About Firefly Experience
Firefly Experience is a company based in London (United Kingdom) founded in 2013.. Firefly Experience has raised $539.5 thousand across 3 funding rounds from investors including M12 and Innovate UK. The company has 2 employees as of December 31, 2020. Firefly Experience operates in a competitive market with competitors including Polarsteps, Atly, Tripoto, Thatch and Atlas Obscura, among others.
- Headquarter London, United Kingdom
- Employees 2 as on 31 Dec, 2020
- Stage Minicorn
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Sectors
Travel & HospitalityMedia & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Firefly Experience Ltd
- Date of Incorporation 17 May, 2013
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$539.5 K (USD)
in 3 rounds
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Latest Funding Round
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Investors
M12
& 1 more
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Employee Count
2
as on Dec 31, 2020
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Funding Insights of Firefly Experience
Firefly Experience has successfully raised a total of $539.5K across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Last Round
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First Round
First Round
(22 Mar 2015)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2015 | Amount | Seed - Firefly Experience | Valuation |
investors |
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| Apr, 2015 | Amount | Grant - Firefly Experience | Valuation |
investors |
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| Mar, 2015 | Amount | Seed - Firefly Experience | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Firefly Experience
Firefly Experience has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include M12 and Innovate UK. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital investments in technology startups are facilitated by M12.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Firefly Experience
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Firefly Experience
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Firefly Experience Comparisons
Competitors of Firefly Experience
Firefly Experience operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Polarsteps, Atly, Tripoto, Thatch and Atlas Obscura, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Mobile app to create and share travelogues
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| domain | founded_year | HQ Location |
Favorite places are discovered and shared through interest-based groups.
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| domain | founded_year | HQ Location |
Provider of a travelogue platform
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| domain | founded_year | HQ Location |
Online platform for travelers to discover & share travel stories
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| domain | founded_year | HQ Location |
Unconventional places are documented and shared via user-generated content.
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| domain | founded_year | HQ Location |
App-based platform for sharing & discovering travel stories
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Firefly Experience
When was Firefly Experience founded?
Firefly Experience was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Where is Firefly Experience located?
Firefly Experience is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Firefly Experience a funded company?
Firefly Experience is a funded company, having raised a total of $539.5K across 3 funding rounds to date. The company's 1st funding round was a Seed of $539.5K, raised on Mar 22, 2015.
How many employees does Firefly Experience have?
As of Dec 31, 2020, the latest employee count at Firefly Experience is 2.
What does Firefly Experience do?
Firefly Experience was founded in 2013 in London, United Kingdom. Operations focus on the travel technology sector through a mobile-first application. Trip moments are captured and organized into digital stories. Personalized recommendations are generated via machine learning for planning, while travel guides, journaling features, and mementos are integrated to support users in documenting and sharing experiences.
Who are the top competitors of Firefly Experience?
Firefly Experience's top competitors include Atlas Obscura, Atly and Thatch.
Who are Firefly Experience's investors?
Firefly Experience has 2 investors. Key investors include M12, and Innovate UK.
What is Firefly Experience's valuation?
The valuation of Firefly Experience is $2.95M as of Mar 2015.