About Firehouse Subs
Firehouse Subs is a Consumer company based in Jacksonville (United States) founded in 1998 by Chris Sorensen and Robin Sorensen, and was acquired by Restaurant Brands International in November 2021. Gourmet sub sandwiches are offered by multi-brand restaurant franchise. The company has 142 employees. Its website firehousesubs.com draws about 1.6 million monthly visits. Its focus areas include Food and Agriculture, Food Service Chains, Restaurants and Limited Service. Its legal entity is FIREHOUSE RESTAURANT GROUP, INC. Its competitors include McDonald's, Wendy's International and Checkers Drive-In.
Company details
Firehouse was founded in 1998 in Jacksonville, United States, by co-founders Chris Sorensen and Robin Sorensen. A multi-brand franchise model is employed in the quick-service restaurant sector. Gourmet sub sandwiches are prepared and served at franchise locations. Operations focus on franchising for expansion, with emphasis on meal preparation and customer service across the United States.
- Headquarters Jacksonville, United States
- Employees 142
- Founders Chris Sorensen, Robin Sorensen
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Restaurants and Delivery
- Phone•••• ••••
- Website firehousesubs.com
- Social LinkedIn X Facebook
- Acquired by Restaurant Brands International (Nov 2021)
- Legal Name Firehouse Restaurant Group, Inc.
- Latest Funding Round$25.82K (USD), Grant
Sep 2008
- InvestorsRestaurant Brands International
& 1 more
- Employee Count142
- Acquired byRestaurant Brands International
(Nov 2021)
Funding Insights of Firehouse Subs
- Total Rounds 2
- Last Round Grant — $25,822
- Investors Count 1
All 2 funding rounds of Firehouse Subs with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2008 | $25,822 | Grant | – | – | |
| Jul 2008 | Grant | – | – |
2 investors in total: 2 institutional.
Investors in Firehouse Subs
Firehouse Subs has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Restaurant Brands International and HUD Exchange.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Resources and assistance are provided to HUD's community partners. | hudexchange.info | United States | ||
Quick-service restaurant brands are operated on a global scale. | 2014 | rbi.com | Toronto, Canada |
Investor details for Firehouse Subs
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Firehouse Subs
38 people are tracked at Firehouse Subs (18 in leadership, 20 in team); the tracked headcount is 142.
| Name | Role | Group |
|---|---|---|
Chris Sorensen | Co-Founder | Leadership |
Robin Sorensen | Co-Founder | Leadership |
Elizabeth Rodriguez | Director | Leadership |
Denise Rodriguez Smyth | Director, Marketing – Brand Lead | Leadership |
Todd Gray | Director, Digital Marketing | Leadership |
Kelly Crummer | Senior Director, Franchising Us&c | Leadership |
Rachel Felker | Franchise Business Partner | Leadership |
Jalila Bouchareb | Vp, Format Innovation, Firehouse Subs At Restaurant Brands International | Leadership |
Christine Ira Stahl | Director Of Analytics | Leadership |
Alan Zampella | Head Of Product & Engineering | Leadership |
Mike Hancock | President | Leadership |
Greg Delks | Vice President Franchise Development | Leadership |
Dena Vonwerssowetz | Chief Marketing Officer- Firehouse Subs, US And Canada | Leadership |
Rob Jakoby | VP Of IT | Leadership |
Tim Adams | Franchise Business Partner | Leadership |
Shira Bell | Director, Marketing | Leadership |
Nasli Heeramaneck | Senior Director Of Brand Marketing | Leadership |
Darcy Ervick | Director Of Field Marketing | Leadership |
Connor Darrow | Analyst, Franchising, Fhs, Us&c | Team |
Devin Scott | Manager of Restaurant Technology | Team |
18 more people are available in the full profile.
Complete people profiles for Firehouse Subs
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Firehouse Subs
4 dated milestones of Firehouse Subs across 23 years, from founding to its latest funding, stage changes and deals.
- Founded Firehouse Subs is founded.
- Funding First funding round.
- Funding Latest funding round, Grant, of $26K.
- Exit Acquired by Restaurant Brands International.
Competitors of Firehouse Subs
Firehouse Subs has 3 listed competitors in our database. They include McDonald's, Wendy's International and Checkers Drive-In.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mcdonalds.com | 1940 | Oak Brook, United States | Fast food chain known for burgers and fries globally. | |||
| wendys.com | 1969 | Dublin, United States | 15,300 | Fast food chains are operated globally by Wendy's International. | ||
| checkers.com | 1986 | Atlanta, United States | 27 | Restaurant chain specialising in fried chicken and burgers |
Detailed competitors of Firehouse Subs
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Firehouse Subs
The website of Firehouse Subs (firehousesubs.com) receives about 1.6M visits a month and ranks #26,221 among all websites worldwide, #747 in Restaurants and Delivery.
- Monthly visits1.6M
▲ 12.4% vs previous month
- Unique visitors951.3K
per month
- Global rank#26,221
among all websites
- Category rank#747
Food and Drink · Restaurants and Delivery
- Bounce rate35%
- Pages per visit6.7
- Average visit3 min 10 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Firehouse Subs. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| jimmyjohns.com | 100% | 4M | #11,883 | View details | |
| subway.com | 96% | 9.7M | #4,839 | View details | |
| jerseymikes.com | 86% | 5.2M | #9,326 | View details | |
| ezcater.com | 78% | 3.8M | #14,514 | View details | |
| quiznos.com | 76% | 100.3K | #314,375 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Firehouse Subs
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food Service Chains
3 companies that operate in the same segment as Firehouse Subs (Food Service Chains) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Salads and meal bowls are offered by restaurant chains. | 2006 | Los Angeles, California, United States | USD 479.07 M | USD 679.47 M | 2,868 | |
Doughnuts and coffee are provided by the international chain. | 1937 | Winston-salem, North Carolina, United States | USD 114.68 M | USD 1.52 B | 21,000 | |
A chain of restaurants provides meals and catering services. | 2009 | Colorado City, Colorado, United States | USD 11.45 M | 526 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Firehouse Subs
Complete news archive for Firehouse Subs
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Firehouse Subs
Firehouse Subs was founded in 1998 and raised its 1st funding round 10 years after it was founded.
Firehouse Subs is headquartered in Jacksonville, United States.
Firehouse Subs has 142 employees.
Firehouse was founded in 1998 in Jacksonville, United States, by co-founders Chris Sorensen and Robin Sorensen. A multi-brand franchise model is employed in the quick-service restaurant sector. Gourmet sub sandwiches are prepared and served at franchise locations. Operations focus on franchising for expansion, with emphasis on meal preparation and customer service across the United States.
Firehouse Subs's top competitors include Wendy's International, McDonald's and Checkers Drive-In.
Firehouse Subs has 2 investors. Key investors include Restaurant Brands International, and HUD Exchange.
Firehouse Subs operates through Firehouse Restaurant Group, Inc..
Yes. Firehouse Subs was acquired by Restaurant Brands International in November 2021.
The website of Firehouse Subs receives about 1.6 million visits a month and ranks #26,221 among all websites worldwide.