About Finimize
Finimize is a Media & Entertainment company based in London (United Kingdom) founded in 2015, and was acquired by abrdn in October 2021. Financial news app. It operates in the Media & Entertainment and Technology sectors. Finimize has raised $2.51 million across 2 funding rounds from investors including abrdn, Cherry Ventures and Passion Capital. The company has 19 employees. Finimize was last valued at $7.2 million in July 2017. Its website finimize.com draws about 272 thousand monthly visits. Finimize offers products and services including Daily Newsletter and Analysis Reports. Its focus areas include FinTech, Investment Tech, Wealth Management Platforms and Financial Management Training. Its legal entity is FINIMIZE LIMITED.
Company details
Finimize was founded in 2015 in London, United Kingdom, as a financial news application targeted at personal investment. Coverage includes market updates, trading insights, stock exchange information, and cryptocurrency developments. Users are assisted in identifying investment opportunities and evaluating providers through reviews. The platform operates exclusively on iOS devices, serving the fintech sector with data-driven content.
- Headquarters London, United Kingdom
- Employees 19
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Website category Finance · Investing
- Website finimize.com
- Social LinkedIn X Facebook Instagram
- Acquired by abrdn (Oct 2021)
- Legal Name Finimize Limited
- Date of Incorporation 12 Aug, 2016
- Jurisdiction LONDON, UNITED KINGDOM
- Annual Revenue$437.16 K (USD)-13as on Jan 31, 2021
- Net Profit-$80.33 K (USD)-48as on Jan 31, 2021
- EBITDA-$201.58 K (USD)11as on Jan 31, 2021
- Total Equity Funding$2.51M (USD)
in 2 rounds
- Latest Funding Round$1.9M (USD), Seed
Jul 2017
- Investorsabrdn
& 3 more
- Employee Count19
- Acquired byabrdn
(Oct 2021)
Products & Services of Finimize
Finimize offers a comprehensive portfolio of products and services, including Daily Newsletter and Analysis Reports.
Provides daily financial updates and market analysis for users.
Offers in-depth investment research on stocks and trends.
Funding Insights of Finimize
Finimize has successfully raised a total of $2.51M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.9 million completed in July 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.51M
- Total Rounds 2
- Last Round Seed β $1.9M
- First Round $611,591
(Nov 2016)
- Investors Count 3
All 2 funding rounds of Finimize with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2017 | $1.9M | Seed | $7.2M | Cherry Ventures | β |
| Nov 2016 | $611,591 | Seed | β | Passion Capital |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2017 | $7.2M | β’β’β’β’β’β’β’β’ |
Last known valuation $7.2M (Jul 2017). 4 investors in total: 3 institutional and 1 angel.
Investors in Finimize
Finimize has secured backing from 4 investors, including venture fund and angel investors. Prominent investors backing the company include abrdn, Cherry Ventures and Passion Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of early-stage venture capital funding for European technology companies | cherry.vc | Berlin, Germany | ||
Tech focused Early stage VC Firm investing in Europe and the UK | passioncapital.com | London, United Kingdom | ||
Multiple sectors are invested in by abrdn's private equity fund. | 1825 | abrdn.com | Edinburgh, United Kingdom | |
JB Jason Butler | unknown_0b1461746bbe48659 |
Investor details for Finimize
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Finimize
12 people are tracked at Finimize (5 in leadership, 7 in team); the tracked headcount is 19.
| Name | Role | Group |
|---|---|---|
Max Rofagha | Founder & CEO | Leadership |
Henry Galbraith | Head of Talent | Leadership |
Alex Condick | Head Of Sales B2b | Leadership |
Anders Kravis | Chief Product Officer | Leadership |
Maria-Magdalena Lambreva | Head Of Marketing | Leadership |
Kim Habib | Lead Product Designer | Team |
Naomi Prakash | Editorial Lead | Team |
Joshua Lee | Creative Marketing Manager | Team |
George Mwikila | Product Quality - L II | Team |
Amki Moors | CRM Marketing Manager | Team |
Guy Gardener | Senior Audio Producer | Team |
Ruth Russell | Operations Manager | Team |
Complete people profiles for Finimize
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Finimize
5 dated milestones of Finimize across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Finimize is founded.
- Funding First funding round of $612K.
- Funding Latest funding round, Seed, of $1.9M.
- Milestone Reaches Minicorn status.
- Exit Acquired by abrdn.
Web traffic of Finimize
The website of Finimize (finimize.com) receives about 272.1K visits a month and ranks #186,141 among all websites worldwide, #11,407 in Investing.
- Monthly visits272.1K
▲ 2.9% vs previous month
- Unique visitors126.7K
per month
- Global rank#186,141
among all websites
- Category rank#11,407
Finance · Investing
- Bounce rate50%
- Pages per visit1.9
- Average visit38 sec
- DevicesDesktop 37% Β· Mobile 63%
Websites whose visitors overlap most with Finimize. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| invezz.com | 100% | 403.9K | #136,393 | View details | |
| tipranks.com | 99% | 8.5M | #8,337 | View details | |
| fidelity.com | 98% | 129.5M | #275 | View details | |
| tradingview.com | 98% | 248.1M | #118 | View details | |
| trefis.com | 97% | 290.2K | #198,777 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Finimize
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Finimize
Complete news archive for Finimize
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Finimize
Finimize was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Finimize is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Finimize is a funded company, having raised a total of $2.51M across 2 funding rounds to date. The company's 1st funding round was a Seed of $611.59K, raised on Nov 2016.
Finimize has 19 employees.
Annual revenue of Finimize is $437.16K as on Jan 31, 2021.
Finimize was founded in 2015 in London, United Kingdom, as a financial news application targeted at personal investment. Coverage includes market updates, trading insights, stock exchange information, and cryptocurrency developments. Users are assisted in identifying investment opportunities and evaluating providers through reviews. The platform operates exclusively on iOS devices, serving the fintech sector with data-driven content.
Finimize offers Daily Newsletter and Analysis Reports.
Finimize has 4 investors. Key investors include abrdn, Cherry Ventures, Passion Capital, and Jason Butler.
The valuation of Finimize is $7.2M as of Jul 2017.
Finimize operates through Finimize Limited.
Yes. Finimize was acquired by abrdn in October 2021.
The website of Finimize receives about 272 thousand visits a month and ranks #186,141 among all websites worldwide.

