About First Camp
First Camp is a Travel & Hospitality company based in Stockholm (Sweden) founded in 2003, and was acquired by Nordic Camping in January 2019. Operator of camping and adventure tours. First Camp has completed 2 acquisitions, including Apukka Resort and Kronocamping. Its chief executive, as recorded, is Johan Soor. Its website firstcamp.se draws about 73 thousand monthly visits. Its focus areas include Travel and Hospitality.
Company details
First Camp, established in 2003, excels in travel and hospitality, and hiking camping adventure tour operators. Operator of camping and adventure tours. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide. It continues to evolve, meeting industry challenges with strategic approaches.
- Headquarters Stockholm, Sweden
- Stage Acquired
- SectorsTravel & Hospitality
- Website category Hobbies and Leisure · Camping Scouting and Outdoors
- Email••••••••
- Phone•••• ••••
- Website firstcamp.se
- Social LinkedIn Facebook Instagram YouTube
- Acquired by Nordic Camping (Jan 2019)
- Legal Name First Camp
- Investors
- Investments & AcquisitionsApukka Resort
& 1 more
- Acquired byNordic Camping
(Jan 2019)
Apps and channels of First Camp
its YouTube channel First Camp has 315 subscribers and 22 videos.
Videos from First Camp
The most watched videos on First Camp's YouTube channel, First Camp (315 subscribers). Click a video to play it here.
More on First Camp.
Investors in First Camp
First Camp has secured backing from 1 investor. Prominent investors backing the company include Nordic Camping.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Camping and adventure tours are operated in Sweden. | 2005 | nordiccamping.se | Stockholm, Sweden |
Investor details for First Camp
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People of First Camp
13 people are tracked at First Camp (8 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Johan Soor | CEO | Leadership |
Kent Lodberg | Head Of Marketing | Leadership |
Anna Widing | Head Of Group Accounting | Leadership |
Göran Meijer | CFO | Leadership |
Adam Fall | Chief Technology Officer | Leadership |
Johan Söör | Group CEO | Leadership |
Amanda Unger | Head Of Brand | Leadership |
Ingela Lundkvist | Chief Commercial Officer (cco) | Leadership |
Emma Ottosson Fix | Processutvecklare | Team |
Evelina Ahlberg | Marketing Automation & Content Manager | Team |
Linda Dentler | Customer Insights And Relationship Manager | Team |
Julia Collin | Campaign & Content Manager | Team |
Lisa Christof | Brand Specialist | Team |
Complete people profiles for First Camp
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Investments & Acquisitions by First Camp
First Camp has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Apukka Resort and Kronocamping.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
| apukkaresort.fi | Finland | 0 | Apr 2025 | •••• | ||
Hiking packages and camping services are provided in Sweden. | kronocamping.com | Lidkoping, Sweden | 1969 | Jan 2024 | •••• |
Complete acquisition details for First Camp
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Timeline of First Camp
4 dated milestones of First Camp across 22 years, from founding to its latest funding, stage changes and deals.
- Founded First Camp is founded.
- Exit Acquired by Nordic Camping.
- Acquisition Acquires Kronocamping.
- Acquisition Acquires Apukka Resort.
Web traffic of First Camp
The website of First Camp (firstcamp.se) receives about 73.3K visits a month and ranks #564,298 among all websites worldwide, #4,506 in Camping Scouting and Outdoors.
- Monthly visits73.3K
▲ 36.2% vs previous month
- Unique visitors25.4K
per month
- Global rank#564,298
among all websites
- Category rank#4,506
Hobbies and Leisure · Camping Scouting and Outdoors
- Bounce rate43%
- Pages per visit2.7
- Average visit1 min 46 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with First Camp. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
dk-camp.dk | dk-camp.dk | 100% | #1,100,550 | – | |
| eurocampings.co.uk | 85% | #593,779 | View details | ||
| pincamp.de | 85% | 563K | #121,340 | View details | |
eurocampings.nl | eurocampings.nl | 85% | #117,857 | – | |
camping.se | camping.se | 40% | #1,233,421 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for First Camp
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Related news about First Camp
Complete news archive for First Camp
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Frequently Asked Questions about First Camp
First Camp was founded in 2003.
First Camp is headquartered in Stockholm, Sweden.
Johan Soor is the CEO of First Camp, as recorded in our data.
First Camp, established in 2003, excels in travel and hospitality, and hiking camping adventure tour operators. Operator of camping and adventure tours. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide. It continues to evolve, meeting industry challenges with strategic approaches.
First Camp has made 2 acquisitions, including Apukka Resort, and Kronocamping.
First Camp has 1 investor. Key investors include Nordic Camping.
First Camp operates through First Camp.
Yes. First Camp was acquired by Nordic Camping in January 2019.