About Fishpond
Fishpond is a Retail company based in Auckland (New Zealand) founded in 2004. Books in various genres are retailed through an online platform. It operates in the Retail and Media & Entertainment sectors. Its website fishpond.com draws about 87 thousand monthly visits. Fishpond offers products and services including Online Marketplace, Daily Deals, Books Section, and Music Section. Its focus areas include Social Commerce, Group Buying, Diversified and Horizontal E-Commerce. Its legal entity is WorldFront Ltd. Its competitors include Mighty Ape NZ, Onceit and Thieve.
Company details
Fishpond was founded in 2004 in Auckland, New Zealand, and operates as an online retail platform in the book sector. A range of books across multiple genres is provided to customers. Group buying options are available for purchases at lower prices. Free shipping is extended worldwide. The platform focuses on digital access to literature and related products for global users.
- Headquarters Auckland, New Zealand
- SectorsRetailMedia & Entertainment
- Website fishpond.com
- Social LinkedIn X
- Legal Name Worldfront Ltd
- InvestorsPohutukawa Fund
& 1 more
Products & Services of Fishpond
Fishpond offers a comprehensive portfolio of products and services, including Online Marketplace, Daily Deals, Books Section, and Music Section.
Platform for purchasing books, music, and movies online
Section offering discounted products like toys and books
Dedicated area for buying various books online
Platform for online music purchases and browsing
Funding Insights of Fishpond
- Total Rounds 1
- Investors Count 2
All 1 funding rounds of Fishpond with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2009 | Seed | – | Pohutukawa, Direct Capital | – |
2 investors in total: 2 institutional.
Investors in Fishpond
Fishpond has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Pohutukawa Fund and Direct Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investment opportunities are provided for New Zealanders. | pohutukawafund.co.nz | Auckland, New Zealand | ||
Direct Capital is engaged in private company investments in New Zealand and Australia. | 1994 | directcapital.co.nz | Auckland, New Zealand |
Investor details for Fishpond
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Fishpond
2 dated milestones of Fishpond across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Fishpond is founded.
- Funding First funding round.
Competitors of Fishpond
Fishpond has 3 listed competitors in our database. They include Mighty Ape NZ, Onceit and Thieve.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mightyape.co.nz | 2009 | Auckland, New Zealand | Multi-category consumer products are retailed online across New Zealand. | |||
| onceit.co.nz | 2010 | Auckland, New Zealand | Multi-category products are offered through an online marketplace platform. | |||
| thieve.co | 2015 | Auckland, New Zealand | Multi-category products are retailed online by Thieve. |
Detailed competitors of Fishpond
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Fishpond
The website of Fishpond (fishpond.com) receives about 87.3K visits a month.
- Monthly visits87.3K
▼ 0.8% vs previous month
Websites whose visitors overlap most with Fishpond. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
fishpondusa.com | fishpondusa.com | 100% | #343,332 | – | |
| amazon.com | 95% | 2.7B | #9 | View details | |
| walmart.com | 95% | 500.4M | #69 | View details | |
| ebay.com | 91% | 666.1M | #42 | View details | |
| etsy.com | 89% | 459.5M | #64 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 31 similar websites and full traffic analytics for Fishpond
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 31 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Fishpond
Fishpond was founded in 2004 and raised its 1st funding round 5 years after it was founded.
Fishpond is headquartered in Auckland, New Zealand.
Fishpond was founded in 2004 in Auckland, New Zealand, and operates as an online retail platform in the book sector. A range of books across multiple genres is provided to customers. Group buying options are available for purchases at lower prices. Free shipping is extended worldwide. The platform focuses on digital access to literature and related products for global users.
Fishpond's top competitors include Thieve, Mighty Ape NZ and Onceit.
Fishpond offers Online Marketplace, Daily Deals, Books Section, and Music Section.
Fishpond has 2 investors. Key investors include Pohutukawa Fund, and Direct Capital.
Fishpond operates through Worldfront Ltd.