About Firstlinks
Firstlinks is a company based in Sydney (Australia) founded in 2012 by Graham Hand and Chris Cuffe was acquired by Morningstar in October 2019. Firstlinks operates in a competitive market with competitors including Investing, Tastytrade, The Street, Finshots and Finimize, among others.
- Headquarter Sydney, Australia
- Founders Graham Hand, Chris Cuffe
- SectorsMedia & Entertainment
- Website category Finance · Investing
- Email••••••••
- Website firstlinks.com.au
- Social LinkedIn X Facebook
- Acquired by Morningstar (Oct 2019)
- Investors
- Acquired byMorningstar
(Oct 2019)
Investors in Firstlinks
Firstlinks has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Morningstar.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Financial data and investment advisory tools are offered online. | 1984 | morningstar.com | Chicago, United States |
Investor details for Firstlinks
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Firstlinks
2 people are tracked at Firstlinks (2 in leadership).
| Name | Role | Group |
|---|---|---|
Graham Hand | Founder | Leadership |
Chris Cuffe | Co-Founder | Leadership |
Complete people profiles for Firstlinks
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Firstlinks
2 dated milestones of Firstlinks across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Firstlinks is founded.
- Exit Acquired by Morningstar.
Competitors of Firstlinks
Firstlinks operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Investing, Tastytrade, The Street, Finshots and Finimize, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| investing.com | 2007 | Tel Aviv, Israel | – | – | - | |
| tastytrade.com | 2011 | Chicago, United States | $60.4M | 156 | Online platform publishing content focusing on investment | |
| thestreet.com | 1996 | New York, United States | $15M | 165 | Business news, market data, and stock analysis are delivered online. | |
| finshots.in | 2019 | Bengaluru, India | $4.26M | 837 | Provider of financial news and insights | |
| finimize.com | 2015 | London, United Kingdom | $2.51M | 19 | Financial news app | |
| marketfeed.com | 2020 | Bengaluru, India | $125,000 | 46 | Automated option trading strategies are provided for user investment. | |
| finception.in | 2018 | Ahmedabad, India | $564,444 | 693 | Platform providing insights on stock investments through stories | |
| loreal-finance.com | 1997 | Clichy, France | – | – | Online content platform focused on Loreal finance news |
Detailed competitors of Firstlinks
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Firstlinks
The website of Firstlinks (firstlinks.com.au) receives about 79.2K visits a month and ranks #462,531 among all websites worldwide, #4,689 in Investing.
- Monthly visits79.2K
▼ 12% vs previous month
- Unique visitors35.6K
per month
- Global rank#462,531
among all websites
- Category rank#4,689
Finance · Investing
- Bounce rate43%
- Pages per visit1.6
- Average visit1 min 06 sec
- DevicesDesktop 42% · Mobile 58%
Websites whose visitors overlap most with Firstlinks. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
livewiremarkets.com | livewiremarkets.com | 100% | – | #78,575 | – |
morningstar.com.au | morningstar.com.au | 81% | – | #73,446 | – |
finexia.com.au | finexia.com.au | 78% | – | #1,926,048 | – |
| marketindex.com.au | 77% | – | #25,485 | View details | |
commsec.com.au | commsec.com.au | 77% | – | #7,622 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Firstlinks
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Firstlinks
Complete news archive for Firstlinks
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Firstlinks
10 companies that operate in the same segment as Firstlinks (DTC Media Innovators), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified gaming and sports media platforms are operated and developed. | 1999 | Mumbai, Maharashtra, India | USD 127.93 M | USD 194.94 M | 63 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | – | – | |
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | – | 356 | |
News media platform covering combat sports | 2011 | Singapore | USD 386 M | – | – | |
Multi-category news is curated and delivered in multiple languages. | 2009 | Bengaluru, Karnataka, India | USD 129.01 M | – | 942 | |
Hyperlocal short news app is provided in multiple languages. | 2014 | Hyderabad, Telangana, India | USD 30.77 M | USD 5.35 M | 309 | |
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | – | – | |
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M | – | – | |
Multiple online media and lifestyle brands are owned and operated. | 2007 | Levallois-perret, Hauts-de-seine, France | USD 4.7 M | – | – | |
Sports commentary and news are provided through Hupu's platform. | 2004 | Shanghai, China | USD 338.72 M | – | – |
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Frequently Asked Questions about Firstlinks
Firstlinks was founded in 2012.
Firstlinks is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Firstlinks was founded in 2012 in Sydney, Australia, as a publishing service focused on finance and economy. Coverage includes taxation, strategy, investment, and planning topics. An education center delivers insights on ETF reviews, LIC reports, ASX-listed bonds, and investment products. White papers are issued periodically. Subscriptions enable access to weekly newsletters, with revenue generated through advertisements.
Firstlinks's top competitors include Tastytrade, Investing and The Street.
Firstlinks has 1 investor. Key investors include Morningstar.
Yes. Firstlinks was acquired by Morningstar in October 2019.