About fit
fit is a company based in Zittau (Germany) founded in 1993 was acquired by BlueSun in June 2025. It operates as a Direct-to-Consumer (D2C). The company has 12 employees as of December 31, 2020. fit has completed 1 acquisition, including MUM. fit offers products and services including fit Grüne Kraft, Kuschelweich, and fenjal. fit operates in a competitive market with competitors including L'Oréal, L'Occitane, Estee Lauder, Hugo Boss and WEPA, among others.
- Headquarter Zittau, Germany
- Employees 12 as on 31 Dec, 2020
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
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- Legal Name Fit Gmbh
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Products & Services of fit
fit offers a comprehensive portfolio of products and services, including fit Grüne Kraft, Kuschelweich, and fenjal. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Household cleaning products are offered by fit brand.
Fabric softeners are provided for laundry care needs.
Body care products are crafted for skin wellness.
Funding Insights of fit
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in fit
fit has secured backing from 1 investor. Prominent investors backing the company include BlueSun. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Multi-category home care products are offered by the BlueSun brand.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by fit
fit has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include MUM. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Fragrances and roll-on deodorants are manufactured and branded by MUM.
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1888 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - fit
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Fit Comparisons
Competitors of fit
fit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as L'Oréal, L'Occitane, Estee Lauder, Hugo Boss and WEPA, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Internet first brand of skin & hair care, and makeup products for men and women
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| domain | founded_year | HQ Location |
Beauty and personal care products are sold by L'Occitane globally.
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| domain | founded_year | HQ Location |
Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments
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| domain | founded_year | HQ Location |
Internet first brand of german fashion
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| domain | founded_year | HQ Location |
Toilet paper, tissues, soap, napkins, and cleaning rolls are manufactured.
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| domain | founded_year | HQ Location |
Manufacturer of eco-friendly household cleaning and personal care refill products
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about fit
When was fit founded?
fit was founded in 1993.
Where is fit located?
fit is headquartered in Zittau, Germany. It is registered at Zittau, Saxony, Germany.
How many employees does fit have?
As of Dec 31, 2020, the latest employee count at fit is 12.
What does fit do?
fit GmbH is involved in the production and distribution of household cleaning and personal care products. Various brands such as fit Grüne Kraft, Kuschelweich, and fenjal are managed under its portfolio. The company operates in the consumer goods sector, focusing on solutions for fabric care, household cleaning, and body care. Products are developed with an emphasis on quality and environmental considerations, catering to diverse customer needs across multiple segments.
Who are the top competitors of fit?
fit's top competitors include L'Oréal, Estee Lauder and L'Occitane.
What products or services does fit offer?
fit offers fit Grüne Kraft, Kuschelweich, and fenjal.
How many acquisitions has fit made?
fit has made 1 acquisition, including MUM.
Who are fit's investors?
fit has 1 investor. Key investors include BlueSun.