About FirstFuel
FirstFuel is a Business Services company based in Lexington (United States) founded in 2011, and was acquired by Tendril in June 2019. Building-wide energy analytics are delivered using meter data for utilities. It operates in the Business Services, Energy & Utilities, and Real Estate & Construction sectors. FirstFuel has raised $43.9 million across 5 funding rounds from investors including Tendril Inc, E.ON and Idinvest Partners. The company has 94 employees. Its focus areas include Energy Tech, Energy Efficiency Tech, Energy Monitoring System and Building Monitoring. Its legal entity is FIRSTFUEL SOFTWARE, INC. Its competitors include Particle, Span.IO and PowerSecure; 2 of its 3 listed competitors have raised funding.
Company details
FirstFuel was founded in 2011 and is headquartered in Lexington, United States. Energy analytics software is provided to utilities and government agencies, focusing on commercial building portfolios. Performance benchmarks and recommendations are generated remotely from electric interval meter data and building addresses, eliminating the need for onsite assessments or installations. Customers include E.ON, Southern California Edison, and U.S. government entities such as the Department of Defense.
- Headquarters Lexington, United States
- Employees 94
- Stage Acquired
- SectorsBusiness ServicesEnergy & Utilities Real Estate & Construction
- Website firstfuel.com
- Social LinkedIn X
- Acquired by Tendril (Jun 2019)
- Legal Name Firstfuel Software, Inc.
- Total Equity Funding$43.9M (USD)
in 5 rounds
- InvestorsTendril Inc
& 8 more
- Employee Count94
- Acquired byTendril
(Jun 2019)
Funding Insights of FirstFuel
FirstFuel has successfully raised a total of $43.9M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $43.9M
- Total Rounds 5
- First Round $2.4M
(Sep 2011)
- Investors Count 8
All 5 funding rounds of FirstFuel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2017 | Series D | β | β | ||
| Apr 2015 | $23M | Series C | β | Next World Capital | |
| Dec 2014 | $8.5M | Series B | β | Battery Ventures, RockPort Capital | |
| Feb 2012 | $10M | Series A | β | RockPort Capital | |
| Sep 2011 | $2.4M | Seed | β | Battery Ventures, Nth Power | β |
9 investors in total: 9 institutional.
Investors in FirstFuel
FirstFuel has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Tendril Inc, E.ON and Idinvest Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on growth-stage startups | energyimpactpartners.com | New York, United States | ||
VC firm investing in the US | nextworldcap.com | San Francisco, United States | ||
Investments in technology companies are conducted globally by Battery Ventures. | battery.com | |||
Venture capital is offered by Nth Power for energy innovation. | nthpower.com | San Francisco, United States | ||
Stage-agnostic venture capital investments are made in US companies. | rockportcap.com | Boston, United States | ||
| electranovacapital.com | ||||
Equity investments are provided to low and middle market companies. | 1997 | idinvest.com | Paris, France | |
Provider of electricity and natural gas distribution services | 2000 | eon.com | Essen, Germany | |
Energy management software is offered for homeowners and businesses. | 2004 | tendrilinc.com | Boulder, United States |
Investor details for FirstFuel
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of FirstFuel
65 people are tracked at FirstFuel (27 in leadership, 38 in team); the tracked headcount is 94.
