fit

Zittau, Germany Founded: 1993 • Age: 33 yrs Acquired By BlueSun
Multi-category consumer products are retailed online by Fit.
Annual revenue - Latest available
Total funding - Funding intelligence
Employees 12 Tracked headcount
Investors 1 Known backers
Products 3 Services tracked
Competitors 9 Brand Intelligence

About fit

fit is a company based in Zittau (Germany) founded in 1993 was acquired by BlueSun in June 2025. It operates as a Direct-to-Consumer (D2C). The company has 12 employees as of December 31, 2020. fit has completed 1 acquisition, including MUM. fit offers products and services including fit Grüne Kraft, Kuschelweich, and fenjal. fit operates in a competitive market with competitors including L'Oréal, L'Occitane, Estee Lauder, Hugo Boss and WEPA, among others.

  • Headquarter Zittau, Germany
  • Employees 12 as on 31 Dec, 2020
  • Sectors
    Consumer
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Legal Name Fit Gmbh
Operational Areas
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    12

    as on Dec 31, 2020

  • Investments & Acquisitions
  • Acquired by
    BlueSun

    (Jun 04, 2025)

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Products & Services of fit

fit offers a comprehensive portfolio of products and services, including fit Grüne Kraft, Kuschelweich, and fenjal.

Product name locked
Category locked
Primary

Household cleaning products are offered by fit brand.

Product name locked
Category locked
Locked

Fabric softeners are provided for laundry care needs.

Product name locked
Category locked
Locked

Body care products are crafted for skin wellness.

Funding Insights of fit

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Detailed funding history for fit

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Investors in fit

fit has secured backing from 1 investor. Prominent investors backing the company include BlueSun.

All
Investor Description Founded Year Domain Location
Multi-category home care products are offered by the BlueSun brand.
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Investor details for fit

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Investments & Acquisitions by fit

fit has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include MUM.

Investments
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Investment portfolio details for fit

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Fragrances and roll-on deodorants are manufactured and branded by MUM.
Locked Locked 1888 Locked
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Complete acquisition details for fit

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - fit

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Detailed financials for fit

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  • Profit trends
  • Statement rows
  • Financial ratios

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Fit Comparisons

fit Primary company
Description
Multi-category consumer products are retailed online by Fit.
Location
Zittau, Germany
Founded Year
1993
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
12
As of 2020
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Peer comparison for fit

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  • Headcount comparison
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Competitors of fit

fit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as L'Oréal, L'Occitane, Estee Lauder, Hugo Boss and WEPA, among others.

Company Name Domain Founded year HQ Location Description
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Internet first brand of skin & hair care, and makeup products for men and women
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Beauty and personal care products are sold by L'Occitane globally.
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Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments
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Internet first brand of german fashion
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Toilet paper, tissues, soap, napkins, and cleaning rolls are manufactured.
Locked Locked Locked
Manufacturer of eco-friendly household cleaning and personal care refill products
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Detailed competitors of fit

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  • Domains and locations
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Latest news on Fit

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Complete news archive for fit

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  • Brand-specific news history

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Frequently Asked Questions about fit

fit was founded in 1993.

fit is headquartered in Zittau, Germany. It is registered at Zittau, Saxony, Germany.

As of Dec 31, 2020, the latest employee count at fit is 12.

fit GmbH is involved in the production and distribution of household cleaning and personal care products. Various brands such as fit Grüne Kraft, Kuschelweich, and fenjal are managed under its portfolio. The company operates in the consumer goods sector, focusing on solutions for fabric care, household cleaning, and body care. Products are developed with an emphasis on quality and environmental considerations, catering to diverse customer needs across multiple segments.

fit's top competitors include L'Oréal, Estee Lauder and L'Occitane.

fit offers fit Grüne Kraft, Kuschelweich, and fenjal.

fit has made 1 acquisition, including MUM.

fit has 1 investor. Key investors include BlueSun.

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