Firsty

Amsterdam, Netherlands Founded: 2023 • Age: 3 yrs
International mobile data eSIM plans are provided for travelers.

About Firsty

Firsty is a company based in Amsterdam (Netherlands) founded in 2023 by Gauthier Thierens. It operates as a Freemium, and Pay-per-Use / Usage-Based. Firsty has raised $12.09 million across 3 funding rounds from investors including Speedinvest, DFF Ventures and Marcel Smits. Firsty offers products and services including Firsty Free, Comfort+, First Class, and International Calling. Firsty operates in a competitive market with competitors including Airalo, Onomondo, uCloudlink, Kolet and Roamless, among others.

  • Headquarter Amsterdam, Netherlands
  • Founders Gauthier Thierens
  • Sectors
    Telecommunications
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Firsty Inc.
Operational Areas
Telecommunications → Telecommunications Infrastructure & Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $12.09 M (USD)

    in 3 rounds

  • Latest Funding Round
    $5.5 M (USD), Series A

    May 20, 2025

  • Investors
    Speedinvest

    & 4 more

  • Employee Count
    Employee Count
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Products & Services of Firsty

Firsty offers a comprehensive portfolio of products and services, including Firsty Free, Comfort+, First Class, and International Calling. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Basic speed data for email and messaging apps.

High-speed browsing and social media without ads.

Extra high-speed streaming and hotspot usage included.

Global calling to over 200 countries seamlessly.

Funding Insights of Firsty

Firsty has successfully raised a total of $12.09M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $5.5 million completed in May 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series A — $5.5M
  • First Round

    (11 Jan 2024)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2025 Amount Series A - Firsty Valuation

investors

Nov, 2024 Amount Series A - Firsty Valuation Speedinvest
Jan, 2024 Amount Seed - Firsty Valuation Patrick Stal , Marcel Smits
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Firsty

Firsty has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Speedinvest, DFF Ventures and Marcel Smits. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Early-stage venture capital and startup acceleration are provided.
Founded Year Domain Location
Early-stage venture capital fund focused on digital solutions.
Founded Year Domain Location

Marcel Smits

Angel investor, ex-CFO of Cargill, focused on food and agritech startups.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Firsty

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Firsty

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Firsty Comparisons

Employees
+
Add Comparison
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Competitors of Firsty

Firsty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Airalo, Onomondo, uCloudlink, Kolet and Roamless, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Operator of eSIM stores intended to provide connectivity to travellers
domain founded_year HQ Location
Mobile routing technology for IoT SIM cards is offered.
domain founded_year HQ Location
Provider of virtual SIM card connectivity, wholesale data, and portable Wi-Fi solutions
domain founded_year HQ Location
Global mobile internet via eSIM is provided for travelers.
domain founded_year HQ Location
Mobile connectivity solutions are offered to travelers through an app.
domain founded_year HQ Location
eSIM solutions for travelers are provided with customizable data plans.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Firsty

Frequently Asked Questions about Firsty

When was Firsty founded?

Firsty was founded in 2023 and raised its 1st funding round 1 year after it was founded.

Where is Firsty located?

Firsty is headquartered in Amsterdam, Netherlands.

Is Firsty a funded company?

Firsty is a funded company, having raised a total of $12.09M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.2M, raised on Jan 11, 2024.

What does Firsty do?

Firsty is operated as a mobile data travel app providing international connectivity through eSIM technology. Services are offered across North America, Europe, and APAC regions, covering over 200 countries. Solutions include free basic data plans with ads, premium high-speed plans, and international calling options. The app is designed to eliminate roaming hassles and SIM swaps, ensuring seamless global access for travelers.

Who are the top competitors of Firsty?

Firsty's top competitors include Airalo, Kolet and Onomondo.

What products or services does Firsty offer?

Firsty offers Firsty Free, Comfort+, First Class, and International Calling.

Who are Firsty's investors?

Firsty has 5 investors. Key investors include Speedinvest, DFF Ventures, Marcel Smits, Patrick Stal, and Marcel Smits.

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