ Location |
Mobile app offering personalized wellness recommendations based on health parameters
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| domain | founded_year | HQ Location |
Provider of digital health platform to mange fitness & wellness
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| domain | founded_year | HQ Location |
AI-based chronic care platform is provided for patients and doctors.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Fiit
Frequently Asked Questions about Fiit
When was Fiit founded?
Fiit was founded in 2017.
Where is Fiit located?
Fiit is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Fiit a funded company?
Fiit is a funded company, having raised a total of $21M across 3 funding rounds to date. The company's 1st funding round was a Seed of $11.4M, raised on Jul 24, 2017.
What does Fiit do?
Fiit was founded in 2017 in London, United Kingdom, within the fitness technology sector. A mobile app is provided for tracking workouts and fitness activities. Workout videos and training classes led by expert personal trainers are accessible via the platform. User performance is monitored through data technology that connects the app to televisions. A free wearable smart tracker is supplied, syncing with the app to record training metrics.
Who are the top competitors of Fiit?
Fiit's top competitors include Ochy, Muse Wearables and AyuRythm.
What products or services does Fiit offer?
Fiit offers FIIT App and Digital Fitness Solution.
Who are Fiit's investors?
Fiit has 4 investors. Key investors include JamJar Investments, Rooks Nest Ventures, Westminster Capital, and Connect Ventures.
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