About Fired Earth
Fired Earth is a company based in Oxford (United Kingdom) founded in 1983 was acquired by Topps Tiles in December 2025. Fired Earth has raised $49.72 million across 1 funding round from investors including Topps Tiles and The AFE Group. The company has 296 employees. Fired Earth offers products and services including Tiles and Paints.
- Headquarter Oxford, United Kingdom
- Employees 296
- SectorsRetail
- Website category Home and Garden
- Website firedearth.com
- Social LinkedIn X Facebook Instagram
- Acquired by The AFE Group (Jul 2001)
- Legal Name Fired Earth
- Annual Revenue$14.99 M (USD)0as on Sep 30, 2022
- Net Profit$121.6 K (USD)0as on Sep 30, 2022
- Total Equity Funding$49.72M (USD)
in 1 rounds
- Latest Funding Round$49.72M (USD), Private Equity Round
Jun 1998
- InvestorsTopps Tiles
& 1 more
- Employee Count296
- Acquired by
Products & Services of Fired Earth
Fired Earth offers a comprehensive portfolio of products and services, including Tiles and Paints.
Tiles are supplied in various styles and materials for walls and floors, catering to areas like kitchens and bathrooms.
Paints are provided in multiple colors and collections for walls and ceilings, designed for home improvement applications.
Funding Insights of Fired Earth
Fired Earth has successfully raised a total of $49.72M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $49.72 million completed in June 1998. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $49.72M
- Total Rounds 1
- Last Round Private Equity Round — $49.72M
- First Round $49.72M
(Jun 1998)
All 1 funding rounds of Fired Earth with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 1998 | $49.72M | Private Equity Round | – | – | – |
2 investors in total: 2 institutional.
Investors in Fired Earth
Fired Earth has secured backing from 2 investors. Prominent investors backing the company include Topps Tiles and The AFE Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Company that designs, manufactures, and supports cooking, bakery, and refrigeration equipment for the foodservice and hospitality industries | 1999 | theafegroup.com | - | |
Supplier of stones and tiles | 1963 | toppstiles.co.uk | Leicester, United Kingdom |
Investor details for Fired Earth
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Fired Earth
14 people are tracked at Fired Earth (6 in leadership, 8 in team); the tracked headcount is 296.
| Name | Role | Group |
|---|---|---|
Jean-Paul Mouawad | CEO & MD | Leadership |
David Tailford | CEO | Leadership |
James Lousada | Joint Managing Director | Leadership |
Paul Hawes | Customer Operations And Supply Chain Director | Leadership |
Colin Roby-Welford | Sales And Marketing Director | Leadership |
Peter Williams | Director Of Finance, Systems And Business Support | Leadership |
Helen Richards | Sales Consultant | Team |
Lizzie Smith | Assistant Category Manager | Team |
Jessica Nicks | Brand Manager | Team |
Megan Rankine | Retail Sales Manager | Team |
Maisie Webb | Social And Content Manager | Team |
Maria Georgakaki | Studio Manager/design Consultant | Team |
Joanne Jones | Interior Designer | Team |
Kayleigh Mathias | Assistant Buyer | Team |
Complete people profiles for Fired Earth
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Fired Earth
4 dated milestones of Fired Earth across 42 years, from founding to its latest funding, stage changes and deals.
- Founded Fired Earth is founded.
- Funding First funding round of $49.7M.
- Exit Acquired by The AFE Group.
- Exit Acquired by Topps Tiles.
Web traffic of Fired Earth
The website of Fired Earth (firedearth.com) receives about 160.1K visits a month and ranks #234,629 among all websites worldwide, #3,442 in Home and Garden.
- Monthly visits160.1K
▲ 29% vs previous month
- Unique visitors53.9K
per month
- Global rank#234,629
among all websites
- Category rank#3,442
Home and Garden · Home and Garden
- Bounce rate40%
- Pages per visit4.8
- Average visit1 min 07 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Fired Earth. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| toppstiles.co.uk | 100% | 936.8K | #62,872 | View details | |
| tilegiant.co.uk | 91% | 67.3K | #456,501 | View details | |
bertandmay.com | bertandmay.com | 84% | – | #466,524 | – |
| porcelainsuperstore.co.uk | 84% | – | – | View details | |
stonetilecompany.co.uk | stonetilecompany.co.uk | 81% | – | #502,943 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Fired Earth
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Fired Earth
10 companies that operate in the same segment as Fired Earth (Retail Stores & Chains), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Home improvement products and services are retailed by Lowe's. | 1946 | Mooresville, North Carolina, United States | – | USD 86.29 B | 270,000 | |
Office supplies and business products are distributed online to companies. | 1986 | Framingham, Massachusetts, United States | – | – | 13,447 | |
Pet foods, products, and care services are provided by PetSmart. | 1987 | Phoenix, Arizona, United States | USD 23.3 M | – | – | |
Multi-format offline retail is operated in India. | 1997 | Mumbai, Maharashtra, India | USD 3.41 B | USD 280.87 K | 32 | |
Grocery products are retailed through a nationwide chain of stores. | 1883 | Cincinnati, Ohio, United States | – | – | – | |
Internet first brand of fashion apparel wear for men and women | 1975 | Arteixo, A Coruna, Spain | – | USD 308.1 M | 1,454 | |
Retailer offering wide array of perfumes | 1910 | Dusseldorf, North Rhine-westphalia, Germany | USD 259.43 M | – | – | |
Groceries, essentials, clothing, and electronics are retailed nationwide. | 1962 | Minneapolis, Minnesota, United States | – | USD 104.78 B | 440,000 | |
Hypermarkets and retail stores are operated globally by Carrefour. | 1959 | Massy, France | – | USD 98.74 B | 324,750 | |
Fashion apparel, shoes, and accessories are retailed nationwide. | 1901 | Seattle, Washington, United States | – | – | – |
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Frequently Asked Questions about Fired Earth
Fired Earth was founded in 1983 and raised its 1st funding round 15 years after it was founded.
Fired Earth is headquartered in Oxford, United Kingdom. It is registered at Oxford, Oxfordshire, United Kingdom.
Jean-Paul Mouawad is the current CEO of Fired Earth.
Fired Earth is a funded company, having raised a total of $49.72M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $49.72M, raised on Jun 1998.
Fired Earth has 296 employees.
Annual revenue of Fired Earth is $14.99M as on Sep 30, 2022.
Fired Earth, Ltd. is a manufacturer and seller of home interior and decor products. They offer ceramic tiles, fabrics, rugs, natural floor coverings, paints, and other home decor accessories pertaining to kitchen, bathroom, living room, bedroom, and gardens. They operate 67 stores across the United States and Europe, as of August 2016. The brand was acquired by the Aga Rangemaster Group (owned by Middleby Corporation). Prior to its acquisition, the company was owned by PPM Ventures.
Fired Earth offers Tiles and Paints.
Fired Earth has 2 investors. Key investors include Topps Tiles, and The AFE Group.
Fired Earth operates through Fired Earth.
Yes. Fired Earth was acquired by The AFE Group in July 2001.
The website of Fired Earth receives about 160 thousand visits a month and ranks #234,629 among all websites worldwide.