About fit
fit is a Consumer company based in Zittau (Germany) founded in 1993, and was acquired by BlueSun in June 2025. Multi-category consumer products are retailed online by Fit. It operates on a Direct-to-Consumer (D2C) model. The company has 12 employees. fit has completed 1 acquisition, including MUM. Its website fit.de draws about 16 thousand monthly visits. fit offers products and services including fit Grüne Kraft, Kuschelweich, and fenjal. Its focus areas include Consumer Goods, Household Products and Cleaning Products. Its legal entity is fit GmbH. Its competitors include Hugo Boss, WEPA and everdrop; 1 of its 3 listed competitors has raised funding.
Company details
fit GmbH is involved in the production and distribution of household cleaning and personal care products. Various brands such as fit Grüne Kraft, Kuschelweich, and fenjal are managed under its portfolio. The company operates in the consumer goods sector, focusing on solutions for fabric care, household cleaning, and body care. Products are developed with an emphasis on quality and environmental considerations, catering to diverse customer needs across multiple segments.
- Headquarters Zittau, Germany
- Employees 12
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website fit.de/fit-gmbh
- Acquired by BlueSun (Jun 2025)
- Legal Name Fit Gmbh
Products & Services of fit
fit offers a comprehensive portfolio of products and services, including fit Grüne Kraft, Kuschelweich, and fenjal.
Household cleaning products are offered by fit brand.
Fabric softeners are provided for laundry care needs.
Body care products are crafted for skin wellness.
Investors in fit
fit has secured backing from 1 investor. Prominent investors backing the company include BlueSun.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-category home care products are offered by the BlueSun brand. | 2016 | bluesuncb.com | Mataro, Spain |
Investor details for fit
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- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of fit
1 people are tracked at fit (1 in leadership); the tracked headcount is 12.
| Name | Role | Group |
|---|---|---|
Wolfgang Grob | Managing Director | Leadership |
Complete people profiles for fit
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by fit
fit has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include MUM.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Fragrances and roll-on deodorants are manufactured and branded by MUM. | mum-deo.com | Basel, Switzerland | 1888 | Aug 2023 | •••• |
Complete acquisition details for fit
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- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Competitors of fit
fit has 3 listed competitors in our database, 1 of them funded. They include Hugo Boss, WEPA and everdrop.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hugoboss.com | 1924 | Metzingen, Germany | Internet first brand of german fashion | |||
| wepa.eu | 1948 | Arnsberg, Germany | Toilet paper, tissues, soap, napkins, and cleaning rolls are manufactured. | |||
| everdrop.de | 2019 | Munich, Germany | $102.18M | Manufacturer of eco-friendly household cleaning and personal care refill products |
Detailed competitors of fit
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of fit
The website of fit (fit.de) receives about 15.8K visits a month.
- Monthly visits15.8K
▲ 3.4% vs previous month
Websites whose visitors overlap most with fit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
moevenpick-eis.de | moevenpick-eis.de | 100% | #2,219,096 | – | |
koenig.de | koenig.de | 98% | #499,385 | – | |
lenor.de | lenor.de | 63% | #288,406 | – | |
lenor.com | lenor.com | 59% | – | ||
metro.de | metro.de | 58% | #16,013 | – |
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Frequently Asked Questions about fit
fit was founded in 1993.
fit is headquartered in Zittau, Germany. It is registered at Zittau, Saxony, Germany.
fit has 12 employees.
fit GmbH is involved in the production and distribution of household cleaning and personal care products. Various brands such as fit Grüne Kraft, Kuschelweich, and fenjal are managed under its portfolio. The company operates in the consumer goods sector, focusing on solutions for fabric care, household cleaning, and body care. Products are developed with an emphasis on quality and environmental considerations, catering to diverse customer needs across multiple segments.
fit offers fit Grüne Kraft, Kuschelweich, and fenjal.
fit has made 1 acquisition, including MUM.
fit has 1 investor. Key investors include BlueSun.
fit operates through Fit Gmbh.
Yes. fit was acquired by BlueSun in June 2025.