| Name | Role | Group |
|---|---|---|
Preeti Chan | VP Business Excellence & Strategy | Leadership |
Luis D'Acosta | CEO | Leadership |
Michelle Anastasi | Chief People Officer | Leadership |
Jesse Demmel | Chief Technology Officer | Leadership |
Clive Thomas | Senior VP Of Global Sales | Leadership |
Hannah Bascom | Chief Growth Officer | Leadership |
Scott Mcgaraghan | Chief Sales Officer & GM, Grid Solutions | Leadership |
Mel T. | VP Of People Ops | Leadership |
Erin Cashen | Senior Talent Acquisition Business Partner | Leadership |
Michael Sobota | Vp, Engineering | Leadership |
Paul Sudol | Senior Director Of Engineering | Leadership |
Olivia Gach | Associate Account Director | Leadership |
Lauren Yoder | Director, People Business Partnering & Talent Acqusition | Leadership |
Alex Bonjour | Senior Director Of Software Engineering | Leadership |
Eric Gargiulo | Vice President, Utility Sales | Leadership |
Sally Lambert | Chief Operating Officer | Leadership |
Micaela Christopher | Director Of Data Science And Engineering | Leadership |
Farshid Arman | Vice President, VPP Operations | Leadership |
Chris Lefaivre | Vice-president - Utility Sales | Leadership |
Erik Mazmanian | Commercial Vice President | Leadership |
45 more people are available in the full profile.
Complete people profiles for FirstFuel
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of FirstFuel
4 dated milestones of FirstFuel across 8 years, from founding to its latest funding, stage changes and deals.
- Founded FirstFuel is founded.
- Funding First funding round of $2.4M.
- Funding Latest funding round, Series D,.
- Exit Acquired by Tendril.
Competitors of FirstFuel
FirstFuel has 3 listed competitors in our database, 2 of them funded. They include Particle, Span.IO and PowerSecure.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| particle.io | 2011 | San Francisco, United States | $134.87M | 109 | IoT connectivity platform from prototype to production is developed. | |
| span.io | 2014 | San Francisco, United States | $255.56M | Smart panels for home energy management are provided by Span.IO. | ||
| powersecure.com | 1991 | Wake Forest, United States | 1,030 | Energy efficiency and smart grid management solutions |
Detailed competitors of FirstFuel
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of FirstFuel
The website of FirstFuel (firstfuel.com) receives about 5.3K visits a month.
- Monthly visits5.3K
Websites whose visitors overlap most with FirstFuel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wegowise.com | 100% | 3.8K | #4,644,534 | View details | |
| buildingiq.com | 93% | View details | |||
| simpleenergy.com | 91% | View details | |||
| pge.com | 89% | 7.5M | #5,907 | View details | |
enernoc.com | enernoc.com | 81% | β | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 10 similar websites and full traffic analytics for FirstFuel
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Facility Management Platforms
3 companies that operate in the same segment as FirstFuel (Facility Management Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based software is provided for managing outdoor events and activities. | 1999 | Dallas, Texas, United States | USD 313.84 M | 2,458 | ||
Envoy is recognized for providing workplace management solutions. | 2013 | San Francisco, California, United States | USD 170.5 M | 463 | ||
IoT connectivity platform from prototype to production is developed. | 2011 | San Francisco, California, United States | USD 134.87 M | 109 |
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Related news about Firstfuel
Complete news archive for FirstFuel
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Frequently Asked Questions about FirstFuel
FirstFuel was founded in 2011.
FirstFuel is headquartered in Lexington, United States. It is registered at Lexington, Kentucky, United States.
FirstFuel is a funded company, having raised a total of $43.9M across 5 funding rounds to date. The company's 1st funding round was a Seed of $2.4M, raised on Sep 2011.
FirstFuel has 94 employees.
FirstFuel was founded in 2011 and is headquartered in Lexington, United States. Energy analytics software is provided to utilities and government agencies, focusing on commercial building portfolios. Performance benchmarks and recommendations are generated remotely from electric interval meter data and building addresses, eliminating the need for onsite assessments or installations. Customers include E.ON, Southern California Edison, and U.S. government entities such as the Department of Defense.
FirstFuel's top competitors include Particle, Span.IO and PowerSecure.
FirstFuel has 9 investors. Key investors include Tendril Inc, E.ON, Idinvest Partners, Energy Impact Partners, and Next World Capital.
FirstFuel operates through Firstfuel Software, Inc..
Yes. FirstFuel was acquired by Tendril in June 2019.

